Strategy Talks: Content Strategy for Small Teams

Want to stop posting more and start being heard ?  In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)? Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★ Carrolee Moore is a Jamaican-born entrepreneu...

What if your social media strategy could do more than drive clicks? What if it could drive real, lasting change? Here is the good news: you can! On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them!  If you’re rea...

What really breaks down collaboration between sales and marketing? And how do you fix it, for real? In this week’s episode of Strategy Talks , we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough.  We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work...

What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle?  This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up. ★★★★★ As a lifelong endurance ath...

“Why didn’t that reporter write about us?” If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside. Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve. ★★★★★ Julie is Chief Strategist and Founder at Rural QueenB Medi...

AI is transforming how brands are discovered online. The rules of SEO are changing fast.  Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth. ★★★★★ Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades....

We built brands for humans. But the first judge of your next message is now an algorithm. Are you marketing to the machine before the customer? This week on Strategy Talks, I’m talking with THE Mark Schaefer ; bestselling author and business coach, about his latest book: How AI Changes Your Customers. Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the...

What if… productivity didn’t start with hustle? Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook.  We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results.  Tune in for a conversation that blends strategy with soul ★★★★★ Sheetal Sujan is a transformational trainer, emotional intellige...

Are your marketing reports full of numbers… but short on meaning?  Do dashboards get updated weekly, but no one really uses them? Today’s guest says: “You don’t need perfect data, you need insight you can act on.” Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025...

What makes an agency partnership work, and what makes it fall apart? On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules , partnership pitfalls, and of course, best practices of strategic agency partnerships.  If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you. ★★★★★ A lifelong New Jersey native, A...

If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage. In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be...

Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO. Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss. ★★★★★ Trona...

Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring. ★★★★★ Tony Gnau is the Founder and...

I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode. ★★★★★ Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communi...

So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead?  This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint. ★★★★★ Samantha K...

Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships. As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges? This week on Strategy Talks , we’ll uncover how higher-ed leaders are weaving AI li...

Influencer marketing is evolving. And Robyn Nissim is leading that evolution. She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency. In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower coun...

Authentic relationships can be your greatest business asset . In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy , not an afterthought.  From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one...

AI agents are already reshaping how businesses think, operate, and grow.   In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing. If you’re still focused on tools, you’re already behind, and this is the strategy...

Trends and Strategy for Social Media Success in 2025 Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on...

What does a retired Top Gun pilot know about boosting B2B sales with AI?  Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies. Learn how reputation is revenue in 2025. ★★★★★ Jeff Schwerdt is the CEO and founder of Reviewly.ai , an AI-powered reputation ma...

What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new markets If you’re curious about scaling globally with both speed and precision, this conversation is for you. ★★★★★ Alexander...

Your smartest marketing strategist might not be a human! In this weeks' episode, Dorien sits down with Neal Schaffer: author, educator, and Fractional CMO. Together they unpack what it really means to build an AI-first business strategy in 2025. From LinkedIn influence to creator-led growth, this conversation is your roadmap to scaling smarter, faster, and more human, with AI at your side. ★★★★★ I...

Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats. ★★★★★ Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an id...

The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest. This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages.  Get ready for...