Stop Scrolling, Start Scaling® Podcast

Social media marketing is a great way to promote your products or services, but it's not the only way. The truth is, social media isn't always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it's absolutely vital to have a presence here. But you can't forget about other marketing avenues as well.  There are many ways to increa...

One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today's episode, I'm breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results. In this episode, you'll learn about the two major ty...

In previous episodes of this podcast, you have heard me talk all about social media marketing. Today, however, I'm turning the tables and we're talking about all things email marketing. Because while email marketing is different, it's more connected than you may think to your social media marketing. At the end of the day, the audience you're building on social media is on borrowed land - and your...

In today's episode, I am joined by my incredibly talented Team 95 members Marion and Sarah.  In this team conversation episode, we're diving into all things inclusive selling. It's one thing to strategically position your offers on social, but that's not enough in today's world. Inclusivity, diversity, and representation matter more than you may think they do in your content. During this episode,...

Today we are covering everything you need to know about Instagram Reels! Last episode we talked about TikTok and how to leverage video content there to grow your brand, but this episode focuses entirely on why you shouldn't be sleeping on Instagram Reels.  During the episode, I share why Instagram Reels are not only important to building your brand on social media, but the factors you should also...

Today we are covering a topic that we actually haven't touched on yet, which is TikTok. This is a platform that has really changed the landscape of digital content and how we consume both video and photo content over the past two years since it rose to popularity. During the episode, I share the reasons why you need to be on TikTok. I talk about the impact it has had on the online space, whether b...

In today's episode, I'm discussing the difference between vanity metrics versus conversion metrics and which ones you should be focusing on. This is an incredibly important point that many business owners and marketers don't talk about enough. You'll learn why the numbers you're focused on Instagram (followers and likes) don't equate to the number of sales you can make. Then we'll cover the differ...

On today's episode I am joined by our team members Paris and Carley! They are both Account Managers on our team and absolutely amazing at what they do. You are going to love hearing their insight into what works and what doesn't when it comes to strategic content creation. During the episode, we discuss their approach to content creation as skilled Account Managers, what metrics we like to look at...

Today's topic is truly one of the most requested and confusing aspects of digital marketing. It's something that comes up so frequently in our DMs + comments, and honestly, with every client we work with!  I know a lot of us struggle with how to successfully batch create content in order to save HOURS each week. So today, we're going to cover how to do just that!  During the episode, I share how t...

If you are in the position where you're on the fence about outsourcing, or you know that you want to but you're struggling to find the right person, this episode is for you! During the episode, I share how to get started with outsourcing your digital marketing. I talk about why you can't (nor should you) do it all, the different types of personas who need to outsource their tasks and why finding y...

Whether you are someone who is looking to hire a social media manager, you're a social media manager yourself or maybe you're interested in DIY-ing it, today's episode is literally pulling  back the curtain on exactly how we do what we do as a social media management agency. During this episode, I share why the key to success is developing proper frameworks and processes, my agency's method when i...

Welcome to the Stop Scrolling Start Scaling Podcast. I'm your host, Emma, the founder and CEO of Ninety Five Media. I am on a mission to show you that social media marketing can be fun, rather than frustrating, and that you aren't alone in figuring out this crazy world of social media algorithms. In the first episode, I share what to expect when it comes to the podcast, who Ninety Five Media reall...