Stop Scrolling, Start Scaling® Podcast

In this episode, Emma guides you through the crucial steps of crafting a successful 2024 marketing strategy. Aligning your goals with an evolving marketing strategy is important as you enter any new phase of business, especially a new calendar year. Emma shares the importance of goal-setting as the foundation of your marketing strategy and speaks to the intricacies of creating tailored approaches...

Podcasts have become a powerful platform for creators to share their thoughts, insights, and stories with a global audience. Beyond the joy of creating content, the viable avenue of monetization is a huge attraction for podcasters across the board.  In this episode, Emma welcomes Veronika and Kassi who make up Team 95's Podcast department. Veronika and Kassi share unique and effective methods to m...

In this episode Emma reflects on her journey of leaving her dream corporate job in New York City to pursue full-time entrepreneurship with Ninety Five Media.  As she celebrates three years since making that pivotal decision, Emma shares what she has learned along the way. In this episode, you will learn three key lessons and an essential bonus tip that can offer valuable guidance to aspiring entre...

In this episode, Emma speaks with Dakota DiSanto, owner of the Social Media Manager and host of the Social Media Manager Podcast.  Dakota shares her journey from working with fashion icon Nicole Miller to becoming the social media force behind the Kardashians. Emma and Dakota speak about the importance of taking a holistic approach to brand marketing, which is larger than social media alone. They...

In this episode, Emma offers a comprehensive overview of 2023 Marketing trends. Covering three main categories — overarching trends, content shifts, and the dynamics of social media apps — Emma delves into the shifts in consumer behavior, where social media has surpassed search engines as the primary source of information. She also highlights the ongoing impact of TikTok on e-commerce and the impo...

In this episode, Emma welcomes Ninety Five Media's Social Media Team – Paris, Carley, and Hayden – as they discuss successful social media marketing strategies they've recently implemented for our clients. From understanding your audience's preferences and needs to delving into the depths of analytics and harnessing the power of storytelling and relatability, this episode covers crucial aspects of...

In this episode, Emma explores the ongoing debate between DIY and DFY (done-for-you) in the realm of digital marketing. She explores how DIY-ing your marketing at the beginning stages of a business can be cost effective and educational at this stage. However, for businesses looking to scale rapidly or struggling with complex marketing tasks, it is beneficial to explore outsourcing your marketing i...

In this episode, PR Maven Lauren Cockerell joins Emma to explore the interconnected nature of PR and marketing. Lauren's personal journey into entrepreneurship, driven by unexpected circumstances, sets the stage for a deep dive into the importance of relationship-building and reputation management in the business realm. She shares valuable experiences and lessons regarding team-building, highlight...

In this episode, Emma shares six strategies to help brands like yours maximize their marketing efforts during the busy Black Friday and Cyber Monday promotional season. Select and test a few of these strategies to optimize your marketing campaigns and achieve better results during this critical sales period. This season of the year offers a lot of opportunities for sales - it's all about understan...

In this episode, Emma shares five invaluable lessons on building a successful team, relevant to business owners, freelancers, or anyone looking to expand their workforce. She emphasizes the importance of establishing clear processes before hiring, focusing on the process rather than the person when addressing problems, and offering constructive feedback to enhance team performance. She challenges...

In this episode, we dive headfirst into the topic of entrepreneurship, with Katy Sensenig Schilthuis who began her journey of building brands in 2016. Katy shares her inspiring journey of highs and lows while pursuing her goals through several business ventures over the years. Prepare to take notes as we unravel the secrets Katy found along the way that led her to success, and her valuable insight...

In the fast-paced world of digital marketing, social media platforms have emerged as powerful tools for businesses to connect with their target audience. In this episode, Emma shares valuable insights on how to leverage social media marketing to 3x your lead pool. With her expertise, she outlines a comprehensive strategy that covers Instagram, LinkedIn, and Pinterest, three platforms that can sign...

In the 50th episode of Stop Scrolling, Start Scaling, Emma celebrates this significant milestone while delving into the intriguing parallels between podcasting and entrepreneurship. She also provides a glimpse into Ninety Five Media's expansion into the podcasting department and discusses the challenges of fostering company culture within a fully remote team. The conversation is centered around th...

In this episode of Stop Scrolling, Start Scaling, Emma emphasizes the importance of thinking long-term when it comes to digital marketing. While many businesses focus on short-term strategies, it is crucial to plan for the next year, two years, or even three years in order to ensure long-term success. In this episode, she discusses the need to set up systems that will support the growth and longev...

In this episode of the Stop Scrolling, Start Scaling Podcast, Emma welcomes guest Hera Zee to the show. Hera is a sales and marketing strategist for online entrepreneurs who want to structure their business for profit, sustainability + growth; minus the hype + fluff we've ALL seen on social media + grown tired of! Emma and Hera dive into the topic of AI, discussing its presence in everyday life, i...

In this episode, Emma discusses the do's and don'ts of planning a content shoot for social media and marketing assets. With the growing demand for more content, it's crucial to have enough content, AND the right kind of content. Emma shares Ninety Five Media's specific systems and tips for successful content shoot days, applicable to social media managers, founders, content creators, and influence...

In this episode, we dive deep into the topic of influencer marketing and how it can impact your business. With the ever-changing landscape of influencers and content consumption, it's important for brands to adapt and collaborate with influencers who are aware of these shifts. We discuss the importance of staying up-to-date and working with influencers who are aligned with your brand's goals. If y...

In this episode of Stop Scrolling, Start Scaling, Emma joins sales expert Meghan Lamle. Meghan shares her journey in the online space, from starting as a social media manager to transitioning into coaching. They discuss the shifts that have occurred in the online business and sales world over the past few years. Meghan's unique approach combines sales, psychology, and behavioral economics to help...

In this episode of Stop Scrolling, Start Scaling, Emma addresses the fear of being unoriginal in content creation and offers reassurance that this is a common concern. She highlights the importance of believing in the content you create and being authentic in your approach. She reminds listeners that no one can create content the way you do, even if you draw inspiration from others. The episode co...

In this episode, Emma celebrates the one-year anniversary of The Stop Scrolling, Start Scaling Podcast and reflects on her journey of podcasting! Emma shares lessons learned along the way and discusses the unexpected aspects of starting a podcast as a passion project. She also emphasizes the impact that podcasts had on her own entrepreneurial journey and encourages listeners who are considering st...

In this episode, Elizabeth Ruth, the owner and head writer of ER Marketing Services, joins Emma to discuss the importance of blogging in today's marketing landscape. Despite some businesses feeling that blogging is outdated, Elizabeth and Emma agree that it is still a valuable tool for increasing online brand presence and driving new revenue. They highlight the benefits of blogging, emphasizing it...

In this episode, Emma discusses the challenges of coming up with content ideas to market your business. She shares her top four places to find a month's worth of content ideas in just one day, making it easier for brands to create powerful posts that will increase sales. Emma emphasizes the importance of simplifying the content ideation process and provides insights from her experience at Ninety F...

If you run a business and engage with your customers on social media, you will inevitably run into negative feedback. What do you do when you get negative comments?  Whether the customer is politely stating discontent or making rude and nasty comments, it's incumbent on you as the representative of your company to address them. If you don't, there could be consequences.  But instead of dreading ne...

No matter how compelling your content may be, your marketing strategy will not succeed if you don't have a strong brand to tie it all together for your audience.  Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won't know who you are, what you do, and why they should pay attention. In today's episode...

Like it or not, the future will be filled with AI. It's a subject full of speculation, and that provokes all different kinds of opinions and reactions from the public, and industries impacted by the growing prevalence of AI. Digital Marketing will surely be impacted by AI's growth and integration into society at large. While some of you may have fear surrounding the topic of AI, today we're diving...