Stop Scrolling, Start Scaling® Podcast

Most people don't realize it, but the true voice of your brand on social media often isn't you—it's your Community Coordinator. In this episode of Stop Scrolling, Start Scaling, host Emma Tessler sits down with three powerhouse women from the Ninety Five Media team—Annie, Valeria, and Laylah—to reveal the hidden role of community management and why it's the secret weapon for scaling online. These...

If you're struggling to create enough content for your social media, there's a solution that can make content creation feel easy and even fun (yes, actually fun!). In this episode, Emma breaks down the transformative process of Quarterly Content Shoots, a service included in all Ninety Five Media social media management packages. Emma explains how clients can produce three months' worth of content...

Are your posts getting likes but no real engagement? You're not alone, and it's not random. In this episode, Emma dives into the psychology behind audience interaction, showing you why people comment, DM, or engage with your content, and how to make them do it more often. Engagement isn't just about numbers; it's about connection, belonging, and making your audience feel seen. Emma breaks down the...

Did your engagement slow down this summer? You're not alone. Many brands see a seasonal dip in interactions, but September is the perfect time to reset, reconnect, and reignite momentum. In this episode, Emma shares three simple yet powerful strategies to help you re-engage your audience and head into Q4 with confidence. Emma explains why summer engagement naturally dips and why pulling back on yo...

Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to...

What if the growth strategies you've been focusing on aren't the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, run...

Most businesses are overlooking one of the biggest growth opportunities online, and it's not Instagram or TikTok. It's Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strate...

Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You'll learn how t...

Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Me...

Your follower count has flatlined. No need to panic! Just return to good strategy. In this episode, Emma unpacks exactly why your social media growth may have stalled and what to do to get it moving again. From saturated industries to inconsistent posting and even unknowingly buying bot followers, Emma breaks down the common reasons growth slows and the three most overlooked levers you can start u...

Feeling stuck on what to send your email list each week? You're sitting on a goldmine of content: your social media posts. In this episode, Emma breaks down how to repurpose your top-performing social content into value-packed weekly emails that convert. Forget starting from scratch or reinventing the wheel. This is about working smarter, not harder. Emma walks you through a simple 3-step workflow...

Hiring help shouldn't slow you down, especially when it comes to your marketing. In this episode, Emma pulls back the curtain on the true differences between hiring a freelancer, bringing on an in-house marketer, or partnering with a full-service agency like Ninety Five Media. Drawing from her own experience hiring employees and managing a successful agency, Emma explores what it really costs - fi...

200 episodes isn't just a number. It's a milestone that only a tiny fraction of podcasts ever reach. In this special episode, Emma reflects on how Stop Scrolling, Start Scaling grew from a single idea into a powerful engine for visibility, connection, and conversion. From day one, this show has been about giving you more value than we could ever fit into an Instagram caption, and over time, it's b...

Sounding "salesy" can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they're being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you've ever worried about soundi...

Have you Googled your brand lately? Your Instagram account could be climbing in the search rankings, and we're here to tell you why. In this jam-packed monthly marketing update, Emma breaks down six major platform changes that could have a serious impact on your visibility and content strategy. First up: Instagram's decision to expand Google indexing for public posts, which could make your content...

So, your content is performing well. Amazing! But is it converting? In this episode, Emma digs into the most common disconnects between your social media content and actual sales. If your posts are gaining traction but you're not seeing that reflected in your bottom line, the problem isn't your work ethic. It's your strategy. Emma walks through a handy audit framework to help diagnose where your c...

When your social media strategy is dialed in, opportunities like national press can come to you. In this case study episode, Emma walks you through how one of Ninety Five Media's longtime clients turned a single, strategically written Instagram post into a Homes & Gardens feature — without a PR agency. Emma breaks down the common conundrum of whether to invest in PR or social media and explains wh...

We've all had those "what do I even say anymore?" moments, and today, we're tackling them head-on. In this episode, Emma dives into one of the most common struggles content creators face: feeling like you've said it all. Whether you're managing a brand account or running a personal platform, the pressure to constantly generate new ideas can be overwhelming. Emma breaks down why content ruts are no...

If your Instagram game is strong but your conversions are weak, we could have the fix. In today's episode, Emma unpacks one of the most overlooked (and highest-leverage) growth strategies for businesses: connecting your social media content to a strategic email funnel. While social media is essential for visibility and building trust, it's email marketing that truly drives conversions, and Emma is...

If social media is starting to feel more like a chore than a strategy, this episode is your reset button. Emma dives deep into a common and growing struggle among founders: content creation burnout. From emotional fatigue to detachment from your audience, Emma explains that these symptoms are not personal failures, they're signs of broken systems. She challenges the myth that consistency means sho...

Community engagement isn't just a nice-to-have. It's the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you've been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma share...

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she's seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She's lived this transition firsthand...

This month's social media updates are a must-know, especially if you're serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn's bold video ad rollout, July 2025 is packed with strategic shifts you can't afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what's worth your attention an...

ROI isn't just about money in the bank. It's about the brand you're building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one...

If you don't know where your sales are coming from, your marketing isn't working as well as it could be. In this episode, Emma breaks down why tracking ROI isn't just a "nice to have," it's a non-negotiable for making smart, profitable marketing decisions. Whether you're investing in paid ads, content creation, or organic strategy, you need to know exactly what's driving conversions and where your...