Strategy Hour | Online Marketing for Business Growth

There are more ways than ever to get in touch with customers and sell your services. But how do you know which methods are right for you and your business? And how do you ensure that you’re implementing them to the best of your abilities? One method that has gained a tremendous amount of traction over the past decade, is social selling. Not only do the stakes of a DM feel lower than getting on a h...

In this episode, we’re talking about one of our favorite things: how to work less and enjoy your life more! A lot of us like the idea of slowing down in the summer and taking some more life-first days, but sometimes it gets really hard to do that! We recently read an article called Ten Red Flags That Show You’re Addicted to Work According to a Psychotherapist. It’s a neat perspective from a mental...

Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. In this episode, we break down a scenario that one of our clients experienced and share our advice for dealing with the situation. In this particular scenario, our client found that her client was treating her like an employee, despite the fact that sh...

Today we want to chat with you about how to future-proof your industry, expertise, and career in the AI age. Recently, we’ve been having the conversation about AI a lot and sharing some perspectives as well as talking about some software companies we’ve enjoyed using; including a conversation with the CEO of ChatGPT. This is a conversation that needs to be addressed often so we can understand how...

Today’s episode is an overview of a recent conversation we sat in on, which discussed navigating change in 2023. The panel included a list of industry leaders, the CFOs of AirBnb Midjourney, Masterclass, Step, and Aon PLC. Although these businesses are all incredibly well-funded and resourced, we have found that what happens in larger businesses tends to have a trickle-down effect, and smaller bus...

What can we expect from the future of AI? How quickly will we be asked to evolve and adapt alongside these changes? Abagail recently had the opportunity to sit in on a fireside chat with Sam Altman, the founder and CEO of OpenAI and ChatGPT. This episode is dedicated to sharing the highlights of what she heard. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on...

Here at Boss Project, our mission starts with wanting to see more women become financially free. We want them to be able to take care of their household financially and, ultimately, build and scale a business from the ground up. Our goal is to help create a stable foundation that will give them confidence as leaders and support them in pursuing continued growth. Unfortunately, the differences in h...

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scalin...

Every decision we make takes us down a different path, each with its own set of consequences. Decisions aren’t categorically good or bad, right or wrong, but today, we discuss how you can learn to make the best business decisions for YOU! This conversation was sparked by an interesting article that we came across in Forbes that highlighted some of the key points that we have been expressing on the...

Today we’re sharing a bit of our progress when it comes to delegating. We started out being bad at getting things off our plates, but now we are getting better and better and we want you to learn from our mistakes. Delegation is truly the stepping stone to get the right people on your team! Ultimately, you’re going to need to hire extra team members to take on some tasks in your business. Most of...

In the past 30 days, more than 2,000 new AI tools have been released. There is no doubt about it; AI is going to have a major impact on how we work, how we ask questions, and how we search for information. No industry will go untouched by this technology and significant changes have already begun to take place. This causes fear in some people, excitement in others, and often a combination of both!...

An overwhelming majority of female-owned businesses (88%, to be exact) are run by women who do not have a single employee. That means they are essentially doing everything on their own. And if you are pursuing growth, then running your company without any support is not a sustainable business model! We are seeing many seasoned entrepreneurs reach a breaking point where they can’t decide whether th...

As a business owner, you will unlock different tiers of problems that you need to solve. While working with folks inside the Incubator, we’ve encountered many questions that we would categorize as ‘next level.’ We realized we have a lot we can help those people with. That’s what’s led us to introduce a brand new offer. We are so excited to talk about our new opportunity for people! These are peopl...

You may have been tuning in to our podcast alongside the Incubator and looking for something better suited to where you are in your journey. We love that for you! Today’s episode is dedicated to you. We’re here to discuss some of the challenges you may face and how you can approach them. Many of our Incubator graduates reach a point where they slowly want to remove themselves from some of the deli...

Does your input feel aligned with your output? If you are billing hourly, chances are things are beginning to feel unbalanced. In this episode, we fill you in on how we can help you make the transition from hourly billing to value-based pricing, creating a more predictable business and recurring income. Today, we want to introduce you to new pricing models and provide insight into how to prepare y...

We have been seeing a lot of frustrating things in the business world lately, so today, we are going to be talking about marketing ploys and business strategies that we don’t align ourselves with. We strongly believe that if you work with a coach, you should ensure that that person lives their life and runs their business in a way that aligns with your belief system, so that you can create a life...

Our new Incubator is finally here! It’s always exciting taking on a new cohort, and in this episode, we break down what you can expect from our newly refined Incubator program and how to determine whether it’s right for you. Tuning in you’ll learn about the type of issues we address (like how to price correctly) and how we help business owners step into their role as CEO by gaining a deeper unders...

Today we have a list of goodies to share with you of things we have learned over the last 18 months. We aren’t digging into the archives from years ago. These are definitely things we have learned and implemented more recently and they are things we know you can benefit from. If you’ve been listening to the podcast for a while, these are tips that you should pay attention to for yourself and figur...

How are you spending your time as a business owner, and what are you choosing to prioritize? As the CEO of your company, it’s crucial that you allocate your time in the best way possible. This, however, is much easier said than done. While the internet is populated with countless examples of how to increase your productivity and get more done during your working hours, few of them take into accoun...

We are so excited to walk you through some of what we’ve been working on behind the scenes. Today we are going to let you guys filter through our brains about how we got to this point, what is new, and how you can be a part of it. One of the incredible things about running an online business is that we have been able to be part of a lot of the shifts that have happened for the entire industry. We...

In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’ll experience along the way. Throughout our careers, we’ve had the honor and privilege of working with some pretty phenomenal service-based organizations. And due to the nature of our work, we’ve had the opportunity to observe the inner workings of countles...

Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There are many filters through which to run your decision-making process when deciding whether to explore one over the other or have a hybrid between the two. In this episode, we share insight into the questions you should be asking yourself in order to mak...

Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the...

As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more important than ever right now because of the current economic climate. There is no such thing as a one-size-fits all pricing model so today, we’re going to walk you through a couple of different scenarios that we have seen are working well for people. We’ve...

Today we are diving into what you need to get right in your service-based business. This has a dramatic effect across the board and will either make your business very successful or lead to its failure! The people getting this wrong are often the ones who are on the road to burnout, are overworked and underpaid, they feel like everything is working against them and all systems are broken, they’re...