Stay Hungry - Marketing Podcast

From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation.  But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone?  In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his jo...

In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your ow...

What happens when the high of a lifetime trip slams headfirst into a business nightmare? Fresh from a dream holiday in Borneo, Joel returned not to a victory lap, but to a triple-threat gut punch: a surprise solicitor's letter demanding a huge sum, a client chargeback, and a team member's resignation. It was enough to make anyone want to pack it all in. But what if these soul-crushing ob...

It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward? In this practical, numbers-driven episode of the Stay Hungry Podcast, Joel and Martha tackle the single biggest hurdle for growing businesses: kno...

If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their mission. And when that happens, progress stalls. Culture fades. Clients leave. They explore why a mission is m...

Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to weaponise your marketing and why it’s the difference between stagnation and scaling. If you’re tired of...

In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the business clichés and initially motivate you, but often falter when real problems arise. This episo...

Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness hit. On the morning of his birthday, Joel was too unwell to get out of bed. Hannah had to go without him....

Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough. In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x retu...

That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. Thi...

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.  Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive imm...

Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.    In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up  and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo  to ma...

In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome. Forget the old-school "railroading...

In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.    Joel shares his hands-on experiences, from creating quir...

In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth. Whether you’re scaling a team, running ads, or planning a bucket-list t...

In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard. Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a team) is the key to actually achieving your goals. They explore why leaning into the difficulty, rathe...

In this episode of the Stay Hungry Podcast, Joel and Martha dive into the critical importance of persistence and strategy in business growth. With a backdrop of recent speaking engagements and discussions about marketing, they explore the idea of "keeping the drum banging" - a metaphor for maintaining consistent efforts in lead generation, customer engagement, and brand visibility.  Mart...

In this episode of the Stay Hungry Podcast, Joel sat down with Gary Lane, a business owner and therapist who turned personal struggles into a mission to help others. But his journey wasn’t straightforward. From growing up in an environment where he felt he had to constantly adapt to fit in to building a business in Spain and burning out, Gary’s story is a raw and powerful lesson in resilience, sel...

In this episode of the Stay Hungry Podcast , Joel sat down with Matthew Wigham, an entrepreneur who transformed a £5,000 loft boarding business into a seven-figure powerhouse, but his story didn’t start there. Matthew’s journey is a masterclass in spotting opportunities, taking calculated risks, and scaling a business the right way. From cleaning windows to managing multiple teams, Matthew shares...

In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to challenges, resilience, and success. We explore his journey from military training to extreme adaptive a...

In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype instead of results. Joel breaks down how to spot the frauds, avoid the BS, and find real mentors, coaches, an...

In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results. Through personal experiences and hard-hitting truths...

In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments. From sales events and passive income myths to the realities of scaling...

Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mis...

Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing marketing team operates. In this episode, Josh and Joel pull back the curtain on the fast-paced world of market...