Codebreak
Stay Hungry - Marketing Podcast
Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
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Episodes
Marketing - Position Yourself For Success 13.02.2023 51:44
In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales. KEY TAKEAWAYS Regardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed. Marketing success involves p...
Marketing - F*ck Everything Else Until You've Sorted This 13.02.2023 17:12
In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate. He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price. KEY TAKEAWAYS Stop throwi...
Mindset - Where Your Attention Goes, Your Energy Flows 30.01.2023 22:47
In this episode, Andy explains why where your attention goes your energy flows and how you can tap into this fact to achieve your goals. He shares five top tips you can use to focus your attention and energy on the things that make the biggest difference. The things that propel you, your family, and your business forwards. KEY TAKEAWAYS So much can go right or wrong if you do not manage your energ...
Marketing - Ten Top Marketing & Mindset Tips for 2023 23.01.2023 51:58
In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more. KEY TAKEAWAYS The most successful people set themselves long-term g...
Growth - The Power Of No 17.01.2023 55:01
In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail. Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year. KEY TAKEAWAYS Society pro...
Marketing – Go Where The Attention is Underpriced 09.01.2023 36:43
In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective. They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the e...
Marketing - Codebreak - The Leading Choice for Digital Ads 02.01.2023 36:48
In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth. They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid t...
Marketing - The TikTokification of Social Media 26.12.2022 40:01
In this episode, Joel, and Andy sit down to look at why TikTok has gained so much traction and is so effective for marketing. They discuss how to reach people in a world where their attention span is getting shorter, and you have to be increasingly ridiculous to catch people's eye. Including talking through and avoiding the pitfalls. KEY TAKEAWAYS It does not matter that the platforms have ch...
Growth - How To Get More Of The Right Sh*t Done 19.12.2022 1:10:18
A free-flowing conversation with Paul Mort about everything ranging from food to family and other things beginning with 'F'.... Paul shares his experience when it comes to working with men and women on getting more focused, more productive, and clearer on what matters the most to them. We also talk about the fear of putting your name out there and how for every positive there has to be a...
Mindset - Avoiding the Mid-Life Crisis With Nick Feeney 11.12.2022 46:15
In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis. They discuss why so many people experience a crisis when they realis...
Mindset - The Power of Gratitude With Ashlee Livingstone 05.12.2022 37:24
In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams,...
Mindset - Don´t Get Fooled by a Six-Pack 28.11.2022 25:23
In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue....
Growth - Being A Lighthouse 21.11.2022 35:18
In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers. KEY TAKEAWAYS Leaders who take the mountain climber approach struggle and scratch their...
Growth - Avoiding Start-Up Stumbles with Emily Pyke 14.11.2022 26:40
In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities. They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Includin...
Mindset – Rethinking Imposter Syndrome With Dean Leak + Joel Stone 07.11.2022 46:15
In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the b...
Mindset – Go on a Physically Challenging Adventure To Grow as a Person with Scott Colby 29.10.2022 33:16
In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at...
The Importance of Purpose 23.10.2022 43:02
In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too. Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and...
Marketing - Audio in Marketing With Nora Sudduth 16.10.2022 33:55
In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs. KE...
Growth - Having a Performance Mindset with Natalie Potts 09.10.2022 56:08
In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses. She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the t...
Growth - The Steps to Success 02.10.2022 35:29
In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed. They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not...
Mindset - Live Boldly, Authentically and Aligned with your Values 25.09.2022 34:25
In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion. During the podcast, she shares valuable strategies and tips that anyone can use to help them to live...
Growth - Running a Rebellious Business with Cordelia Kate 18.09.2022 32:36
In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore. She and Joel discuss how to start a business that grows fast, becomes profitable and is s...
Growth - Getting Your Business Model Right with Captain Hoff 11.09.2022 25:41
In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space. Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly. KEY TAKEAWAYS Most...
Mindset - Start Your Day Right 04.09.2022 1:03:02
In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you. Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change i...
Marketing – The Rise and Fall of LinkedIn 28.08.2022 23:54
In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better. KEY TAKEAWAYS The LinkedIn algorithm is favouring clickbait and virtue signalling, right now. Pictures of fit people without their tops on or wearing tight shorts also have more reach. It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better us...
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