Strategy Hour | Online Marketing for Business Growth

Our mission at Boss Project is to empower creative business owners to build a life and business that excels financially and supports them soulfully. Since we started this business, we have been truly dedicated to helping build a community of fiercely supportive people that are also ridiculously profitable. So much of that comes with financial literacy. We want to see more women and femmes in busin...

Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits in your first few years. Now, you’re entering years three, four, five, and beyond, and you want to pay yourself more, hire more, or have other expenses you want to reallocate funds to. You’re so married to your high profits, that you will create goals for...

Today we're talking about creating an intranet (which we also refer to as a “garage”) for your company. This is separate from the project management of your day-to-day operations. This is more about setting the precedent for your company culture, creating SOPs, and focusing on other high level elements that are essential to the running of a successful business. You can think of it as Union Station...

Most people who go into business are usually technicians who are really skilled at one area of the business. Learning to be a leader in your business is the most challenging part of running a business. Here’s the hierarchy we see: you’re a technician, and then hopefully you begin to love sales too. Then, hopefully, you begin to learn and love how to be a leader. If you don’t like sales, then we wo...

We’ve been asked countless times about our business partnership and our take on whether we feel that partnership is a good route. We’ve been in a partnership from the get-go, and clients are often curious as to how we manage communication and generally maintain a healthy working relationship. In this episode, we tackle the cons of partnership: why you should never get into one and why, and the nex...

How to live more and do less is one of our favorite topics of conversation. If you’re a natural people pleaser, it can be really hard to consider taking some things off of your to-do list. But people-pleasing can be rooted in a manipulative reflex. It can also be a trauma response. During the conference that Abagail recently attended, she heard from three speakers with one underlying message - do...

If you follow us on social media, you might have seen that we have been on quite the podcast roadshow! One theme that kept coming out of our conversations is the things that service providers need to think about before scaling. We realized we need to take a step back and talk about it: what is scaling actually? A lot of business owners misconstrue scaling and growth. Today, we want to talk about t...

We’ve been building websites for over a decade and have really honed in on what’s working (and what isn’t) in the service world. Your website might look impressive, but if it’s not representative of who you are today, it’s not serving you. In this episode, we outline five signs it’s time to consider a new website design. And we’re not merely talking about branding! In many cases, major reconfigura...

Today we are talking about hiring in the current economic climate. The biggest layoffs since 2008 are taking place at the moment, and layoffs in the technology industry have actually surpassed those that took place during the Great Recession. The common trend that we are seeing amongst business owners who have been operating for more than four years is a collective desire to move away from being t...

Today’s discussion is about an idea that has had a resurgence recently for a number of reasons. The concept of finding a Third Place is nothing new! It’s actually been around for a long time; it is just popular at the moment. No matter how trendy it is, it is worthwhile to discuss and integrate into your life. The ‘Third Place’ was coined by a US sociologist who wrote a book called The Great Good...

A lot of our clients are currently in a space where they are wanting to add to their team but have concerns over how to make the right choices while maintaining the character and values of their company. We’ve recently expanded our team, and while it has come with some lessons, it has been an incredibly rewarding experience for our company and our team! In today’s episode, we unpack the five bigge...

We talk so often about financial literacy and creating sustainable businesses online that we’ve had a handful of clients ask us questions about bookkeeping. Based on all of the questions that come in, there are some things we want to share with our listeners about how to make sure that you have a bookkeeper that’s really well suited to you. Whether you’re interviewing someone for the first time or...

Our mission in business is to help more women build profitable, sustainable businesses online. So much of that success is rooted in proper financial literacy. It’s so important to understand how to manage your finances so that you can take out enough money to live the life you want while at the same time ensuring that you leave enough money in the business so that it remains profitable in the long...

The onset of a New Year is often accompanied by an inordinate amount of pressure. From the onslaught of 30-day health and wellness challenges to the call to “be more productive,” it seems like we are constantly being asked to do more and be better. But what does “better” mean exactly? And who are we doing it for?  In today’s episode, we unpack how to create better habits that actually stick and di...

Anytime we have a big growth year, the year to follow is one to watch. It’s a lot of working on the business and less working in the business. We put systems back in place, bring operations up to date, and tackle all the things we were too busy to attend to the year before. We had to work some of this out while hiring seven employees. We find that identifying and communicating your focus for the y...

In the process of reflecting on our mistakes and successes for 2022, we realized that all of the “mistakes” (except one) that we’ve made, we would actually classify as lessons-learned instead. So, in this episode, we go over the key lessons that we’ve learned this past year and some of our most memorable success stories. Overall, this year was very challenging but we are feeling so good about what...

Recent developments in the AI space are undoubtedly going to change our world. The most significant shift is the launch of OpenAI’s ChatGPT which can create any content according to refined prompts. OpenAI has multiple other bots that utilize different databases, but ChatGPT is the one that got the most press and is publicly setting the precedent for what’s to come. We don’t believe that AI will t...

Due largely to the media we’ve been consuming, attention spans are waning. Now, more than ever, we need to focus on concise communication at work so as not to waste time or lose focus, and to cater to neurodivergence. We recently had a conversation with our team about innovation, problem-solving, and presenting the root of those problems with solutions in a clear, concise way. The importance of ut...

We know that so many business owners at all stages of their growth do not understand their finances and we can see how much it affects their businesses! We want to talk about what understanding your numbers will do for you and why it’s such an important thing to prioritize. Often, the anxiety that discussing finances causes is rooted in a lack of financial literacy and the attachment we have to mo...

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would you want to play a similar role? Should you even remain in the same industry? Today on the show we share our answers to all these complicated questions, and more, as we reflect on what we’ve learned from building a business and running it for almost...

Today, we’re using you guys for practice. We have a workshop meeting coming up with the team at Boss Project to go over some updates we are doing to our team Wiki page, practices for problem-solving and other aspects, and we wanted to share some of that information with our listeners. Consider these the highlights of what we’ve learned about innovation, problem-solving and creative thinking. This...

We usually share a free-balling, brain-storming episode around this time of year about what we want the next year to look like. We are so ecstatic (and intimidated) about some of our ideas and we want to document them for you all to hear! This year, we dove into having a hybrid company really heavily but going into 2023, we have to ask ourselves what the right mix is for our team.  We know how str...

Podcast Description There have been a lot of conversations in our incubator coaching lately about what to do when leads are lower. But that’s only part of the conversation. Today, we want to focus on how to know what’s right when you’re considering different ideas to pursue. When we’re in a rut, we tend to think that it’s time to think far outside of the box. Innovation is amazing when you’re in a...

Today’s episode is all about how to define your role in your company. As we look towards the start of a new year, we always like to comb through the job descriptions of the people on our team, as well as ourselves. What we’ve noticed is that defining the role of founders and CEOs is something that is often overlooked. So, we are intentional about taking the time to get really clear on the things t...

There are three things we’re eager to look into for 2023. The first being some version of the four-day workweek. For three years, we had Mondays off, but we reverted to five days a week as our business grew. Now we’re tentatively thinking about reintroducing the four-day work week, but a hybrid version of it, as we don’t want to put pressure on our team to have to hustle to get everything done ove...