Stop Scrolling, Start Scaling® Podcast

Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting f...

Social media is kicking off 2026 with major changes, and it's worth paying attention now if you don't want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram's new five-hashtag limit to Meta testing potential charges for link posts, this...

Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience,...

The marketing strategies that will win in 2026 aren't the loudest or trendiest. They're the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new...

The next chapter at Ninety Five Media isn't being built on trends – it's being built on intention. "Good enough" is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tacti...

If your marketing feels "off" but you can't pinpoint why, this episode may just be what you've been looking for. As we step into 2026, it's time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling st...

You're leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn't overtly sales-focused – and Emma breaks each one down in this episode. You'll uncover how subtle shifts in your content can build trust faster, align with your buyer's...

Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what's truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You'll learn which metrics actually matter, how to sp...

Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn't guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media's annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why Jan...

No one tells you how crazy, and wildly rewarding, the first few years of entrepreneurship can actually be. In this special anniversary episode, Emma sits down to share the unfiltered lessons she's learned in her fifth year of running Ninety Five Media full-time. These are the things she wishes someone had told her sooner, so she could've avoided a whole lot of stress, confusion, and late-night spi...

Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving communi...

Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn't always a no-brainer. Emma is joined in today's episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, ho...

Your content might be good, but if your audience can't see themselves in your message, it's not doing its job. There's an uncomfortable truth most founders never hear: your audience doesn't actually care about you; they care about what you can do for them. In this episode, you'll learn why story-driven content only works when your story is positioned as part of your audience's journey. Emma breaks...

What if a single planning session could completely reshape your entire 2026? In this episode, you will learn how to strategically map out your upcoming year using the proven Ninety Five Media Method: a four-part framework trusted by brands scaling with intention. As we enter the reflective energy of late Q4, now is the most pivotal moment to pause, assess what worked, evaluate what didn't, and set...

What if the next 90 days could completely transform your business? In today's episode, Emma breaks down an incredible case study on a luxury home build and remodel brand that went from ghosting their Instagram for 6 years to dominating their niche in just 3 months. Their previous lack of content was costing them visibility, trust, and business. In this episode you'll learn the exact three-pillar s...

Your audience doesn't care about you, and that's exactly why your content isn't converting. In this wakeup-call episode, Emma breaks down the counterintuitive truth behind why so many brands struggle to turn followers into buyers. You'll learn why posting about your products, process, or passion won't move the needle until you make one critical mindset shift: turning your content from brand-center...

If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audi...

The marketing world didn't just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You'll hear why short-form video still...

What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think....

AI is no longer the future of marketing, it's the present. In this month's Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart's groundbreaking partnership with OpenAI to Netflix's bold move into podcasting, November's updates reveal how fast social platforms and consumer behavior are evolving, and what it means for yo...

If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of...

When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn't just a shopping season, it's decision season for your dream clients. As consumers look ahead to the new year, they're not just buying quick fixes; they're investing in lasting support and strategic growth. That's where your services come in. Emma breaks down how...

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven emai...

Q4 strategy doesn't have to mean endless discounts. It's time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you'll discover how to turn...

What if your best marketing efforts are happening when you're not even online? In this episode, Emma reveals how "shadow marketing" – the unseen interactions shaping your audience's perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for opti...