Strategy Hour | Online Marketing for Business Growth

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and...

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sharing clear strategies for scaling a business that most people don’t know about. We aren't messing with trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own....

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever taken in my business. I refunded tickets to my upcoming Sales Flow workshop and scrapped everything my team and I had spent weeks preparing for. I did this because only one ticket was bought in 24 hours when I announced my workshop. This mission is far t...

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about refining what you have built so that your business can continue to support you for a long time. I know that many of you use this time to make new goals and create new opportunities, but today I want to talk about what it looks like to prepare your bu...

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickly took on clients and catered to their needs, often at your own expense. This, unfortunately, can only lead to burnout. There comes a point where you need to fix the situation or you’ll seriously consider quitting. I know, because I’ve been there, an...

Today I want to talk about where you’re going; whether you know what that looks like or not. I know that for many of you, you may not even be sure where you want to go and that’s okay! It’s really easy to overlook the value of your past experiences but you are, in essence, a cumulation of them and they can be so valuable in shaping where you want to go. I know a lot of you may not know the answer...

Today, we’re delving into the world of passive income and how to truly build substantial wealth – the kind that leaves a legacy and transforms not only your life but also the lives of your family and future generations. Discover the reality behind passive income and how to create genuine financial security! In this episode, you’ll learn how the magic is in the mix with insights into the best activ...

In today’s episode, I am going to be talking about what it looks like to budget when your income is inconsistent. Perhaps your business’ revenue and your pay is inconsistent and you want to create more sustainability across the board so that you can get paid more often and more predictably. I know the economy is insane at the moment and there is a lot happening right now so everything I am going t...

Today, I’m sharing an incredibly personal story about a crisis I faced in 2022 and the profoundly transformative impact it’s had on my life. Clocking that I was the same age as my mother when he had her brain surgery 30 years ago triggered a deep existential crisis in me and in this episode, I open up about my personal journey of self-reflection. With the insights and exercises I learned along the...

Today we are talking all things Barbie; specifically, the marketing budget which is the biggest marketing budget we have seen for a movie in a long time! This company has taken a brand we all know and love and made it more relevant decades later. So what will this massive budget mean for entertainment moving forward and what can we learn from it as small businesses?  The Barbie movie team spent $1...

Is it just us, or have you also noticed the major shake-ups that have been taking place in the social media space recently? From Threads to TikTok Shop to the Twitter rebrand, we’re taking a deep dive into some of the wild stuff that’s been going on in this episode! We’ve been following things very closely and, from our perspective, more has happened in the month of July 2023 than in the last thre...

Quitting corporate and striking out on your own can be a daunting task. But with the right preparation and strategies, you can build the business you’ve always wanted without feeling totally overwhelmed. Today on the show, I share the story of how I quit corporate and started my own business in 2015 and how I would go about doing it again in 2023. Back in 2015, the online landscape was totally dif...

What do grief and grit mean for women who are balancing life and business? Sometimes, experiencing enormous hurt and pain turns you into the most authentic version of yourself. The topic of grief is incredibly personal and important to me because it is one of the primary reasons for my growth and success. Grief is equally as frustrating and painful as it is beautiful, hopeful, and inspirational. I...

Boss Project is going through its biggest transition yet! For the last 24 months, Abagail has been almost exclusively in the finance and sales side of the company. She’s been creating spreadsheets, thinking about company benefits, sales processes, hiring, HR, and more. That has meant she’s been out of the marketing game. She simply hasn’t been thinking about social media and sales funnels for two...

In this episode, Abagail interviews our very own Emylee to talk about her shift into full-time authorship, what she has learned thus far from her rapid transition into this new field, and the leap of faith it took to pursue her passion! If you missed out on parts one and two of this series, we encourage you to go back and give those a listen so that you’re all caught up for this latest conversatio...

In this episode, we look back at the last eight years and celebrate all that Boss Project has accomplished! We’re sharing our journey as business partners, what it’s been like to work together, and some pearls of wisdom we’ve picked up along the way. Let’s dive into how we got here!  If you missed Part One of our four-part series, then you must go back and listen immediately! There are details and...

Here at Boss Project, we’ve had some pretty big changes happening offstage in a surprisingly short amount of time! Today, we’ll be chatting about these changes, how we’re navigating them, and what you can expect from Boss Project going forward. Tuning in, you’ll hear some pretty big news along with our thoughts on what we’ve learned from adjusting to these new developments and an overview of our u...

In this episode, we’re talking about what it means to have a culture of curiosity and how you can deliberately cultivate it within your organization. This can be one of your biggest assets and can help your team members take ownership of projects, tasks, ideas, and even strategies! It takes intentional building blocks to get there and we want to help you put those blocks together. In our previous...

What does an experimental mindset mean? How can you foster one in yourself and your team? That’s what we’re talking about today. Both Emylee and Abagail experience a constant push and pull that comes with mixing intuition with analysis. We see so many business owners that stay in the planning and research phase for so long that they never take action in one direction or the other. That’s so frustr...

We didn't realize how much we would come to rely on our business values. They are central to how we operate our team, answer questions, and so much more. Initially, your company operations are typically a reflection of you personally, but as you grow, that doesn’t always make sense. As you work with more and more clients, we recommend identifying one to three values to shape how you serve clients,...

By now, you should all know that we are the queens of tweaking and repeating. In this episode, we spill the beans on how to revolutionize your client experience by (you guessed it) tweaking and repeating! After a quick debrief of our thoughts on outsourcing and AI, we uncover the often-overlooked aspects of client delivery and discuss the significance of investing time in developing consistent pro...

Today we are talking about the art of the follow-up. You’ve pitched your service and the potential client is either ghosting you, being passive-aggressive, or fighting against the process you want to put them through. This can be a very strange experience and sometimes prospects convert with quite a lot of resistance. Closing a prospective client happens in the follow-up process, and a lot of us s...

Today we are unearthing an episode that we recorded at the end of 2022 because it’s important that you hear this. The strategy this client used is still extremely relevant and effective in the current sales climate where leads are a little bit wonky. This is the perfect time to seek improvement opportunities within your sales cycle and work on increasing your close rate.  We walk you through how o...

In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing is important, we believe that many marketing pros are teaching people to become marketing minions instead of teaching foundational business concepts. Unfortunately, this often results in a misconception of what marketing entails.  Let’s update our per...

We’re talking about food stuff today! Emotional eating, disordered eating, cycle syncing, and all things diet, mindset, and health. Consider this a non-judgmental space packed with practical techniques you can employ in your own life today. That said, if this isn’t your jam right now, you have our full permission to skip this episode, listen to an old one, or go hang out on Instagram and wait for...