Stay Hungry - Marketing Podcast

In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting...

In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, em...

In this episode of the Stay Hungry Podcast, Joel sits down with finance/investment expert Ben Knight to unravel some common myths about money management. They discuss the reality behind managing finances effectively, the truth about passive income, and why emotional attachments to investments can be misleading. KEY TAKEAWAYS People who have come into money, usually inheritance, are the most target...

In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sa...

In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst ent...

In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, ra...

In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche aro...

In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustl...

In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth. KEY MOMENTS There’s an el...

Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful...

In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audien...

In this podcast episode, Andy and Joel tackle the art of effective communication and marketing. Clarifying industry preconceptions, the power of visual storytelling, and the importance of authenticity in a crowded market. Listen now to learn how to build landing pages that convert and how to strike the right balance between confidence & humility in business. KEY TAKEAWAYS   You need to clarify...

In this episode, Andy and Joel discuss the changing landscape of marketing strategies and the importance of providing value to customers. From the necessity of case studies over testimonials to the significance of websites in the digital age, they explore effective ways to engage and inform potential buyers. Plus, they dissect the current AI trend, emphasising its eventual integration as a commonp...

In this episode, Dean Maden, a former soldier turned strongman competitor, is back for part two. Dean continues to share his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host, Andy Rao, as he delv...

In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of me...

In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals. KEY TAKEAWAYS...

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales. KEY TAKEAWAYS The world of marketing is full of fluff and consumers are sick of it. Theories, guru speak, jargon and wordiness are all examples of fl...

In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy. They explain how to provide any AI tool with clear, concise, and eff...

In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales. They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid...

In this episode, Andy and Joel explore the critical role that mindset plays in achieving marketing success as an entrepreneur. Drawing from the lessons they've learned throughout their entrepreneurial journeys. Andy and Joel share practical strategies for overcoming limiting beliefs, cultivating a growth mindset, and unlocking your full potential as a marketer. Today, their focus is on taking...

In this insightful episode of The Stay Hungry Podcast, hosts Andy and Joel tackle one of the most common challenges faced by entrepreneurs: finding the right balance between marketing their business and managing day-to-day operations. Drawing from their extensive experience as successful entrepreneurs and marketers, Andy and Joel share practical tips, strategies, and tools to help you optimise you...

For this episode, Joel and Evie do an Ask Me Anything podcast. They discuss all things marketing, including Facebook ads, interrupting the scroll, carousels, ugly ads, effective social media ads for selling physical products and brand balance. Joel also shares what his dream colad (collaborative ad) for CodeBreak would be. It´s a bit off the wall, but you´ll like it. KEY TAKEAWAYS Podcasts are a g...

On this week's episode of Stay Hungry, co-founders Joel and Andy sit down to give listeners exclusive insider access to their highly anticipated new Marketing Academy. In under an hour, they reveal all the behind-the-scenes work involved in building this comprehensive 90-day business accelerator programme.  They walk through the origin of the idea based on seeing business owners make the same...

For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more. Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that...

In this episode, Joel and Andy talk about understanding the true value of a customer. Without knowing the current lifetime value of your clients, it's impossible to know what you should be spending on marketing to acquire new ones.  Joel and Andy explain, in detail, how to calculate the true value of your clients and work out the effectiveness of each ad campaign. Thus, ensuring the percentag...