Strategy Hour | Online Marketing for Business Growth

I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcast and it has had so much success. I just want to thank all of you for your continued support because it means the world. I am so grateful for the community that we have created that can come together and create powerful things. It only makes sense th...

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it! Thank you for listening! Please subscribe, rate,...

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re also probably wondering: what should I be doing right now to put myself in a good place for 2024? Personally, I don’t believe that it’s about what you do. It’s more about how you thi...

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there...

If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in January! But I’m not going to do that. Instead, I want to talk about slowing down on purpose.  A few members of the co-op community have mentioned feeling as though they are always in a rush. What would it look like if you didn’t put so much of a timeline...

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life and gave me pause to figure out how I can be successful despite all of the seemingly limiting and impossible things going on in my life. I am going to share my experience of what it’s like to build a business, provide for my fami...

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers....

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’ve also got something super tactical to help you get there. I will even take back something I said before and share what it can open up for you. I have my eyes on Instagram and I have been in an effort for almost four months to re-figure it out! To...

One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you can uniquely solve their problem? If not, they are likely to choose someone with more visibility who provides a similar service. I recently had a coaching call with a client who is easily one of the most dynamic people I know. In this call, she told...

Today we are going to delve into one of the most talked about topics on the internet right now, Taylor Swift and Travis Kelce. A huge part of the reason I have avoided commentary until now is because I didn’t want to sound like a fan girl but you have all spoken and asked me to talk about this. You all know that I am a huge Taylor Swift fan so today I’m going to talk about something that is making...

My relationship with money has completely evolved since I started this business, and in today’s episode, I want to talk about money! We all have our own beliefs about money and without a good relationship with it we are going to create a ceiling that is impossible to break through. I want to see you be wealthy, and I have literally made it my mission in life and business to help you become financi...

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey i...

It’s been a little over 90 days since I took over as managing partner at Boss Project. Since then, I’ve been deep in experimentation! I’ve changed our email schedule, rolled out regular workshops and tried a ton of new tech and tools. I even planned out the next 16 months of promotions, product releases, and exciting new projects we are pursuing. On today’s episode, I’m giving you all a look behin...

In today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools to leverage them inside of your own business and turn strangers into buyers. I'm here to pull back the curtain, revealing nine indispensable strategies to transform strangers into dedicated buyers and drive organic traffic, with little to no budget. Tunin...

When Boss Project first started, it was very different from what it is today. And, whether I realized it or not, I was growing two business models simultaneously, while using entirely different marketing strategies for each one. Since then, I’ve seen an increasing number of entrepreneurs looking to diversify their revenue streams or even pivot their business models entirely. In today’s episode, I...

During today’s episode, I’m speaking with my partner in life and employee in business. Jared and I have been together for 15 years, married for 10, and working together since 2018. He’s been full-time at Boss Project for two years now, and under my management for about 90 days. Today, I’m answering all your questions about what it’s like to work and run a business with a spouse, and nothing is off...

Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and contributes to a broad mix of things, but she’s here today to discuss our development cycle, how we go from idea to launch to product, and offer improvement! After attending design school in Seattle, Caitlin took the leap and started her own business as a we...

One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with less effort. I want to assure you that it's fully possible to amass all the leads you could ever want and have your business entirely booked without doing all the legwork yourself! When I first fully booked my agency-style services, I went from being...

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t shared are the changes to my actual offer. This was not a small decision because I undid three and a half years of work to make my business more sellable and focused on what would give my clients better results. Today, I am going to share all of the changes...

In order to become a successful entrepreneur, you need to make sure you’re on the cutting edge of your industry or else you run the risk of becoming obsolete. There is no such thing as having ‘arrived’ as a business owner, and thinking so will only stifle your growth. Exploring ideas makes me think specifically about pioneering innovation which is about discovering what’s never been achieved befor...

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work, and still let you build a business that earns a reasonable salary and can support the life you want to live. When I first started my own business, I replaced my corporate salary in 30 days after being laid off. And in eight months, I made $100,000....

There are many psychological reasons that you may want to be remembered when you’re gone, but before we start delving into these, I want to give a disclaimer that leaving a legacy is not a requirement to live a good life. It does not define the quality of your impact during your lifetime and is not part of your responsibility while you are alive. According to the Oxford Dictionary, a legacy is the...

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so man...

In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continues where we left off and gets into how these predictions will impact marketing in the online business world. Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on...

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast I’m thrilled to be t...