Stop Scrolling, Start Scaling® Podcast

In this episode, Emma and Ariana Rodriguez, founder of AR + Company, dive deep into the importance of involving your team in planning and decision-making to enhance investment and passion in the outcome. They explore the manifold benefits of engaging teams in the company's vision, leveraging technology, and simplifying processes—especially when onboarding new hires. Ariana shares her expertise on...

In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Wh...

In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your In...

In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to  dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you've been looking for new ways t...

In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTo...

In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cov...

In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new featu...

In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming f...

In this episode, Emma dives into Ninety Five Media's favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting...

It's no secret that post-2020, conventional methods of marketing are not cutting it. Your brand's narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience! In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business str...

In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting...

In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey...

With businesses striving to scale and innovate, having a well-functioning team is often the key to success. But what are the secrets to building such teams? How can entrepreneurs navigate the complexities of team building and ensure that their efforts lead to tangible results? In this episode, Selena Johnson, a seasoned team operations strategist and speaker, shares her invaluable insights into te...

In this episode, Emma explores the often underestimated world of email marketing. She advocates for contacting your email list frequently, as your email list is the only list that you own; contrasting it from the following you build on social media which can disappear overnight. Throughout this episode, she emphasizes the importance of understanding key metrics, shares real-world case studies show...

In this episode, Emma presents a case study on a Ninety Five Media client's TikTok account. Through deep analysis and strategic implementation, Ninety Five Media breathed new life into a dormant TikTok profile, leveraging market white space, audience insights, and consistent content creation. By adapting content to align with audience interests beyond the client's industry, engagement surged, prop...

In this episode, Emma introduces a fresh format, diving into marketing updates and pop culture for March 2024. Emma highlights Instagram's testing of carousels as reels and Meta's global expansion of the creator marketplace. She notes LinkedIn's emerging potential for business-to-consumer interactions. Transitioning to pop culture, Emma discusses memorable Super Bowl moments with Travis and Taylor...

In this episode, Emma provides a comprehensive overview of how Ninety Five Media maximizes the project management platform, ClickUp. Emma shares the multifaceted applications of ClickUp within the Agency's internal operations, ranging from content calendar management to streamlined intake processes. With a keen focus on operational efficiency and strategic leadership, Emma showcases ClickUp's tran...

In this episode, Emma shares how she pulled off a game-changing Team Retreat. She shares the ups and downs of planning, from dreaming up the idea of a Retreat to tackling logistical complications. Emma reveals her planning process, from choosing the perfect location of Denver, Colorado, to going all-in on a memorable team photoshoot. Her use of digital tools like ClickUp kept everything on track,...

In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation...

In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in o...

In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favora...

In this episode,  Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams....

In this episode,  Emma shares her list of must-read books for personal and professional development in 2024. From redefining retirement strategies in "Quit Like a Millionaire" to discovering the power of purpose-driven leadership in "Start with Why," Emma shares titles such as "Glossy," providing a behind-the-scenes look at Glossier's rise and marketing innovations. This episode serves as a compre...

In this episode, we are joined by Amanda Smith, the CEO of Dallas Girl Gang. Formally a teacher, Amanda unintentionally founded a global community for women connecting in business, career, and life. Amanda shares the significance of community in her life and as a business model, emphasizing authentic connections. This episode touches on in-person events, 2024 event trends, and securing brand partn...

In this episode Emma guides you through goal setting for 2024. She emphasizes the importance of reflection, refining service offerings, financial analysis of services, and the critical role of team dynamics in goal-setting. This episode provides a comprehensive roadmap for businesses, offering actionable insights to navigate the complexities of goal-setting, client engagement, service optimization...