Stop Scrolling, Start Scaling® Podcast

The arrival of the spring season completely shifts how your audience thinks, shops, and engages online. As Q2 approaches, it's the perfect time to refresh your marketing strategy by aligning your content with the seasonal mindset your audience is already experiencing. In this episode, you'll learn how consumer behavior evolves as winter routines fade and people begin embracing renewal, planning, a...

Most people are asking the wrong questions about social media, and it's costing them real results. After several recent speaking engagements, Emma noticed a pattern: brands are looking for quick tactical answers when what they truly need are deeper strategic insights. Instead of focusing on algorithms, trends, and the "best time to post," the real breakthroughs in marketing come from asking better...

Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one...

In 2026, simply getting attention isn't the silver bullet it used to be. The new metric to optimize for? Retention. When competition was lower and algorithms were simpler, getting in front of new audiences worked well for growth, but in today's landscape, retention is far more powerful. In this episode, Emma explains how metrics like watch time, completion rate, replays, saves, and returning viewe...

AI isn't just on the horizon for social media, it's already reshaping it. From Meta testing a new standalone AI-generated video app, to major algorithm improvements boosting organic reach, the landscape is evolving fast. In this March 2026 Marketing Updates episode, Emma breaks down the biggest platform shifts you need on your radar right now to make your most informed marketing decisions. Reddit...

If you think you don't have time to create content, this episode will completely change the way you see your role as a business owner. In today's digital landscape, being a founder automatically means being a content creator, whether you've embraced it yet or not, and in this episode, Emma challenges the common belief that content requires hours of extra effort. In fact, most business owners are a...

If you've ever stared at your phone wondering what on earth you should post this week, we've got your back with this episode. Emma is taking you through a realistic, agency-level weekly content plan designed to eliminate decision fatigue and help you show up online with clarity and purpose. Instead of chasing trends or reinventing the wheel every seven days, you'll learn why repeating a core messa...

If you've been pouring energy into Instagram but still wondering why your follower count isn't reflecting your effort, consider this your reset. In this episode, Emma challenges the obsession with chasing followers and reveals why meaningful growth is actually the result of clear messaging, a consistent perspective, and trust-building content. Instead of creating posts for quick validation or flee...

Starting a new Instagram account in 2026 doesn't mean you're late, it means you can do it smarter. With years of platform changes behind us, creators like you now have clarity on what Instagram actually rewards – and spoiler, it's not volume, virality, or perfectly polished content. In this episode, Emma breaks down exactly how she would approach building (or restarting) an Instagram account today...

Do you feel buried in the day-to-day details of your marketing? The truth is, with the help of some intentionally designed workflows, marketing can actually be one of the easiest areas for founders to step out of. It's just a matter of getting strong systems in place. In this episode, Emma pulls back the curtain on the exact systems that allow Ninety Five Media to stay consistent with marketing wi...

Building a beautiful website is easy these days. Building one that actually converts is where most founders go wrong. As the founder of a custom web and Shopify development agency, Natasha Golinsky knows how to launch a high-performing website. She joins Emma to break down how you should approach building a website that truly works for your business: what to focus on, what actually drives conversi...

If you've ever worried that your content feels boring, repetitive, or like a broken record, this episode will completely change how you show up online. Feeling bored with your own content is often the clearest sign that it's finally working. In this episode, Emma unpacks the myth that creators must constantly reinvent themselves to stay relevant and explains why repetition is actually the foundati...

AI-driven search is reshaping how your content gets discovered and most brands aren't paying attention. In our February 2026 Marketing Updates episode, Emma breaks down four major shifts happening right now across AI, social platforms, and content discovery that could significantly impact your marketing strategy this year. From LinkedIn content showing up more frequently in AI search results to In...

Social media didn't suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today's buyer is more informed, more skeptical, a...

Your calendar might be the very thing holding your business back. A well-structured workflow doesn't just protect your creative energy; it's essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in busines...

Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of c...

If your Instagram feed feels boring, repetitive, and strangely uninspiring, it's not just you. AI tools, templates, and trends are becoming the default, killing engagement and encouraging audiences to scroll faster than ever. 2026 is the turning point creators and brands can't afford to ignore. In this episode, Emma unpacks what's really happening behind the scenes of the algorithm during this AI...

Posting great content isn't enough anymore, and that's where most brands are getting stuck. "Posting and ghosting" is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You...

What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media's expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond "just posting." From debunking common misconceptions about delegating social media, to explaining how analytics guide every dec...

Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting f...

Social media is kicking off 2026 with major changes, and it's worth paying attention now if you don't want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram's new five-hashtag limit to Meta testing potential charges for link posts, this...

Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience,...

The marketing strategies that will win in 2026 aren't the loudest or trendiest. They're the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new...

The next chapter at Ninety Five Media isn't being built on trends – it's being built on intention. "Good enough" is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tacti...

If your marketing feels "off" but you can't pinpoint why, this episode may just be what you've been looking for. As we step into 2026, it's time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling st...