Stop Scrolling, Start Scaling® Podcast

In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you've ever thought that your industry "just doesn't work" on social media, this episode will change your mind! We'll show you how to shift your strategy and make...

In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn't be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety...

In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company's marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outli...

In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand messa...

In this episode, Emma is joined by the powerhouse social media team at Ninety Five Media – Paris, Carley, Mekenna, Ashley, and Ali – to share their expertise on a topic every business owner should be thinking about: how to become a thought leader on social media. Together, they deliver hard-earned wisdom on how to stand out in a crowded industry, engage your audience authentically, and solidify yo...

In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: "Does social media marketing make email marketing irrelevant?" Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability...

In this episode, Emma is bringing you the need-to-know social media platform developments for October 2024. Listen in as she explains a new TikTok AI feature that makes it easier to produce videos at scale, Meta's new ad features that will help brands like yours attract seasonal shoppers, and how Instagram is urging businesses to prioritize private conversations for better customer interaction. As...

In this episode of The Social Bite mini-series, Emma explores the often overlooked impact of micro influencers in social media marketing. Contrary to the long-held belief that only big-name influencers drive sales, Emma reveals how smaller influencers with under 20,000 followers can offer more trust and deeper engagement with their audiences, and drive more aligned sales for the brands they work w...

This episode is Part 2 of our series on marketing strategies to help you make the most of Q4, entirely focused on service providers! While Q4 may seem more suited to product brands, service-based businesses have a unique opportunity right now to provide value, stay top-of-mind, and secure long-term clients. In this episode, Emma highlights five key strategies for service providers; from offering v...

In this episode of The Social Bite mini-series, Emma shares 3 time-saving marketing tools we use and love at Ninety Five Media that will help you streamline your social media marketing process and maximize your productivity. Emma outlines the benefits of each tool and shares how they can be used to not only make your marketing more efficient, but scale your business as well. From automating Instag...

In this episode, we kick off a 2-part series on marketing strategies for the most crucial sales season of the year: Q4. Emma walks you through five key marketing strategies to get your product brand in front of new audiences this year; including leveraging social media promotions and using user-generated content to showcase your product in real-life scenarios. Whether you're looking to hit year-en...

In this episode of The Social Bite mini-series, Emma reveals the most crucial, but often overlooked, element of your Instagram bio: the link. She explains how simplifying your bio by limiting the number of links you include can significantly enhance user experience and boost conversions. Emma provides actionable advice on how to audit and optimize your Instagram bio, helping you effectively guide...

In this episode of the Stop Scrolling, Start Scaling podcast, Emma sits down with Kira LaForgia, founder of Paradigm; a company revolutionizing HR for modern small businesses. As entrepreneurs, it can be difficult to know how to approach HR on our small teams. Can we handle the responsibilities ourselves? What does that look like? And when is it time to hire support? With years of experience manag...

If you've been posting content consistently but still find yourself hearing crickets, this episode is a must-listen. In this episode of The Social Bite, Emma outlines a few key strategies that can transform your social media efforts from passive posting to active lead generation. You'll learn why simply posting isn't enough to drive leads, and how direct engagement, particularly through DMs, can u...

On today's episode, Emma is bringing you the latest can't-miss developments from across the social media marketing world. She'll explain how to leverage Instagram's new, expanded carousel posts, and share her thoughts about TikTok's new cover thumbnails and group chat feature. Emma also dives into how to use Meta's innovative ad updates to boost your business's visibility. As always, she breaks do...

In this episode of our "Social Bite" miniseries, Emma explores an aspect of business  that most of us hate to talk about, but all of us experience on our entrepreneurial journeys: rejection. Emma discusses why rejection is an inevitable part of business ownership, and the critical role it plays in your long-term success. She explores the concept that "disruption follows intention," and explains ho...

In this episode, Emma delves into the importance of investing in yourself as a business leader and founder. Acknowledging the hesitancy around making investments when ROI is uncertain, Emma explains why investing in personal growth is essential for scaling your business. She shares her own strategies and experiences, from attending conferences to joining masterminds, and offers actionable advice f...

In this episode of Stop Scrolling Start Scaling's mini-series The Social Bite, Emma delves into a common question: should you be podcasting? Drawing from her personal experiences and insights, Emma outlines what it takes to be a successful podcaster. If you've been told you talk too much or love to chat, podcasting might just be your calling. Emma also addresses the benefits of podcasting, from im...

In this milestone 100th episode of the Stop Scrolling, Start Scaling podcast, Emma celebrates the journey of reaching 100 episodes and reflects on the pivotal lessons learned along the way. From content strategy to production processes, Emma dives into the key elements that have contributed to the podcast's success and offers valuable insights for aspiring podcasters and content creators. Tune in...

In this episode, Emma sits down with Taryn Rachelle, Community and Partnerships Leader at Dubsado, to discuss how Dubsado's powerful features can elevate your client experience and streamline your business processes. Taryn shares her insights on underutilized features like white labeling links and multi-branding, and how they can create a seamless and professional experience for your clients. She...

In this episode, Emma delves into a quote that reshaped her understanding of the sales process. She recounts her experience at the Salesgirl Summit, emphasizing how the phrase "your election day should be your selection day" can transform the way we approach sales calls. Emma explains the importance of aligning prospects with your messaging before they even step into a sales call, ensuring that de...

In this episode, Emma delves into the concept of failure in the realm of marketing and social media. If you're currently marketing your brand online, you've experienced a failed campaign, post, story, etc, that may have made you feel down. Although failure might be perceived negatively, Emma reframes it as a source of invaluable data and growth. She offers practical insights on interpreting social...

In this episode of The Social Bite, Emma explores the intriguing concept of "transferring the belief" and its significance in both team dynamics and customer relationships. She delves into how creating a solid identity based on core values can attract the right people and repel the wrong ones. Drawing on her own experiences and insights from various sources, Emma offers practical advice on how to...

In this episode, Emma shares the top marketing updates for August 2024 that you need to know about. From Instagram's new multi-track music feature for reels, to TikTok's eventbrite integration, Pinterest's improved board sharing, and the expansion of Instagram's notes feature, Emma covers it all. She breaks down each update, shares her insights on how they could impact creators and brands, and off...

Welcome to the first episode of The Social Bite: Stop Scrolling, Start Scaling's newest miniseries! The Social Bite is a bite-sized weekly episode that will break down best practices, breaking marketing news, and industry insights in real time! On this debut episode, Emma discusses the podcast's recent growth and the strategic changes made to boost listener engagement. From no longer taking breaks...