Codebreak
Stay Hungry - Marketing Podcast
Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
Where to listen?
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Episodes
Mindset: Stay Energised with Sasha Buy from The Coaching Club 28.02.2022 34:15
In this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. Sasha helps busy and burnt-out women to become the BEST version of themselves. She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted a...
Marketing: How To Sell With Solution-Based Selling 21.02.2022 40:31
In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so. Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your co...
Marketing: Simple Ways to Improve Your Lead Quality 14.02.2022 25:19
In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers. The 3 simple techniques they share can be used by any type of entrepreneur. KEY TAKEAWAYS Keep collecting leads. Your pipeline or funnel needs to always be full. You neve...
Growth: Scaling Your Business with The Disruptive Entrepreneur, Rob Moore 07.02.2022 31:36
In this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes. Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How h...
Mindset: High Performance with The Coaches' Coach, Joe Parish 31.01.2022 43:46
In this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best. Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your appr...
Marketing: The Most Common Mistakes in Marketing 24.01.2022 26:03
In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly. They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective. KEY TAKEAWAYS Consumers respond to visuals, so invest in professional photos, images, and videos. Even with access to great...
Marketing: Top Tips for Lead Generation 17.01.2022 33:10
In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers. They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campa...
Marketing: The Power of The Podcast with Paige Ratterman 10.01.2022 29:38
In this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately. They discuss how podc...
Mindset: Health and Mindset for Business Owners with Ali Maclean 03.01.2022 27:07
In this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor. Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importanc...
Marketing: Building a Personal Brand with 'Shropshire Lad' Adam Purnell 27.12.2021 45:20
In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is? Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing. Adam is a self-taught cook and got his enthusiasm for...
Mindset: Wellness in the Workplace with Louise Morgan 20.12.2021 35:35
In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access. Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset...
Mindset: The Mindset for Success with Alex McCarthy 13.12.2021 36:04
In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner. Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how t...
Marketing: Visual Mastery for Coaches and Consultants with Graham Hurst 06.12.2021 32:56
In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way. Graham and Joel share numerous tips that any busine...
Get Wild with Erin Baute 29.11.2021 26:35
In this episode, Joel sits down to talk to Erin Baute who has been working in leadership development and behaviour change for almost two decades. She explains how she uses the Enneagram Test which enables her to quickly uncover a strategy that works for each person. An approach that makes the positive changes they achieve stick and become permanent ones. Erin and Joel discuss why being honest abou...
Facebook Ads Aren't Dead with Neil 'Shoney' Maclean 22.11.2021 45:43
In this episode, Joel sits down with Neil 'Shoney' Maclean who is one of the world’s leading Facebook Ad experts. Someone who runs ads every day. He explains why, when done right, Facebook Ads are a highly cost-effective way to generate profit. Neil personally uses a range of ad networks and shares several in-depth examples of the success he has had. While doing this he points out the mo...
The Modern Salesperson with Charlie Locke 15.11.2021 33:44
In this episode, Joel speaks to Charlie Locke, the co-founder of SDR Nation, a community that is built for entry-level sales reps. Using their network, exclusive events, and unique partnerships they help SDR´s to nail their job and get promoted. He and Joel discuss how to learn about your customers so that you know what they need you to provide them with, which is a sure-fired way to sell more....
Taking a Local Brand to a National Brand with Paul Cammack of Alfies´Coffee 08.11.2021 51:16
In this episode, Joel sits down to chat with Paul Cammack the director of Alfie´s Coffee Company. He talks about how he reached the point where people were requesting that his coffee van come to their area. As well as how lockdown suddenly slowed his growth, which pushed him to go online earlier than planned and resulted in him creating new product lines. To start selling his award-winning freshl...
Productivity with Nigel Creaser 01.11.2021 36:22
In this episode, Joel once again sits down with Nigel Creaser who is project manager, consultant, and the author of several books on the subject. This time, they talk about the productivity hacks Nigel uses to get things done. He shares some methods anyone can use to become more productive. Strategies that can be used to enable you to achieve more in both your work and personal life. KEY TAKEAWA...
Introducing Hattie - PA to Andy & Joel 24.10.2021 31:28
In this episode, Joel, and Andy introduce you to Hattie, their PA. They briefly discuss how to work out what you want from a PA and hire the right one. Then Hattie takes the reins to conduct her first podcast by interviewing Joel. He explains how a small business can use Instagram to go beyond just getting likes. Ways to motivate followers to take action and buy. They also talk about how to narr...
Nurturing Your Leads 17.10.2021 29:14
In this episode, Joel, and Andy talk about why only about 1% of people who visit a website or are exposed to another form of marketing immediately buy what is on offer. They also share several strategies and real-world examples that you can use to capture those leads, nurture them, and turn more of them into actual buyers. KEY TAKEAWAYS Leads do not start out as good leads. Most only become go...
Marketing For Lazy People 10.10.2021 31:05
In this episode, Joel, and Andy talk about making your marketing more effective. In particular, how to make it super easy for people to take action and buy from you. They discuss how to gain a bigger share of the market simply by taking the friction out of your sales process. KEY TAKEAWAYS If the thing that you want a potential buyer to do involves a bit of effort most people won´t bother and...
Be Willing to Fail! 04.10.2021 29:10
In this episode, Joel, and Andy talk about willingness to fail and the importance of this to You and your Business VALUABLE RESOURCES Stay Hungry podcast series Stay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your F...
Podcast to Raise Your Profile with Stephen Rowan 26.09.2021 42:59
In this episode, Stephen Rowan from The Stephen Rowan Podcast Show joins Joel. They discuss using podcasts to raise your profile and the kind of guests that get you listeners. Stephen has interviewed guests including Jeremy Corbyn and the Compton-based (former gang members) owners of Trap Kitchen. KEY TAKEAWAYS Just ask - you have nothing to lose by asking. Potential guests can only say yes o...
Taking a Brand Massive with Hayley Bromley 19.09.2021 38:10
In this episode, Joel speaks to the co-founder of CBPLUS, Hayley Bromely. She has spent many years working in the alcohol trade. Mainly selling wholesale wine and gin. Today, she and Tim, the other co-founder, are working to create high-quality CBD enhanced products. A process that has led to them uncovering several new markets. Hayley explains the approach they have used to decide which opportuni...
Overcoming Entrepreneurial Anxiety with James Wheeler 12.09.2021 36:42
In this episode, Joel speaks to James Wheeler of The Well Being Hub, which is a non-clinical rehabilitation centre. They help people suffering from all sorts of ailments, neuro disorders and illnesses such as cancer and long CoVid. In this podcast, he and Joel speak about the specific pressures entrepreneurs face and how that affects their mental well-being and inevitably their physical health. Th...
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