Strategy Hour | Online Marketing for Business Growth

The number one thing we are encouraging business owners to do right now is to be flexible. If you can adapt to the needs of the people you’re talking to, then you’re putting yourself in a great position to make sales and optimally serve your clients so that you can both succeed! But how do you reach those clients? And how do you demonstrate that you are the right person for the job? In today’s epi...

We’ve all known that kid at school. The one who completely takes over group projects and feels the need to micromanage every, single, little detail. If this sounds just a little too familiar, then you’re in good company! Being a perfectionist is tough, and it can come with a host of insidious bedfellows, like procrastination, self-doubt, and debilitating indecisiveness. But what if you could befri...

We’ve been alluding to all of our secret projects in the works for months now but haven’t yet spilled. We are simply dying to talk about the behind-the-scenes projects we’ve been working on, and you can expect an official announcement before this month’s end! Because we’re so close to announcing it, we thought we’d go ahead and let you in on a few of our secrets.  We’ve been working with clients f...

The truth of the matter is that the market is shifting. As small business owners, we absolutely have to be paying attention because how this impacts us in the next few years is going to be really important. We all knew things would change after the pandemic, but two years later, we’re seeing the results in unexpected ways. There just isn’t a recipe anymore. Instead of following predetermined steps...

Believe it or not, change and growth are possible without you being in a perpetual state of despair. Crisis can’t be the only impetus for scaling your business; we strongly believe that you can seek expansion when things are going well! In this episode, we break down the “Cycle of Despair” and the traps many service-based business owners fall into when they’re seeking to grow their businesses. If...

All too often, business owners will be trucking along just fine, reaching their goals and generating profits, but that inner feeling of urgency never quite goes away. This is a little easier to justify early on in business. We think of this as the honeymoon phase, but for business. You see all this potential, and your vision is strong.  Growing something is way more exciting than maintaining somet...

We’re collectively going through what is likely to be the next recession. Nobody has officially called it yet, but it seems to us like that’s the direction we’re heading, or that we’re already in it. Because many other people feel the same way, they are changing their behaviors. So, today we are going to be talking about what it looks like to recession proof your business!  Maybe you weren’t in bu...

Finding joy in your work is a wonderful thing. It can energize you, further your drive, and help you push through challenging tasks and deadlines. But it can also have a detrimental effect. Many of us have fallen into the trap of trying to get all our meaning and joy from one source, whether it’s your partner or your company. The problem with that is that it puts untenable pressure on the people w...

There is only one resource that you can’t get back and we’re willing to hazard a guess that you already know what it is. The good news is, it is renewable in the sense that you can plan to save more of it in the future! You guessed it, we’re talking about time. Usually, when you start a business, you have way more time than money. As a result, you tend to be more generous with the former, committi...

Over the last three to six months we’ve been hearing a common complaint from business owners that they need more leads. Guys, quit panicking. There are a few market shifts that we need to be aware of, but they’re not necessarily changing how you’re going to acquire clients. Everything with clients may feel like it’s changing but in fact, everything is the same! We’re serious; everything is the sam...

Not everything we do at Boss Project is something we recommend to our clients, even though it may have worked for us. For example, we don’t encourage a lot of folks to replicate our partnership model. Oftentimes, you can actually get what you want by following an entirely different path to the one we took to get there. Another example of this is reaching seven figures. Is there a way for you to ac...

Let’s dive into our fourth and final part of the epic series that is absolutely going to transform your life and your business! Today, we fill you in on a few critical insights into building the perfect team to help you scale. We’ve saved this one for last because, without creating structure, you can’t start building a team, but once you’re ready, you’ll find it to be an incredibly powerful tool t...

Welcome back to part three of our series on the four things every service provider must get right. In today’s installment, we’ll be delving into one of our favorite topics here at Boss Project: designing your systems for structure.  Most of our clients deliver a service that requires their clients' contribution. This means they usually need input from clients before they can take the next step in...

In part two of our series on the four things every service provider must get right, we’re talking about money! Particularly, we are talking about profitability. If you want a business that allows you to sleep and see your friends, and maybe even take a vacation, you need to be paying attention to the piece of your business that determines if your deliverables are profitable. What does it take to r...

We are bringing you a series! It’s going to be a four-part series dropping on Tuesdays and Thursdays for the next two weeks. In it, we’re going to be covering the four things that a service provider must get right. The reason why we’re launching this particular series is because we’re surprised year after year about the lack of higher-level resources geared towards the tens of thousands of people...

All of us, as service providers, need to be reminded of the importance of gauging whether we are, perhaps subconsciously, tying our personal identity and self-worth to what we bring to the table for our clients. There have been some conversations popping up recently in which very successful service providers have been wondering why certain clients are not listening to their every word or taking th...

Our very first absolute priority when it comes to our business values, is building a business that is life first. To us, that means that our business structure reflects the season we are in. Seasons can be short or long, but they are intentional choices. You can choose to work full time, build a business, and still respect life first.  What this looks like for us, is allowing ourselves plenty of f...

For those of you who have reached the point of hitting your first or second six figures and are beginning to tap out of what you personally do within your business, there’s a conversation that needs to be had. A lot of people decide to ditch their current offers for an entirely different set of offers because they think that’s the only way to move up, however, we think pricing is a great opportuni...

Goal setting forms an integral part of any business. It serves as a guide for your overall vision and can help you persevere, especially when things get tough. But how do we choose our goals? And how do we fully recognize when we’ve obtained them? Too often, we’ve seen clients achieve incredible things only to find themselves unable to appreciate their accomplishments, simply because the reality d...

Coming your way today is a mix of math and anticipatory mindset work! It’s all through the lens of, “This is what you actually want.” We’re going to lay out the future a little bit for you so that you can start to understand what’s coming and that you can stop stressing about it! We’re seeing hundreds (if not thousands) of people who are constantly apologizing for doing things they don’t want to d...

What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remove yourself from? Are there opportunities you’re ignoring because of this? When you give up these things, we can only imagine that, in your heart of hearts, you want to lean more into the CEO role - you just don’t know yet exactly what you’re supposed...

Today, we’re going to fill you in on our hot take on setting goals! We are now seven years into our business and have hit tremendous milestones. That being said, our feelings towards goals have evolved over time, and we’re about to give you some insight into our retrospective thoughts on setting them, not setting them, and whether we feel worthiness is connected to them. For six-figure earners who...

It’s taken us over a year to understand how our roles as co-CEOs of our company are different from the other aspects of our jobs and what exactly a CEO actually does. We’re still in the process of figuring out how to balance being CEOs, managers, and “doers” but we’re getting there! In this episode, we will be talking about what being a CEO entails, the tasks you should always be in control of, an...

Speaking to hundreds of people on a regular basis about their business has given us so much insight into which structures work for which industries. It’s what positions us to advise clients entering the incubator who find themselves at a fork in the road of how to move forward. We want to give you some guidance, and let you know what we would do if we were in your shoes.  None of these options are...

This year, for the first time ever, Boss Project is taking a summer break! We’ve taken vacations in the past, and while we’ve navigated time off before, this time is different. This year we have a full staff of nine employees, who will all be taking time off, and the company will be closed for two entire weeks! In today’s episode, we walk you through the steps we’ve taken to prepare for our time o...