Strategy Hour | Online Marketing for Business Growth

If you dream of having a team full of problem solvers, you’ve come to the right place. In the previous episode, we talked about the four types of problem solvers that your team needs. In this episode, we investigate how to encourage your employees to be problem solvers in the first place. Efficiency is championed in the workplace, and the number one thing to get in the way of it is the brake of id...

We recently came across an article about the types of problem solvers (or innovators) that exist within a business. In this episode, we are going to be sharing a breakdown of this article. The idea is to encourage you, as a leader, to look at your team and determine whether it is diverse enough in terms of the perspectives and roles as well as whether it is cognitively diverse enough. This is such...

Do you find hiring daunting? Do you want to find the right people that will grow your business but don't know how? Then this episode is for you! It’s been a minute since we’ve had a guest on the Strategy HourPodcast, but we absolutely had to bring our friend Abbey Ashley on so that you can hear more of what she's got going on with hiring, and get some tips from a multi million dollar CEO on how sh...

Have you ever felt that you’ve run out of boxes to check? It can feel unsettling not to be clear on what you should be pursuing, especially as you get older. We were pretty surprised to find out that most of the things we strive for as we age are actually developmental milestones. We learned that, with the passing of each decade, there needs to be a realignment to work toward a new set of goals. T...

We’re sure everyone is familiar with the popular Netflix reality TV show, Love is Blind, but did you know that you can actually learn some tools for having successful conversations at your next networking event from the show? No, these conversations won’t end in a terrifying wedding whereby all your guests anxiously await the ‘I do’ or the ‘I don’t.’ However, you could stand to create incredibly m...

This is not the first time we’re speaking about boundaries, and it won’t be the last. We love boundaries! They’re our favorite ‘B word.’ We like setting them, we like holding them, and we like helping other people set them. One thing we find interesting is that when we start the conversation about boundaries and we lovingly push our clients or our team to create, set, and hold a boundary, it can b...

We have worked with many different service providers over the years. And in that time we’ve learned a great deal from their wide-ranging responses to any number of situations and scenarios that inevitably pop up with clients — be they totally bizarre or bordering on the mundane. In today’s episode, we take a closer look at how to deliver a sustainable client experience. One that is consistent from...

Creativity is generally associated with art, yet it encompasses so much more than that! Because of the narrow definition of creativity, the majority of adults feel out of touch with their creativity or devoid of it altogether! Studies show that it’s in our DNA to be creative. Yet, as we get older and are influenced by society’s limitations of what constitutes creativity, we fail to flex our creati...

We’re nearing the end of 2022 and auditing season is upon us! The time is ripe to start looking at how you want 2023 to pan out personally and operationally within your business. We want you to conquer the world, so today, we’re going to share some tips for setting yourself up for success in the new year. Although auditing might not sound sexy, it’s one of our favorite things to do. In this episod...

The festive season is upon us! And for service providers that means navigating the immense pressure to take part in retail-centric holidays like Black Friday Sales. In today’s episode, we answer some of the most common listener questions that come up over the holiday season. Like how to handle pressures around Black Friday Sales, when to allow discounts, when free collaborations are worth it, and...

We’ve been working with our clients behind the scenes and noticing some commitment issues when it comes to setting goals and deciding on how to reach them. On some level, the hesitation stems from perfectionism and feelings of Imposter Syndrome. But there’s more to it than that. Today we want to talk about an article that we read recently which delves into the things that we’ve been talking about...

It has been really interesting for us to see how centric defining our values has been in ultimately operating our team. We didn’t realize how much we relied on them until some things came to light with our clients. So, what are values to a company? We all understand what our values are in our personal lives, but when we start talking about business values, these things are often assumed. As you gr...

Let’s talk about your website! The one place you can present the version of yourself and your business that is accurate, helpful, and actually effective for you and your business. Have you looked at it lately? We’re guessing that many of you have put your website on the backburner for the past few years; especially if you’ve been in business for a while. We’re also guessing that the reason you’ve...

Developing consistent client delivery is a surefire way to set your business up for success and today, we break down how best to do so. There are stages to this, especially if you’re a solopreneur offering a broad variety of services. The most important phase, for the purposes of today’s episode, is phase one. It’s important to spend time improving your processes and developing efficiencies from t...

Let’s talk about communication! In the past, we’ve talked about how to plan for expected leave (like holidays and maternity leave), or how to deal with situations where you unexpectedly need to leave work (when you are sick or your child needs you, for example). Today, we’re discussing this topic, but from a different perspective. We want to talk about the internal structure of our team and how we...

There’s a toxic culture rearing its head in the small business world– monitoring productivity. What’s the buzzword? Productivity Paranoia! That’s the fixation that leaders have with their employee’s work, which leaves them thinking way too much about how their staff is spending their time, and what the resulting output is. Today, we’re here to share how we monitor our teams without micromanaging t...

Today we’re talking about unanticipated leave! We’ve spent a good amount of episodes talking about how to prepare for maternity leave or a longer vacation or break, both of which are amazing! But for the most part, these are eventualities that you can anticipate and plan around. So what do you do to prepare for things that you can’t anticipate like family emergencies or medical leave?  This year w...

When prospective clients are on the fence or delaying commitment to a particular project, it can be wildly frustrating. Not just that, but the follow-ups use up a whole lot of unnecessary time and energy. In this episode, we share the exact scripts we use to nudge people off the fence and reduce communication delays. You are responsible for closing the loop, and it is especially critical when you...

As a company, our mission is to help women create more financial freedom for themselves, which is why financial literacy is a foundational part of what we teach. And while we know it may be intimidating, taking action will give you fresh insight into your company, while also allowing you to make better decisions, and ultimately, save you money! From knowing your books to mastering your cash flow,...

Today, we’re cutting the small talk and diving right into part 2 of our conversation. That’s how important we deem this topic to be. If you own a service-based business, there’s a high chance you’ve encountered a client who wants to change some aspect of your delivery. Usually, this comes up during the sales process, but occasionally it arises immediately after they’ve booked. Today, we’re talking...

Today we’re going to talk about the art of the follow-up! Once you’ve pitched your service, it’s possible that you’ll experience potential clients ghosting you, being passive-aggressive towards you, or fighting against the process that you’re trying to put them through. All three of those things have happened to us in the last seven days so we know all about those weird experiences. In an ideal wo...

Being a human being these days is undeniably stressful. We are constantly expected to function at our best while being endlessly bombarded with a million different things that are competing for our attention. Add social media into the mix and now you also have to deal with an onslaught of content about anything and everything, from how you too can achieve impossible standards of beauty to live fee...

We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s working in your business and what’s not so you can make strategic and educated improvements going into the next year. In preparation, you’re going to need to start collecting data in order to identify your greatest areas of opportunity and gauge where to plac...

Today, we want to share with you some behind-the-scenes live action of the “tweaking and repeating” that we do whenever we implement something new in our business. If you’ve been listening to the show for a while, you’ve probably heard us talk about this concept before. As a refresher, “tweaking and repeating” means to take a particular action in your business for a set amount of time (at least 30...

A pitch deck and a proposal serve the same purpose, but they’re certainly not interchangeable. Simply put, a proposal takes everything mentioned in a long form pitch deck and distills it into a streamlined piece of communication to back up everything you have already mentioned and sold to your client. The response you’re seeking when you send this along is “Oh yes, this is what we discussed.” That...