Strategy Hour | Online Marketing for Business Growth

The things we hear all the time are either, “I’m doing all the right things but I don’t necessarily know what to focus on next. I don’t know which lever to pull next and I don’t know why I’m feeling so overwhelmed.” Or, “This is so fun and easy! How do I set up myself for success in the future? How do I maintain this and keep growing?” We find that everyone’s always trying to look ahead, yet what’...

What kind of business are you dreaming of? Whatever that looks like, it is your choice! And you get to make that everyday. We’ve had a lot of people approach us asking for permission to pursue a life-first business, but the call is yours to make. Our lives are all so different and unique that we can’t prescribe the details of what a life-first business looks like for you, but we can offer you some...

Starting a business is a huge undertaking. And sometimes when we’re in the midst of building a company and struggling with a particular problem, it can be tempting to simply give up and start over with a new business. But the amount of work it takes to get a business off the ground is far more overwhelming than making changes to your current business. It’s just that it usually doesn’t feel that wa...

We may be divided in how aware we currently feel in terms of how we’re spending our time, but one thing we can agree on is that we need to be mindful of it! So many mentors over the years have questioned how we’re utilizing our time and, for as many years, it wasn’t being used as effectively as it could be! As service-based business owners, many of us tend to wear too many hats, which prevents us...

There’s something in the air at the moment; so many people are questioning themselves and their businesses, and there’s a whole lot of very valid reasons for this (we are in the midst of a pandemic and heading towards a potential World War, after all). A lot of service providers have, as a result of these feelings of uncertainty and overwhelm, considered pivoting their business by adding different...

If you are a service provider finding yourself in need of a little bit of a serotonin boost and you’re looking for a pep talk from your Biz Fairy Godmothers, this is the episode for you! We have some really valuable reframes for you; some shifts in thinking. We see you in ways that you perhaps don’t see yourself, and we want to share those insights with you. We’re going to share some really cool,...

Many people ignore the things that can really move the needle in their businesses because they often seem deceptively simple. We want to help you understand these simple ‘levers’ and use them correctly, because we can guarantee that they will improve your business in more ways than one! In this episode, we let you guys in on the not-so-secret levers that will allow you to continue to prosper and c...

Today, we want to talk about what happens when you grow your own business only to wake up one day and realize that, although you’ve grown out of the ‘wearing all the hats’ phase and you’ve got all the right people and systems in place, everything still seems to be falling apart. You might still feel like you’re doing 75 million things and you have no idea how you got here or what you’re doing and...

The interesting thing about any mistake is that it’s not always detrimental when you do it at the beginning, but holding onto it can sometimes prevent you from future success! At a recent conference we spoke at, we were asked about some of the biggest mistakes we have made in our business; and one of the things we highlighted was structuring our business according to task-based activities, rather...

Something we feel is getting a little bit confused in the realm of being a service provider consultant, learning from other people, hiring contractors, having employees, and serving clients, is the question of how we serve said clients, how we learn, and how we get work done in our own business. The conversation around working one-on-one with people, using done-for-you services, and learning in di...

If you follow us on social media you may be aware that we have just announced our first virtual conference! While the conference will no doubt share some similarities with our online summits, we anticipate that previous attendees will be shocked by how incredibly different this experience truly is. One of the developments that we are most excited about is the fact the entire event will be live, gi...

This is the second hottest take of a conversation we’ve ever had publicly! We are so passionate about this topic, and we really want to pass on this valuable information to you because we deeply care about you and your team! When the mistakes that we are going to talk about today are made, we know that it’s coming from the best of places, but because the future of your company is at stake, and bec...

Today we are going to be sharing some thoughts and some hot takes about hiring! There are so many people out there saying all sorts of things that make our insides squirm, and we don’t want you to waste your time and effort on strategies that definitely do not work. We also got sucked into the sexiness of the idea of hiring duplicates of ourselves, so we speak from firsthand experience when we tel...

There’s a problem that we’re seeing in this space and it’s causing people to miss massive opportunities! You’re losing out on revenue and you’re losing out on tapping into familiar industry terms, and so much of this can be solved by simply re-labeling who you are to become well-known to the rest of the world. For years, small business owners, especially those in the creative space, have continued...

When we first decided to take a workcation, there was no way of knowing just how beneficial it would be. We have always added in times to do planning sessions and pin down what we want, but what we have learned is that creating a dedicated time to make sure it happens is so, so important. The only way for our business to move forward in the past was for us to hop on the phone with one another, and...

We’ve had a very special kick-off to 2022. Not only is our company expanding, but we are also making big shifts in our business and how we lead our teams. While hiring new team members has its challenges, it’s still been an incredibly exciting time. With our shift from contractors to full and part-time employees, we have had an unprecedented opportunity to intentionally build our team culture and...

With all the conversations we’ve been having about learning, scaling, and unlocking new strategies for your business, people have started to worry about how they are going to find the time to add something else to their plate. You may really feel that learning something new will be beneficial to your business, but the thought of doing that when you’re already overwhelmed can be extremely daunting....

This episode is inspired by a 45-second TikTok we stumbled upon about what’s going on in the online business world. We specifically loved the phrase, “We’re at the end of the Girlboss era” because, honestly, we couldn’t agree more! Today, we talk about what the landscape of online business looked like five or six years ago, what it’s looking like in 2022, and why we think there is so much more acc...

December 2021 may have been the busiest and most strategic December we’ve ever had on record! Although we only took three days off this month, which is a huge deviation from how we normally run things, we’re extremely excited about how all our planning and purpose in December has set us up for a great Q1 in 2022! While it was tough having such a busy December, it was all with very particular goals...

One of our biggest pet peeves is watching people let their time escape from them. Time is our most valuable resource, yet it is the thing that we see people giving away freely all the time. In today’s episode, we are going to talk about the three biggest time wasters that really hold service providers back. It is possible to work less while earning more at the same time!  There’s a mindset amongst...

The opinions we share in this conversation might make you uncomfortable, and that’s okay! Today’s show addresses one of the patterns we’ve seen emerge among our clients: their goals are amazing, but the path they intend to take to get there keeps them playing small. We’ll brainstorm with you, regardless of how you intend to move forward, but we do have some hard-earned insights that suggest that s...

Let’s start by saying it’s okay to be wherever you find yourself in your financial journey! This one’s for those of us who are working our faces off on the back end, and not seeing this translate to profits. Maybe you’ve already identified your first baby step to start working towards your goal. Today’s episode is about identifying your goals, and putting them into action. We’re here to equip you...

We've been hearing the term 'financial freedom’ a lot within our community within the past year. But what does that mean and how do we achieve it? Too many people are looking at financial freedom in the wrong way; it’s not something that you suddenly wake up with one morning, there are various milestones along the journey. In today’s episode we’re going to break down what these milestones could lo...

The new year is fast approaching, and with it comes excitement, planning, and a whole of strategizing! We want to take all the things that worked so well in 2021, and carry it over into 2022. One of the biggest changes we’ve experienced in the last 12 months, is taking on a host of new full-time employees and growing our team! Soon, our full-time employees will even outnumber our regular contracto...

A year is a long time, and you forget some things that happened throughout the year. We consistently overestimate what we can accomplish in a short period of time, and dramatically underestimate what we can achieve in a long period of time. A lot can happen in a year! We’re taking a walk down memory lane to discuss the things that have happened throughout the year! While we feel mostly like the sa...