Strategy Talks: Content Strategy for Small Teams

It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping. This week I'm talking to Zach and Jason Francis — the Francis Brothers — serial entrepreneurs who've built and exited businesses in real estate, media, and now AI. Their...

The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up. In this episode of Strategy Talks, Liana Ling, who personally manages millions in ad spend every year, shares the first question she asks every new client before running a single ad: "Have you sold anything yet?" We get into what a business that is...

You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up. So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posting frequency. Yikes! Volume was never the variable. Now what? The businesses pulling in six-figure clients from social media aren't posting more than y...

You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story. In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like indust...

Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice. And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule. But tactics built on a story you haven't found yet? They won't save you. This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder,...

You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one. Jen Cole knows exactly how. A social media strategist with over a decade of experience building loyal f...

You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art,...

You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up. The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think. In this episode of Strat...

If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this epis...

Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it? Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks. Stop working with a strategy that was never built for you. Guest Patricia Aber has spent her career doing the opposite...

Is your marketing based on assumptions? You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy. Well, you are probably wrong. In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to act...

Are you the bottleneck in your own business? If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp , joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity...

What would someone find if they Googled you right now? For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it. In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — th...

Some leaders are one bad week away from quitting content for good. You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent. Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're...

LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind? The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the...

If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency. This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake. In this episode of Strategy Talks, we will be talking about what actually builds value, what silently kills it, and how to build something worth buying, and worth running. This...

Rebranding feels productive, right? But it rarely fixes what’s broken. In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem. And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall. You’ll learn h...

Ever notice how the post is basically done… but somehow it never publishes? That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.” And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem. In this episode, Dorien is joined by Robin J. Emdon, creator of Ge...

If your market is crowded, ‘more content’ won’t save you, but more of you will. In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it. Because the goal isn’t to publish faster. Th...

Every single week, I tap into someone else’s audience — on purpose. And every week, my guests tap into mine. That’s not luck. That’s strategy. Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet). This week on Strategy Talks, I’m bringing on someone who gets it: Alexandra Black-Paulick...

You know that feeling when you’ve posted your 4th piece of content this week… … and all you hear is crickets? You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction. This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the sh...

Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere. You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results. That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in. I this episode, Dorien is j...

Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing? In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (L...

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You! It's you; you might be the problem. Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how t...

How do you stay true to your story when your market forces you to change everything?  On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell,  but how they talk about themselves . (And yes, we talk martial arts & books too.) The market is changing, and if you are in need of a business pivot, this one’s for...