Stop Scrolling, Start Scaling® Podcast

You're leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn't overtly sales-focused – and Emma breaks each one down in this episode. You'll uncover how subtle shifts in your content can build trust faster, align with your buyer's...

Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what's truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You'll learn which metrics actually matter, how to sp...

Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn't guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media's annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why Jan...

No one tells you how crazy, and wildly rewarding, the first few years of entrepreneurship can actually be. In this special anniversary episode, Emma sits down to share the unfiltered lessons she's learned in her fifth year of running Ninety Five Media full-time. These are the things she wishes someone had told her sooner, so she could've avoided a whole lot of stress, confusion, and late-night spi...

Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving communi...

Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn't always a no-brainer. Emma is joined in today's episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, ho...

Your content might be good, but if your audience can't see themselves in your message, it's not doing its job. There's an uncomfortable truth most founders never hear: your audience doesn't actually care about you; they care about what you can do for them. In this episode, you'll learn why story-driven content only works when your story is positioned as part of your audience's journey. Emma breaks...

What if a single planning session could completely reshape your entire 2026? In this episode, you will learn how to strategically map out your upcoming year using the proven Ninety Five Media Method: a four-part framework trusted by brands scaling with intention. As we enter the reflective energy of late Q4, now is the most pivotal moment to pause, assess what worked, evaluate what didn't, and set...

What if the next 90 days could completely transform your business? In today's episode, Emma breaks down an incredible case study on a luxury home build and remodel brand that went from ghosting their Instagram for 6 years to dominating their niche in just 3 months. Their previous lack of content was costing them visibility, trust, and business. In this episode you'll learn the exact three-pillar s...

Your audience doesn't care about you, and that's exactly why your content isn't converting. In this wakeup-call episode, Emma breaks down the counterintuitive truth behind why so many brands struggle to turn followers into buyers. You'll learn why posting about your products, process, or passion won't move the needle until you make one critical mindset shift: turning your content from brand-center...

If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audi...

The marketing world didn't just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You'll hear why short-form video still...

What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think....

AI is no longer the future of marketing, it's the present. In this month's Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart's groundbreaking partnership with OpenAI to Netflix's bold move into podcasting, November's updates reveal how fast social platforms and consumer behavior are evolving, and what it means for yo...

If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of...

When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn't just a shopping season, it's decision season for your dream clients. As consumers look ahead to the new year, they're not just buying quick fixes; they're investing in lasting support and strategic growth. That's where your services come in. Emma breaks down how...

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven emai...

Q4 strategy doesn't have to mean endless discounts. It's time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you'll discover how to turn...

What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for opti...

Q4 isn't just the busiest season of the year, it's your biggest opportunity. For service businesses, this quarter can be the ultimate launchpad into 2026 if you approach it with the right strategies. In this episode, Emma dives into five powerful Q4 marketing strategies designed specifically for service providers who want to finish the year strong while setting the tone for an even better new year...

Referrals are powerful but what happens when they dry up? In this episode, Emma explores how founders can mitigate risk in their businesses by shifting from dependency on word-of-mouth to building a strong, sustainable social media presence. Every business, whether it's product-based or service-driven, faces risk when it comes to lead generation. While networking, events, and referrals remain valu...

Instagram just unveiled two features that could completely change how you engage with your content and your audience. On this episode, Emma unpacks the biggest social media shifts of October 2025, starting with Instagram's deceptively small pinned comments update, which has the potential to transform audience engagement and even drive conversions. She also breaks down Meta's push into AI-powered h...

In-person events offer priceless visibility offline. But without a strategic social media runway, many founders lose the chance to translate those moments into online growth and conversions. Your next big event is closer than you think, and how you prepare on social media could make or break its success. In this episode, Emma shares a proven framework to ensure your audience is engaged, your conte...

A 4,247% increase in reach, 170% more website taps, and 7 new coaching clients — all from organic social media. In this episode, Emma shares the incredible Case Study of a niche business coach who turned to Ninety Five Media to help her transform her once-invisible Instagram into a powerful growth engine in just six months. By implementing consistent content, quarterly  content shoots, and a targe...

If you've ever hesitated to set up email automations because they feel impersonal or robotic, this episode will completely shift your mindset. In today's Social Bite episode, Emma breaks down how to craft email sequences that are not only automated, but also infused with heart, strategy, and personal touch. From welcome series to promo flows, she walks through how to make subscribers feel seen, un...