Nicole Higgins

Start Scale Succeed

Business EN ↓ 196 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own...

Author

Nicole Higgins

Category

Business

Latest episode

Jul 17, 2025

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Episodes

Ep 95 - How going Viral on Tik Tok helped grow Partner In Wine with founder Lucy Hitchcock 04.05.2023

Today Nicole is chatting to Lucy Hitchcock founder of not just one business, but two, service business Sassy Digital and pandemic born business Partner in Wine. In 2021 Lucy posted a viral video on TikTok, racking up half a million views in 12 hours and saw an item in her store selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit reven...

Ep 94 - Launching and Growing a Beauty Brand in the UK 27.04.2023

Do you want to launch a beauty brand in the UK? Or perhaps you already have one and are looking to grow that business? This week's episode of Start Scale Succeed is a recording of a live webinar Nicole hosted with four beauty experts where they spoke about brand identity, PR, pitching to retailers, customer reviews and testimonials and how they can help you with your business, and so much more.  K...

Ep 93 - Laura Nolan Horgan and LNH EDIT Two Years on 20.04.2023

Today Nicole is joined by Laura Nolan Horgan, founder of LNH EDIT. This is a bit of a 360 podcast as Nicole chatted with Laura just as she launched her brand in Episode 9, now they catch up 2 years on. They’ll be discussing how the business has grown in that time, Laura’s biggest successes so far, as well as keeping a positive mentality as a business owner.  KEY TAKEAWAYS LNH EDIT is a creative co...

Ep 92 - Imposter Syndrome With Roo Davies 12.04.2023

Return guest Roo Davies, The Mojo Coach, joins Nicole today on Start Scale Succeed to discuss imposter syndrome. They’ll be talking about what imposter syndrome is, how it can show up, how it can sabotage you and your business, and most importantly what you can do about it. Find out what the 5 types of imposter syndrome are, how to spot them, and how to move away from them towards having a killer...

Ep 91 - Mental Resilience with Martin Durrant 06.04.2023

Today on Start Scale Succeed, Nicole is talking to Martin Durrant, mental resilience and wellbeing advocate and the founder of Out of The Grey. They’ll be chatting and giving you advice on building resilience, managing stress, and coping strategies. You’ll also get to hear Martin’s incredible story of fighting off illness all while keeping a positive mindset. KEY TAKEAWAYS In 2014 after 8 years of...

Ep 90 - Louisa Tidy Founder of Floragy 30.03.2023

Today's episode of Start Scale Succeed  is a recording of an instagram with Louisa Tidy, the founder of Floragy, a natural skincare brand founded in 2019. Louisa started the company looking to rebalance her life after an exhausting retail career travelling and working too many hours. After a few years of testing and developing formulas, she launched Floragy with the ethos that ‘less is more’ keepi...

Ep 89 - Growing Your Business with Chat GPT With Candice Mason Founder Mother Cuppa Tea 23.03.2023

Today’s episode is centred around giving you advice on growing your business with ChatGPT. To do that Nicole is joined on Start Scale Succeed by founder of Mother Cuppa Tea, Candice Mason. If you’re new to AI, then this is the perfect place to start as we’ll be discussing what ChatGPT is, what it can do for your business, how to use it, and what its limitations are.  KEY TAKEAWAYS When Candice lau...

Ep 88 - Tips For Your Pre Launch Content Strategy With Nicole Giordano 16.03.2023

Today, host Nicole is joined by Nicole Giordano, founder of StartUp FASHION, an online community and business resource helping independent startup fashion designers around the world to take action, make progress, and reach their entrepreneurial goals. Nicole Giordano is on Start Scale Succeed this week to talk all about your pre-launch content strategy.   KEY TAKEAWAYS One of Nicole Giordano’s top...

Ep 87 - How The Experts Value Your Business For Sale with Mark Fitzgerald Cooke MD Intelligent Business Partners 09.03.2023

Are you planning on selling your product business in the future? Do you want to have a better understanding of how it could be valued, what you should have in place, and what you need to know? If so you’re in luck because today Nicole is joined by Mark Fitzgerald Cooke, MD of Intelligent Business Partners, a UK based company who act as a broker for businesses that want to buy and sell companies fr...

Ep 86 - Costume stylist to Cashmere Designer Laura Chambers Founder of Laura Chambers Cashmere Tells Her Story 02.03.2023

Today Nicole is joined by Laura Chambers, founder of Laura Chambers Cashmere. The two are going to be discussing her brand, why she set it up, and all the background and advice she can give to help you when it comes to starting and scaling your business. Listen in to find out the best advice Laura has ever received and the challenges she faced in the fashion industry.  KEY TAKEAWAYS Laura Chambers...

Ep 85 - Using Pinterest to Grow Your Product Business With Rachel Waring 23.02.2023

Today Nicole is joined by Rachel Waring, a creative consultant to talk all about Pinterest and how to make it work for you. Listen in for some really useful tips on what you can be doing differently on Pinterest, how the strategy differs from Instagrams, content repurposing, and most importantly how you can use it to grow your product business.  KEY TAKEAWAYS The first place you should start when...

Ep 84 - How to Prepare for a Personal Branding Shoot with Rosie Parsons 16.02.2023

As a small business owner, you need to build those know, like, and trust factors with your audience. It's important that you are visible and show up in your business and to do that you are going to want imagery that's on brand and represents you. Today Nicole is chatting with Rosie Parsons, a personal branding photographer on why you should have personal branding photography, why it's important an...

Ep 83 - From Lawyer to Co-Founder of Skincare Brand By Sarah London 09.02.2023

On today's podcast Nicole is joined by one of the cofounders of By Sarah London, a UK based B Corp skincare brand that was founded by Sarah and today’s guest Lauren to help stressed and sensitive skins, an idea that was born on the back of Laurens cancer diagnosis and subsequent own personal skincare difficulties.  KEY TAKEAWAYS Sarah first developed natural skincare to restore and repair her sist...

Ep 82 - Everything You Need To Know About Wholesale 02.02.2023

Today’s Start Scale Succeed is a solo episode from Nicole where she tells you everything you need to know about wholesale. She’ll be discussing the four main questions you need to be asking yourself, the why, the where, the how, and the when. So if you’re looking to get into wholesale but have no idea what to expect when it comes to profit margins, trade fairs, and finding the right resellers, the...

Ep 81 - Finding The Right Fulfilment With Dean Johnson, Founder of The Hubb 26.01.2023

Are you spending several hours packing boxes and shipping orders? Surrounded by boxes in your living room, your sitting room running out of space to store your inventory, or you need more time to grow your business so that you're not focused on packing and picking? Then this episode is going to be a great one for you because Nicole is talking to Dean Johnson, founder of The Hubb, which provides a...

Ep 80 - Turning Browsers into Buyers on your Website with Elle Williamson 19.01.2023

There's been a lot of doom and gloom about retail recently, and one of the most important things that you need to do is change your browsers into buyers. That’s what today’s guest Elle Williamson, the E-commerce assistant, is here to do. Elle joins Nicole on Start Scale Succeed to help you convert traffic into sales.   KEY TAKEAWAYS  Elle created the e-commerce assistant to help busy small busines...

Ep 79 - What You Should Do When Starting a Fashion Brand with Alison Lewy MBE of Fashion Angel 12.01.2023

Have you wondered about what the costs are involved in starting a fashion business or what you should be doing first? Today on Start Scale Succeed Nicole is chatting with Alison Lewy MBE, founder of Fashion Angel, mentor, consultant, and author of ‘Design Create Sell – a guide to starting and running a successful fashion business’.   KEY TAKEAWAYS Fashion Angel is a fashion industry support servic...

Ep 78 - ADHD serial entrepreneur Amanda Perry talks about growing a business. 05.01.2023

Today Nicole is chatting with serial entrepreneur, Amanda Perry, who has started, scaled and sold several brands and also works with several founders to help them grow and achieve their goals. Listen in for helpful tips from Amanda on how you can grow your own business, dealing with ADHD as a business owner, and the importance of having the right people around you. KEY TAKEAWAYS From having a busi...

Ep 77 - From Designing for Dior to creating her own accessories brand Peelo, with brand founder Julie Peelo 28.12.2022

Today Nicole is joined by Julie Peelo, founder of the Irish contemporary bag and accessories line Peelo. Julie has worked with designers such as Dior, Marni and John Galliano, creating and overseeing their handbag divisions. In 2020 during the pandemic, she launched her own brand. KEY TAKEAWAYS  Julie left her good job in Ireland to move to Italy to pursue her dream. Without speaking a work of Ita...

Ep 76 - Creating a Brand With Joanna Kay And What You Need to Know 22.12.2022

In this week's episode of Start Scale Succeed Nicole is joined by Joanna K, founder of JK Creative Company, which is a branding, marketing and digital company that helps you with your business. Joanna is here to give you advice on branding, creating a brand, and re-branding.  KEY TAKEAWAYS When it comes to branding Joanna likes to take a big picture approach and work backwards to reverse engineer...

Ep 75 – A Lesson in Resilience & Determination - From Bankruptcy to Successful Coach with Charlotte Pridmore 15.12.2022

Today Nicole is joined by Charlotte Pridmore, life coach, NLP practitioner and timeline therapy practitioner. They’re going to be covering a variety of topics from money, mindset, success, bankruptcy, and future goals. Listen in to Start Scale Succeed to hear Charlotte's story of going from bankruptcy to being a successful coach, a real lesson in resilience and determination. KEY TAKEAWAYS Charlot...

Ep 74 – Starting Your Own Business in Your 40s with Jewellery Founder Emma Brankin of Bauble Magpie 08.12.2022

If you are thinking that it's not possible that you can change your career, that it's too much of a risk, then today's podcast is definitely for you. Today Nicole is chatting on Start Scale Succeed with Emma Brankin, ex-lawyer and founder of the Jewellery Brand, Bauble Magpie. She decided to change everything and start her own business in her 40s. KEY TAKEAWAYS  In her previous career, Emma found...

Ep 73 – Growing your Business on Faire with Lucy Jeffrey of Barekind 01.12.2022

Today Nicole is joined by brand founder Lucy Jeffrey of Bare Kind, and we are going to talk about how she has grown her business on marketplaces, particularly Faire. So if you are interested in growing the wholesale side of your business, understanding marketplaces, how they operate, and what they look like, this episode is for you.   KEY TAKEAWAYS Lucy started Bear Kind in 2018 while she was work...

Episode 72 – Plan your Strategy and Sales with Claire Morris 24.11.2022

How do you grow your business? How do you budget your sales? And how do you create a strategy for your product business and what should you be looking at? If those are the questions you’re asking, then you’re in luck as today on Start Scale Succeed, Nicole is joined by Claire Morris of Retail with Clarity. Claire is here to help you plan your strategy and sales.   KEY TAKEAWAYS  You need to look a...

Episode 71 – Creating an Ethical and Sustainable Fashion Business with Expert Sarah Collins 17.11.2022

Today Nicole is joined by Sarah Collins, who is an ethical production consultant and who has for the last eight years been helping businesses source and develop ethically produced products. If you’re looking to make your fashion brand more ethical and sustainable, then this episode is perfect for you as Sarah will be sharing some really great tips on sourcing and bringing down that carbon footprin...

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