Stop Scrolling, Start Scaling® Podcast

Entrepreneurs who manage their own social media marketing often tell us how burnt out they are from constant content creation. If you've ever felt this way too, you're likely scraping the bottom of the content barrel to find new ways to populate your feed week after week. Maybe you're even getting good engagement on the content you're putting out, but struggle to translate that into paying custome...

You're creating content every week, you have the process down, but when you check the analytics, you're not seeing the growth or leads you're expecting. With all that time + effort, it's easy to become frustrated when you don't see an immediate (or long-term) ROI.. The good news is, this feeling that your content is not converting is incredibly common and solvable. With the right tools, you can de...

As a business owner, or a leader in your circle, are you more consumed by the product you're working with or the people? Many leaders wrap themselves in the numbers or service, but when they look around they find themselves withholding support and understanding to individual employee situations.  Empathy, emotional awareness, and plugging into your team will grow your business health, happiness, a...

Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a  more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn't. But content that is enjoyable for a viewer yet ...

The rise of social media has facilitated a level of global connection that was once impossible. Platforms such as Instagram and TikTok have enabled individuals to discover online communities filled with others who share their interests and values. With such vibrant online communities, it is only logical for marketing strategies to shift towards the digital sphere and tap into the power of these pl...

For podcast hosts, the day-to-day production of creating your amazing show can lead to burn out, recycled ideas, and can take the fun out of content creation. To make matters worse, if your audience is stagnant and you're not seeing the benefits you had anticipated, you may be tempted to abandon your podcast altogether.  Our favorite underrated remedy for podcast burnout, creative blocks, and even...

For the modern business world, branding is critical. Every aspect of your website and content can impact whether a potential client stays or goes. It's essential to have an inviting design that looks professional and aligns with your brand's identity. However,  you don't have to wait until you have the budget for a full-time graphic designer. In this podcast episode, we'll explore how entrepreneur...

Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands  are trying to fit square pegs into round holes, attempting to use any piece of content on all  social platforms, whether it's long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing...

For new and scaling entrepreneurs, creating and marketing your offer can come naturally. However, sales are a necessary strategy to scale a business, and as a founder you may find yourself shrinking, full of anxiety, or just out of ideas.  The key is to approach sales in a way that is authentic and honest. By focusing on building relationships and offering solutions to people's problems, rather th...

In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show th...

Being an entrepreneur can feel like a dream when you're finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances. In to...

Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product.  In today's episode, we are joined by coveted international speaker, certified visibility coach, author, and expert conten...

In today's episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs.  After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in...

In today's episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community. Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business...

In today's episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to "get to the top" without sacrificing her dreams of seeing the world.    Taking the leap, Hollie saved...

In today's episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneu...

In today's episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.    She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in ma...

Ready to take your brand to the next level in 2023? We're breaking down the five marketing phases and what you should be investing in at each level. In this episode, we discuss: [3:20] The five marketing phases of business  [4:27] Phase #1: Beginning Phase  [8:03] Phase #2: Building Phase  [10:12] Phase #3: Growing Phase [13:37] Phase #4: Scaling Phase  [16:08] Phase #5: Established Phase    Resou...

Today is our first solo episode of the season and we're diving into 10 lessons that I have learned in my past two years of full time entrepreneurship.  So grab a cup of coffee and let's dig in!  In this episode, we discuss: [6:20] Lesson #1: You don't need to have it all figured out [8:26] Lesson #2: You cannot do it alone [11:42] Lesson #3: Don't invest just because everyone says you should [14:0...

In today's episode, we are joined by Stephanie Inghram.   Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo. She took the frustrations of doing everything hersel...

In today's episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinkin...

In today's episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience.  Tune in as we dive into al...

In today's episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. S...

In today's episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to busines...

Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was...