Strategy Hour | Online Marketing for Business Growth

Welcome back to another profit report! We’re going back in time to talk about November 2021. We’ve been doing these profit reports for over two years, and we can’t believe how time has flown by! For those who are new to the profit report, in these episodes, we offer a breakdown of our strategies and decisions, as well as insights into how money moves around within a company like ours. It allows yo...

This week on the Strategy Hour podcast, we discuss how to create benefits that will attract top talent while also allowing your company to thrive. Running your business can often put you in situations where you have to compromise, but that doesn’t mean those compromises have to be permanent. Once you reach the point where you can take on new staff, you can begin to ask yourself what benefits you c...

We have to get creative about how we manage human resources within a completely digital team that is just growing and growing! It’s been the wildest 6 months. You will go through seasons of your business where you are very sure about what you want and what you don’t want, but remember that you have the right to change your mind. What we wanted two years ago is not at all what we want right now, bu...

This week, we have a very exciting episode with Emylee, Abagail, and Abagail’s partner, Jared Pumphrey, who joined the team earlier this year as Boss Project’s Marketing Manager! Join us as we dive into what Jared’s role entails, how it has impacted our business, and how he has no idea how we managed before we had someone dedicated to running the day-to-day operations. Tuning in, you’ll also find...

In this episode we’re talking all things holiday and work and productivity and delegation and organizing and all of that good stuff! If you haven’t listened to any of our previous episodes about taking the full month of December off, we highly recommend that you go do that. But today’s episode is going to be a little bit different, because our business looks a little bit different now. We’re going...

Part 1 of our conversation with Megan involved a discussion around the difference between self-care and treating yourself (and what this means for you as a business owner) and how to really step into your identity as a person and figure out what fills you up. We ended the last episode by touching on the confidence realm; confidence allows us to do so many things in life and business.  Today, for p...

Our guest today, Megan Reed, is one of our new client success coaches inside the Incubator. She works alongside our clients to really uncover some of the mindset work that's necessary to take you to the next level. Her background in design makes her a really valuable player. Today we’re going to be talking about the beliefs that you have about yourselves, and some things you need to be working thr...

We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes taking on clients for our business incubator! Our business was working. We could have successfully continued with our existing plan. Instead, we made an intentional move, looked at what we wanted to do, saw that the mission was the same as when we start...

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digital marketer who helps women align ALL THE THINGS in their brand so that their brand message can impact more powerfully! We chat about Shaunda’s experience of building her expertise in corporate institutions and the challenges of the transition between...

To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we’re about to dive into all the details of this tricky decision! Whether you’re a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there...

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elus...

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re going to hear all about in today’s episode. Do you guys remember that show called Celebrity Deathmatch? That’s what we’re doing today, but we’ve got “serving” and “marketing” in the ring. We are furious on behalf of our clients because of how they have been ma...

When we first began to consider that we may need personal assistants, we discovered that we had some unexpected, and somewhat complicated, reservations. While the extra help would certainly have been welcome, we had a tough time justifying the hire in our minds. Hiring an assistant brought up an unexpected amount of mind junk, from outdated notions around a woman’s role in the house to Emylee’s ve...

Put your socks on, pour a fresh cup of coffee and tune into this conversation with Parker Stevenson. If you’re a service provider who wants to make more and work less, today’s episode is for you! It’s not that we’re comparing one business model against the other, but rather, we’re considering an informed perspective on the 1:1 and 1:many approaches to business. Scaling as fast as you can is always...

It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing. The perception is that everything is running super smoothly and that they are acutely aware of exactly what they need to be doing at all times. That they are solely focused on their zone of genius and that they've made no changes to the backend of ho...

We’re taking it back to September! It feels weird, but we’re going to recap all of the amazing, incredible things that we did in the month of September so that you guys can get a little peek behind the curtains and get to understand what goes on in our brains and why we do the things we do. September was only last month, but it feels like a lifetime ago because we have been moving fast and furious...

This episode comes with a bit of a trigger warning. We're both feeling a bit nervous about this one, which has never happened before. It's based on the conversations that we have privately with each other when we see peers, clients, and students making the wrong assumptions about the topic that we're going to talk about today. We decided that we're doing a disservice by only having those conversat...

Time is our most valuable resource, because it is so limited, and yet is the thing that we see people giving away freely all the time. In today’s episode we’re going to talk about three giant time wasters that are really holding service providers back from working less in their business. It is possible to work less, and it is possible to make more by working less! Feeling frazzled and disconnected...

Whenever we hit a big milestone in business it can make us nostalgic for the earlier days of our career when we were just starting out. It can make us reflect on the type of advice we would give a younger version of ourselves, even if it’s just little nudges about how to shift your mindset or attention. This summer Emylee celebrated the 10th anniversary of owning her own LLC! This type of mileston...

We want to help you all to make room in your life for great connections and perfect alignment! If you need to be empowered and equipped to say no more frequently both professionally and personally, today’s episode is for you! We can’t wait to give you some actionable strategies and real life tips on how to create more opportunities to say yes to better things. Today’s guest, Rachel Dorsey, owner o...

This week we dive into the top missteps we see businesses making when they want to grow. Side effects may include: burnout, overwhelm, stress, shutting down your business, getting a full-time job that you hate, or not reaching the income goals that you say that you want to achieve. We’re here to interrupt that vicious cycle and get a fresh perspective on exactly what’s causing these troublesome sy...

This episode is about friendships; how you make them, how you keep them, how you maintain them, how you can be a better friend, how you let go of old friendships. Every question that you have felt uncomfortable asking about how to make friends in the online space or in the real world space is going to be answered on today’s show. Today’s guest, Danielle Bayard Jackson, from BetterFemaleFriendships...

Today we want to talk to all of you amazingly talented, creative people, who miss doing the thing they actually started their business for. We know that so many of you are crushing it, you have no problem landing clients, you are super busy, yet you feel like you’ve moved away from the thing that you really love doing. We want to let you know that you can step out of that, you have so much potenti...

Welcome back to The Strategy Hour Podcast! This week we get together with the multi-talented Tracy Litt: a mindset coach, spiritual advisor, rapid transformational hypnotherapist, best-selling author, and TEDx speaker. She is the founder of The Litt Factor, a company that supports high-achieving female leaders and entrepreneurs to understand and leverage their personal power. In our conversation,...

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in August. It was a whirlwind of a summer! In today’s episode, we’re going to give you the scoop of what’s happening in our business in a way that doesn’t make you feel like you get “comparisonitis,” because there’s nothing worse than that. We approach the...