Stay Hungry - Marketing Podcast

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business. Using examples, they show you how to close the sale via a DM. KEY TAKEAWAYS On th...

For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built. Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to dec...

For this episode, Andy´s special guest is a former paratrooper, world kickboxing champion and the owner of the UK's largest chain of martial arts centres, Lee Matthews. He went From Soldier to Seven Figure Business Owner and now also guides other martial arts business owners. His goal is for their businesses to grow fast, thus ensuring that every member of society can experience the benefits...

In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers. KEY TAKEAWAYS Most businesses collect leads but never talk to them. Unsurprisingly, the maj...

In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer...

In this episode, Joel explains why success is on the other side of discomfort. Sharing why there is no avoiding these periods of discomfort, and how to manage them so that you benefit the most from them rather than becoming overwhelmed. KEY TAKEAWAYS You have to push yourself to do things that make you feel uncomfortable to be successful. It is unavoidable. Periods of success are always followed b...

In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results.   Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Goo...

In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?”  Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van t...

In this episode, Andy sits down with the multiple award-winning, ex-forces, hospitality business coach and restauranteur Calum Richardson. He shares how he got started in the hospitality industry and became a coach. He and Andy discuss recruitment, staff development, retention and why paying under 18s less is a bad idea. Calum also explains why he no longer has business partners, how to use journa...

Today, Andy sits down with Codebreak’s latest Digital Marketing Apprentice, Abbi Evans. In this fast-paced episode, she and Andy discuss copywriting, ads, productivity, the role AI can play in marketing, using video and photos in the right way, overcoming people’s short attention spans, and staying hungry.  This fast-paced episode is packed with valuable tips.  KEY TAKEAWAYS Apprenticeships are st...

In this episode, Joel and Andy talk about overcoming your nerves and getting back into physical networking. Including how to nail a 60 second intro, making sure you don’t bore the pants off someone or waste time talking to people who have no interest it what you do and have to offer. KEY TAKEAWAYS Get back into physical networking – Zoom only gets you so far. With networking you are building goodw...

In this episode, Joel and Andy explain why Shopify + online advertising is a massive opportunity, right now. Leveraging ads in the right way enables you to scale a store at an amazing rate. This is an opportunity you can’t ignore! Joel and Andy explain how to shortcut the learning curve and cash in on Shopify. KEY TAKEAWAYS It is no longer difficult to find your ideal niche and identify offers tha...

In this episode, Joel and Andy talk about developing and maintaining an Unstoppable Entrepreneurial Mindset. Including, sticking to your way of working and your pricing. Not trying to please everyone and not being afraid to say no to working with some people. KEY TAKEAWAYS You are in control of your thoughts. The customer is not always right. If you don’t work the way they want or charge what they...

In this short and punchy episode, Joel and Andy provide you with an invaluable email marketing masterclass. No fluff – just what you need to know to power up your email marketing and increase conversions, in no time. KEY TAKEAWAYS Most people are terrible at email marketing. So, if you do it well, you will make money. Be consistent and do it regularly to stand a chance of cutting through the noise...

For this episode, Andy is once again joined by Martha, to take another look at effortless productivity – how to get more s**t done in less time. They discuss personal productivity methods before taking you through several easy to implement ways to make your marketing far more effective. KEY TAKEAWAYS Where your attention goes you energy flows. Fall in love with AI. Investing the time to learn how...

For this episode Joel is joined once again by Ben Knight the founder of Trade Tribe, to talk about business owner wealth building. They discuss how to use your money to generate a lot more money using a simple method that is not time-consuming. Learning how to do this transformed the way Joel invests and has created incredible profits for him. So, don’t miss this episode. KEY TAKEAWAYS Becoming a...

Andy’s special guest for this episode is a former Special Forces operative multiple business owner, corporate speaker, best Selling Author and TV personality, Ollie Ollerton. His business BreakPoint changes the way people think so that they experience positive growth and development. This episode is gonna be a banger. KEY TAKEAWAYS   Anyone can change, including overcoming any kind of addiction. T...

For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions. KEY TAKEAWAYS Fear of failure acts as a barrier to succe...

For this episode, Joel is joined by the Peak Performance Coach, Louis Calvert. He currently works mainly with businessmen, helping them to identify their purpose and vision, before maximising their performance in all areas of their lives to achieve that vision and purpose. Enabling them to experience business and personal success without sacrificing their relationships or giving up the pastimes th...

Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off. Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity,...

In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online. Jennifer shares the details of her journey. Including, building a business to the point where they...

In this episode, Joel and Martha explain why if you can’t buy a customer, you haven’t got a business. Every business that is serious about growth has to stop relying on referrals and start buying new customers through marketing. They discuss, working out how much you should be paying to acquire each customer, identifying their lifetime value, the hidden value of loss leader campaigns, and how to c...

In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees. KEY...

In this episode, Joel and Martha, who is a Marketing Executive at Codebreak, sit down to talk about business mindset mastery, which is essential for achieving greatness. They discuss managing your energy, turning failures into growth, dealing with imposter syndrome, creating daily wins, pushing yourself out of your comfort zone too, and more. By the end of this episode, you will be ready to unleas...

In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others. Joel and Martha also share some effective ways to retarget those who do not buy the first time...