Stay Hungry - Marketing Podcast

In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business. Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and ut...

In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship.   KEY TAKEAWAYS Liam has always wanted to help people, before coaching clients in content he worked with people on their m...

In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process.  They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as h...

In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography.  Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film.  Ryan shares insights into the type of business own...

In this episode, Joel, and Andy talk about why journaling is important and how they have benefited from doing it themselves. They share how it has helped them in their personal and work lives to gain insight into what matters, focus, get more done and de-stress. All things anyone can benefit from too, simply by giving journaling a go.   KEY TAKEAWAYS Journaling might not work for everyone. But it...

In this episode, Joel, and Andy sit down to discuss why the UK government’s advice to businesses to cut back on marketing and use that money to offer customers lower prices is bonkers. To the point where doing that could result in that company going under. They share 5 major problems with that approach. Then, explain what you can do instead.   KEY TAKEAWAYS Marketing is an investment, not simply a...

In this episode, Joel sits down with Ben Knight who is the founder of The Trade Tribe, which simplifies and systemises trading to the point where even an extremely busy entrepreneur can find to do it successfully. Ben explains how he got started in business, going from being 50k in debt to owning his dream home and car.  As well as explaining why and how he founded The Trade Tribe, before sharing...

It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this c...

In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform. They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks.   KEY TAKEAWAYS   Without non-negotiables you are letting e...

In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner.   KEY TAKEAWAYS   You are never going to succeed on your own. You can only do so much. It is no good putting...

In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out.   Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does n...

In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and pu...

In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no?    With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code.   KEY TAKEAWAYS   Regular TikTok users spend an average of 41 minutes a day...

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep...

In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients. They discuss how businesses can still thriv...

In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture.   During the episode, she takes...

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses. He explains why so many firms never break through the $1.2 to $2 million mark an...

This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators.   Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that an...

In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success.   KEY TAKEAWAYS Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business. Once you learn the “stay hungry” philosophy you can app...

In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on.  They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing w...

In this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself o...

Joel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast.    Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love.   Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve th...

Andy and Joel are talking about purpose, mission, and explaining to others what you do.  A good test of this…   Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly. And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers.    KEY TAKEAWAYS   Not bein...

Andy and Joel are talking SEO… There’s no point in having a long-term SEO strategy if all of your goals are short-term. And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do.   SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundament...

In this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-...