Nicole Higgins
Start Scale Succeed
Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own...
Author
Nicole Higgins
Category
Podcast website
Latest episode
Jul 17, 2025
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Episode 70 - Creating a Footwear Brand With Designer and Brand Mentor Lydia Howard of Footwear Design Insight 10.11.2022 28:49
Today on Start Scale Succeed, Nicole is joined by Lydia Howard, a footwear designer and developer who mentors those who want to start their own footwear brands. She’s been designing and developing shoes for 20 years and when she moved to Spain she decided to go out on her own and start her own business. KEY TAKEAWAYS When someone has a discovery call with Lydia about starting their own footwear b...
Episode 69 - From Kitchen Table to Being Stocked in Liberty Beauty Advent Calendars With Kate Roath From Wild Source 03.11.2022 36:08
Today Nicole is joined by Kate Roath, founder of Wild Source, a beauty brand with ritual and meditation at its core, who are now stocked at Liberty and Harrods. Kate is here to tell her business story of going from working at her kitchen table to being stocked by massive retailers. Find out what drives her passion and why she was the perfect person to start this skincare brand. KEY TAKEAWAYS Kate...
Episode 68 - Evolving a Brand for More Growth Potential 27.10.2022 40:09
Today Nicole is joined by Sarah Birchall, founder of the beautiful individual clothing brand Cub & Pudding. Cub & Pudding are a unisex family brand bringing happiness to your wardrobes with hand-drawn prints created just for you. Sarah is on Start Scale Succeed to tell you her story of starting her own kidswear business and how she evolved her brand to focus on the adult market to improve its grow...
Episode 67 - How to start launch & scale your product business 20.10.2022 38:21
Today the tables are turned and I am the guest and my host is Vicki Weinburg. I was a guest on her podcast Bring Your Product Idea to Life and it was too juicy an episode not to share with you here. We chat about my top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. I share a range of excellent resources I know that you will wan...
Episode 66 - Getting Investor Ready with Babs Jamieson 13.10.2022 29:55
Are you in a position where you are looking for investment for your business to help you grow, scale or possibly survive? Today's Start Scale Succeed podcast is with Babs Jamieson founder of Jamieson Law, she joins Nicole to cover what you as a brand need to have in place to be investor ready. Babs has been a guest on the podcast in the past where she spoke about copywriting and trademarking, but...
Episode 65 - Starting to Wholesale With Pachee Founder Lillie Kaye 05.10.2022 22:55
Today Nicole is joined by Lillie Kaye, who is the founder of Pachee, a Children's Wear brand which recently won a double award at the Junior Design Awards. Pachee is a children's lifestyle brand aimed at promoting adventure and learning through creating different products that represent children's achievements and also that represent themselves and their individuality. Listen in to find out all ab...
Episode 64 – Becoming a Great Leader with Anna Woods 29.09.2022 31:42
We have all in our life experienced great leaders, the ones you have looked up to that really pulled a team together and made you feel valued and really knew how to get the best from the team and individuals as part of that team. Unfortunately we have probably experienced those managers, because I can’t really call them leaders, where you felt like you were just a number and that when working they...
Episode 63 – How to Make More Sales in Your Product Business 21.09.2022 28:46
How are sales in your business right now? If they could be better and you want to know how to improve them, then you’ll love today’s guest Vee Roberts. Vee is a sales and marketing expert who is going to be talking through her top tips to improve your sales and understand why you may be struggling in the first place. KEY TAKEAWAYS When it comes to social media, it takes a long time to create reels...
Episode 62 – Using SEO to Make More Sales And be More Visible 14.09.2022 26:07
When was the last time you checked how your website is converting? Are you sticking your head in the ground when it comes to SEO not really sure what it's about and how you can make more sales and be seen by more customers? Then tune into today's podcast episode with Pamela Rae Welsh from Worsley creative. We talk about why SEO matters and what are the main pillars of SEO. We also cover the custom...
Episode 61 - When You’re at a Crossroads in Your Business, Keep Going or Close with Nicky from Wilder Ones 08.09.2022 32:15
How does it feel when you’re at a crossroads with your business? Do you look for investment, continue as you are, or even fold the business? That’s the topic of discussion this week on Start Scale Succeed as Nicole is joined by Nicky from Wilder Ones, who is at that crossroads with her business right now. KEY TAKEAWAYS Wilder Ones started as a unisex childrens clothing company and then launche...
Episode 60 - How to Refocus on Instagram And Get Your Motivation Back With Sarah Richards 31.08.2022 34:43
September always feels like a fresh start, and that is what I feel some people need with instagram right now, a fresh start or a new lease on their socials and their approach to instagram. So if you are feeling a bit lost with instagram this episode will help you regain that focus and that motivation. Join myself Nicole and this week's guest, content coach and instagram trainer, Sarah Richards as...
Episode 59 – Creating a CBD And Wellness Brand With Empwr Botanics Natalie Meredith 24.08.2022 38:25
This week’s guest is founder of Empwr Botanics, a CBD and wellness brand, Natalie Meredith. Natalie joins Nicole on Start Scale Succeed to talk about how her personal journey and experience lead her to creating this brand. Find out about the benefits of CBD and the challenges Natlaie has faced going from working in property to starting her own business. KEY TAKEAWAYS In 2018 Natalie was diagnos...
Episode 58 - From Teaching in the Classroom to Learning Lessons when starting your own Product Business with Arlo Blue Founder Sinead Kearns 18.08.2022 30:19
Dreaming of starting your own fashion business? This week's episode of Start Scale Succeed is a recording of an Instagram live with Sinead Kearns from Arlo Blue. Tracy and Sinead chat about the why and the how of starting the brand and what made her go for it. Moving from a side hustle to the main focus, the challenges she faced and how she reacted and decisions she made. Listen in to find out abo...
Episode 57 – What Numbers do You Need to Know in Your Retail Business With Sarah from Flourish Retail 10.08.2022 31:42
Are you hiding from the numbers in your business or not sure how you should manage your stocks and the numbers that really matter in your business? Then today's Start Scale Succeed episode is for you. Nicole is chatting with Sarah from Flourish Retail, merchandising expert who has over 20 years experience working for retailers like ASOS, River Island and Debenhams. KEY TAKEAWAYS There are two a...
Episode 56 – What is Manifestation With Chloe Slade, Mindset & Manifestation Coach 04.08.2022 30:23
How do you manifest the life that you want? Today’s episode is a recording of an Instagram live where Nicole chatted with Chloe Slade, a manifestation and mindset coach and founder of Vibe and Flow. Some of the topics we covered include what is manifestation, how and where you should start. If you're a product business what kinds of affirmations and thoughts may help you in your business. What dai...
Episode 55 - Moving Through Fear When Creating Your Business with Half Baked London Founder Kim Fraser 28.07.2022 25:47
Half Baked London is a beautiful sustainable swimwear brand and today on Start scale Succeed, Nicole is joined by founder Kim Fraser. Find out all about Kim’s story, how she pushes through her challenges, and what’s next for the brand. KEY TAKEAWAYS Kim doesn’t have a background in fashion and decided to start the brand when she found that when she was travelling she was struggling to find swi...
Episode 54 – Sell your Brand on Amazon, Tips From Vicki Weinburg 20.07.2022 38:50
Have you thought about selling your brand on Amazon, or maybe you’re already on there but not getting the sales you want. With over 2 million brands listed on the platform, how can you stand out and make sure your products are visible and taking the sales that you want. This week's guest on Start Scale Succeed is going to be able to answer those questions and more. Vicki Weinberg is an expert on h...
Episode 53 - From Facebook Group to an App Worth Millions 14.07.2022 39:00
Born from an idea whilst searching for the best mascara to use to an app now with 80,000 products and 17,000 brands. Beauty Buddy was created by two sisters Wendy & Tracy and today Nicole chats with co founder Wendy Slattery on how they have created what they call the “Trip advisor” for beauty products, where consumers who have used the brands whether they love it or hate it they rate it. Which al...
Episode 52 - Connecting With Your Customers With Copywriter Emma Griffin 06.07.2022 23:55
How can you create that connection with your customer that will help sales? On today's Start Scale Succeed podcast, Nicole is joined by copywriter Emma Griffin, who is going to share her top tips for creating copy that connects and converts. KEY TAKEAWAYS Emma works with coaches, consultants and small business owners, she specialises in website copy, sales and launch copy, email marketing, and...
Episode 51 - Biodegradable Hosiery Brand Billi London 29.06.2022 35:32
As consumers we’re all trying to be more conscious and buy and shop in a more sustainable way. An increased number of brands are looking at products in a more innovative way, one of those brands is Billi London the world's first biodegradable hosiery brand. Today Nicole is joined by Billi London co-founder Sophie to find out more about this eco-friendly brand. KEY TAKEAWAYS After ripping a pair...
Episode 50 - Grow your beauty business with Faye Speedie, founder of Beauty Bulb 23.06.2022 33:09
How do you grow a beauty brand? In today's podcast I am chatting with beauty expert Faye Speedie, founder of new platform The Brand Book and founder of Beauty Bulb. The Brand Book is a trade show - without the show, where beauty brands can link with retailers and buyers and showcase their products digitally and make amazing connections. With several years in the industry Faye and I chat about: t...
Episode 49 – Starting a Skincare Brand With Louise Thomas 15.06.2022 35:10
Louise has been in the skin health and beauty industry for 26 years from a Saturday girl in a beauty salon to launching her own brand, Louise Thomas Skincare. Louise joins Nicole this week on Start Scale Succeed to talk about her journey from developing a skin condition, making skincare formulas for other people, to finally going out on her own and making her name a brand. KEY TAKEAWAYS Louise...
Episode 48 – Tik Tok V’s Instagram And How to Make Both Work For you With Abby Thomas of Dirty Work Digital 08.06.2022 44:13
How are you feeling about your social media? Should you be on Tik Tok, Instagram? Are you feeling a bit deflated and confused? What should you be doing? This week on Start Scale Succeed, Nicole is talking to Abby from Dirty Work Digital, a social media marketing expert. So if you want to know how to get visible on Instagram and engage with your audience then this episode is for you. KEY TAKEAWA...
Episode 47– From Start Up to Selfridges With Childrenswear Brand Etta Loves 01.06.2022 35:06
Today Nicole is joined by Jen Fuller, founder of award winning childrenswear brand Etta Loves. The brand started off in 2017 with a range of muslins that stimulate the sensory development of babies visual and cognitive development. Etta Loves is now an award winning brand with stock in Selfridges among other retailers. KEY TAKEAWAYS Jen had the idea for Etta Loves when she noticed her daughter,...
Episode 46 – Setting Up a Pop Up Shop With Sooks Director David Blakely 25.05.2022 32:19
Pop up shops are one of the key ways to attract a new audience and increase the awareness and exposure to your brand. Today Nicole is joined by David Blakely, business & store development director of Sooks, which provides access to flexible and affordable digitally connected spaces in the UK and around the world. KEY TAKEAWAYS Have a clear objective – what are you trying to achieve with your po...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.