Stay Hungry - Marketing Podcast

In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon.   KEY TAKEAWAYS   Even huge firms make marketing mistakes. Including the common ones. Most companies are not persistent enough and do not maintain momentum. Social media advertising costs have soared, so it is now even mor...

DESCRIPTION In this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how t...

In this episode, Joel speaks to The Disruptive Entrepreneur – Rob Moore. He shares how his early life led to his developing an entrepreneurial spirit, drive, and phenomenal work ethic. An approach that means he now owns, co-owns, or manages 1200 properties, has written 18 books and holds 42 public speaking world records. Rob explains how he stays hungry and makes sure those around him do too. They...

In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use.   KEY TAKEAWAYS   You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer re...

In this episode, Joel, and Andy talk about what they wish they had known before setting up a company and starting to work for themselves. Information any type of business owner can benefit from knowing. The tips in this episode will save you a lot of time, money, and stress. KEY TAKEAWAYS   You can't do everything on your own. Hiring a professional usually saves you stress, time and, often, i...

In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a si...

In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything.  What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life.   Mark and Joel also discuss the importance of having a...

In this episode, Joel speaks to Simon Severino the CEO and Founder of Strategy Sprints. A company whose mission is to get business owners to the stage where they can take long uninterrupted vacations. Whilst being confident that their company will run smoothly without them there. The Strategy Sprints Growth Framework makes this possible.   Simon and Joel discuss 3 CEO habits that will make your co...

Mike Brevik, the owner, CEO and Chief Barketing Officer of Cyberdogz is today´s podcast guest. He talks about his long and varied marketing career. During which, he has worked with new, emerging brands. Including Nike, Under Armour, Harley Davidson and many more. Learning lots of important lessons along the way, some of which he shares in the podcast.   They discuss the differences between working...

In this episode, Joel, and Andy dive in and talk about the PAS framework. Using examples from famous successful ad campaigns, and 90s wrestling they explain what it is, why it is so important, and how you stay way ahead of your competitors when you use it.   KEY TAKEAWAYS   PAS stands for – Problem, Agitate, Solve. How this applies to marketing is explained in the podcast. Reminding consumers of a...

In this episode, Joel, and Andy explain how to turn something you love and know a lot about into a paperback. As you will see, you can turn anything you are passionate about into a book that will sell well. Allowing you to make money out of something you really enjoy, while helping people.   You will be pleasantly surprised by just how easy it is to do this using the approach that Joel and Andy ta...

In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade.   They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today.   KEY TAKEAWAYS   Ogilvy really was the Master of...

Sometimes all it takes is a shift in perspective to give yourself the energy to keep driving forward and pushing your business. Joel and Andy discuss.   KEY TAKEAWAYS   Thinking about your self-talk, how you view things, and changing the narrative in your head is important. Your routine, the books you read, who you hang out with, and what you listen to all have an impact on your thought patterns....

If you’re not in the right mindset, your business, your performance, your relationships, everything will suffer. Mindset matters. Joel and Andy discuss.   KEY TAKEAWAYS   Your environment and who you hang around with matters. It affects your mindset. In business, you need mental resilience. Network with people who intimidate you a little and are more successful than you. That pushes you to succeed...

Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss.    In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to...

Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://f...

On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's...

In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagr...

Joel welcomes marketing assistant, Bee, to the Codebreak Crew and shares some exciting news about Codebreak’s bestselling book, ‘Stay Hungry’. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joel...

On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://fac...

Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebr...

Joel and Andy talk about the importance of testing and measuring in marketing and of those businesses that are so afraid to fail, that they just freeze. Learn how to nurture a success culture in your marketing. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.co...

This week, Andy and Joel discuss what 'making an impact' in business really means, what this means for your marketing, and how you as a business owner can make a positive impact in your industry. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joe...

In this week's episode of the Stay Hungry podcast, Joel takes questions from the listeners in a special marketing question and answers episode. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.co...

Joel and Fergus chat about why consistency is so important in marketing. You know those brands that chop and change their campaigns all the time? Don't be like that! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Faceboo...