Stop Scrolling, Start Scaling® Podcast

What if all that educational content you're creating is actually preventing your audience from buying? You've been told that social media content needs to provide value, but somewhere along the way, value started to mean education and you might be left wondering why your audience isn't converting. In this episode, Emma challenges the idea that teaching is the most valuable thing your content can d...

What if your marketing efforts aren't the reason your sales are slowing down? When leads are down, revenue is slipping, or conversions aren't happening, it's easy to assume your marketing strategy needs an overhaul. But more content, more followers, and more ad spend won't necessarily fix the real problem. In this episode, Emma breaks  down the four places your marketing and sales funnel might be...

It's possible that the idea of having a content calendar could sound limiting to your creativity, but what if it's actually the very thing giving you MORE freedom? Posting when you feel inspired often sounds ideal. You grab your phone, share exactly what's on your mind, and create something that feels timely and authentic. But building an entire content strategy around those moments of inspiration...

Q4 could be  your product brand's biggest revenue quarter, but only if your marketing is ready for it. Between holiday gifting, Black Friday, Cyber Monday, and increased buying intent, product brands have a massive opportunity to drive sales during the final months of the year. But to make the most of it, you need to do more than just post your products.  In this episode, Emma breaks down four Q4...

Q4 is not just for the product brands. While Black Friday deals, holiday gifting, and product promotions tend to dominate the conversation this time of year, service providers have just as much opportunity to generate new business during Q4. You may just need a different strategy. In this episode, Emma breaks down four Q4 marketing strategies specifically designed for service providers. You'll lea...

If there's one constant with social media, it's that it's always changing. And some of the biggest updates in October 2026 could completely change how your audience moves from content to conversion. In this month's marketing updates, Emma breaks down five platform changes worth paying attention to as you build your Q4 strategy and look ahead to 2027. Meta is testing major changes to how businesses...

If you're creating plenty of content but no one remembers what your brand stands for, more content isn't the answer. Simply showing up and posting doesn't make your marketing memorable. What separates recognizable brands from forgettable ones is a strong point of view: a set of beliefs your audience consistently associates with the way you think and work. In this episode, Emma breaks down how to i...

Your Q4 marketing shouldn't leave your audience wondering what happened to the brand they followed all year. Every holiday season, brands that spent months building a recognizable voice, visual identity, and point of view suddenly replace it all with discounts, urgency, and nonstop promotional content. But it doesn't have to be that way. In this episode, Emma breaks down how to create a Q4 marketi...

Your next great marketing idea might already be sitting in a sales call, customer email, or Slack message. In this episode, we're breaking down why customer conversations are one of your most valuable sources of marketing intelligence, and how to actually use them. You'll learn why specific customer language creates stronger content, how growing companies accidentally fall into generic messaging,...

Posting on social media means almost nothing if you're not actually being social. In this episode, Emma reveals why community management is just as valuable as content creation when it comes to turning social media attention into meaningful business opportunities. Through a real Client Case Study, you'll see how a concierge gifting company transformed its existing social presence by focusing on bo...

If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thoug...

The fear of being cringe just might be holding your brand back. In this episode, Emma breaks down the difference between marketing that feels forced and the kind of discomfort that simply comes from putting yourself out there. You'll learn why copying trends, borrowing another creator's personality, or trying too hard to appear relevant can weaken your brand. Your content should feel like a natura...

If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize in September to create a stronger, calmer, and more profitable Black Friday and Cyber Monday season. You'll learn why your offer needs to be finalized long before content creation begins. The episode also explains how to turn that...

Social media never stops and September 2026 has brought 5 marketing updates you need to have on your radar. In this episode, Emma breaks down the latest platform changes across Meta, YouTube, and Instagram, and explains what each development could mean for your marketing strategy. You'll learn about Meta's new AI subscription packages, YouTube's Amazon affiliate product tagging, and Instagram's mo...

AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and where you should never hand over the reins completely. You'll learn why you shouldn't let AI write and publish social captions unchecked, replace your face with an avatar, fabricate visual proof, or manage meaningful relationships....

If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why repeated messaging is one of the most powerful tools in your marketing strategy. You don't need to be constantly searching for new topics, offers, and messages. Familiarity is actually what helps your audience move through the marke...

Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video content from videos that earn attention. You'll learn why the opening seconds of every video matter, how stronger hooks can grab attention, and why watch time should influence the way you structure your content. Emma also explains how...

AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT built from the processes, frameworks, and collective experience behind Ninety Five Media. Rather than using AI as another generic content generator, 95 AI is designed to help you think more strategically about what to do next. The t...

90% of podcasts never make it past episode 20, so what does it take to reach 300? In this episode, Emma celebrates 300 episodes of the Stop Scrolling, Start Scaling Podcast by reflecting on the journey from launching the show in July 2022 to building a growing library of content more than 4 years later. She shares the imperfect beginnings, learning curves, and systems that made consistent publishi...

If your audience can't find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand's overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ni...

Your marketing team needs more capability, not more delegation and tasks. In this episode, Emma breaks down what every marketing director should understand before hiring a marketing agency partner, especially when internal teams are already stretched across content, reporting, sales support, platform changes, and leadership expectations. An agency isn't just a simple way to remove work from your p...

Your marketing strategy could already be outdated, and August's biggest platform updates prove it. In this episode, Emma breaks down four timely changes shaping how brands create content, build trust, and improve online discovery as you prepare for Q4. First, LinkedIn's reported test of an AI-generated content flag signals a growing preference for writing that sounds unmistakably human. Next, Meta...

In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more r...

Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the diff...

Starting a business is hard, but growing one without a social media strategy is even harder. In this episode, Emma answers the question: What would I do on social media if I were launching a brand today? She digs into the steps she'd follow to build visibility, attract the right audience, and create sustainable growth on social media - giving you the answers to the test! From posting consistently...