Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!" After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right? The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers. You're forcing people down a path and sq...

Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business? That you're not “breaking through the noise,” you're just adding to it? Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait. Our guest on this episode of The Stand Out CEO Show, Tom Schwab , wants y...

Does your brand connect with your right audience? How do you create a consistent and cohesive brand that lets you step into your expertise? How do you make sure the experience someone has with your brand tells the same story...?   Every. Single. Time. If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting...

What would your business be like if you could obliterate wimpy offers, eradicate blah sales pages & banish boring emails? How can you create compelling content that converts and actually profit from persuasion? To help answer these questions I invited certified persuasion coach, Karen Grill onto the Stand Out CEO Show. Stay tuned as she shares the simple levers of persuasion that you can start...

In times of turmoil, and economic downturns, it’s those who stay the same that struggle. But if you learn how to reinvent yourself, your business can pull through the tough times and come back stronger. Or so we're told... And yet so many are resistant to change and cling to their old identities and the world changes around them. (Think Kodak 📷 ). Today we're going to dive into the ques...

How can you create content that is so attractive that your audience will want to start binging on everything you've published? One of the secrets: You need to turn your content into a series - into a show - and there's no easier way to do this than to create a live video podcast. In this special episode the host of the Binge Factor podcast, Tracy Hazzard welcomes me onto her show as a gu...

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend. But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon. Now there's a brand new way to set up live shopping video on your own website & on your social medi...

What’s the secret to showing up big time and stepping out as the person who you really are? What can you do to get out of your own way and take a stand as the person you're meant to be. We all carry a little mirror in our pocket that reflects who we are and how we show up. It's called your smartphone. And if you're feeling less than confident about revealing yourself, a great, daily...

Trying to stand out amongst all the noise is one of the biggest challenges facing every small business. With the current state of over saturated media & online channels, how can you harness the power of the press and gain massive exposure that actually moves the needle on your business growth? I've invited Sabrina Stocker onto the Stand Out CEO Show to help us meet this challenge. Sabrina...

Want more people to respond to your LinkedIn posts or videos? Wondering how to create LinkedIn content people will engage with? Join the next guest on the Stand Out CEO Show, Daniel Kading and discover a Linkedin engagement marketing strategy that will improve your content creation process & help you interact with more prospects and grow a stand out personal brand. Dan is a LinkedIn Success Me...

One of my biggest challenges as a solopreneur has been my firm conviction that I can do it all. In fact, I've spent years under the false assumption that there were certain things that no one could do better - like, for me, editing video. (how could anyone else know the story I want to tell?) And yet, by hanging on to these day-to-day tasks - by continually working in the trenches on 'al...

How can you create an omnipresent online presence without spending your whole life on social media? What if you had a system that would allow you to publish your content across all your social media channels - without you doing extra work? What if you could create one piece of content and then publish everywhere - automatically? To show us how this can work I've invited Hani Mourra , founder...

We've all experienced the power of music. How listening to a song can transport you to an exact moment in time where you not only remember it in exact detail, but you can feel the energy from that moment. Maybe you've experienced that same feeling while you're singing in the shower or singing in your car along with a song that's blasting on the radio. What if you could regularl...

What would it be like if you gave yourself permission to simply be yourself? If you gave yourself permission to succeed? What can you accomplish when you’re feeling capable? When you’re feeling certain of the outcome? What would your life & work challenges be like if it felt like they could be met with ease? These are the questions we'll be exploring with the next guest on the Stand Out C...

How can you attract your exact, right-fit clients & become the obvious choice with your personal brand? What if you were given the clarity, confidence and energy to develop a brand that was purposeful? And what if you had a clear process to build your brand and erase marketing confusion? This is the life work and mission driving my guest on the Stand Out CEO Show, Aarti Parmar who is an award...

What if you had an all-in-one payment & business app on your phone that let you work from anywhere and take care of all your invoices, hiring contracts & meetings? What if there were a mobile platform that let you take back control of how you earn and how much you earn? While gig economy sites like Upwork and Fiverr are taking advantage of their middle-man position by taking 20% your incom...

Want to attract and retain more prospective customers in the most efficient way possible? Want to align your Executive Personal Brand within your industry? Want to create new media opportunities for yourself? Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors. Melanie has grown her own brand on LinkedIn t...

Not a big fan of public speaking? You're not alone! Study after study confirms that public speaking remains one of our single greatest fears. Warren Buffett had public speaking anxiety, Julia Roberts had it, and even Adele (the singer) had anxiety so she created an alter ego "Sasha Carter" to pump her up before shows. So, how do you overcome the fear of public speaking? To help answ...

What's your vision for running a first class business and how do you become a true leader in your market? How can you unlock sustainable revenue growth in your business while maintaining healthy boundaries as an entrepreneur? These are the questions that my guest, marketing agency owner, Jackson Calame, will address on The Standout CEO Show. Jackson's core work is helping people pursue t...

What if you had a system that made it easy to earn money online? And what if you could have consistent growth without working more hours? That's what my guest, Dr. Matt Shiver will be answering in this episode of The Stand Out CEO Show. Matt helps entrepreneurs build simple, effective lead generation systems that allow their business to grow without them working “in the business.” Join us as...

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live. But the problem is, many people struggle with how to engage their audience. How do you develop your content strategy so that you grow your personal brand and establish yourself as an authority? My guest, business coach for...

The startup game is a roller coaster. It can be one of the most difficult, frightening, stressful roller coasters in the world. As a founder, an executive, or a leader in an early stage company, you probably feel alone in your struggles. One day you’ll get amazing news, and then the next day you’ll run into major problems that feels like the sky is falling. So how can you navigate the inevitable h...

✨ What if you never had to chase clients again—and they came pre-sold, ready to work with you? That’s the dream, right? 🏝 🍹 You didn’t start your business to become a salesperson. You did it because you’re incredibly good at what you do—and you want to spend your time helping people, not hunting them down. In this episode of The Standout Business Show, I’ll show you how to turn your hard-earned...

Are you an expert entrepreneur ready to become unmistakable in your space—without becoming a full-time content creator? In this episode of The Standout Business Show, I reveal 3 powerful, time-saving steps for building a magnetic personal brand using video—without spending all day on social media or diluting your values. Whether you’re a coach, consultant, or service-based founder, this episode is...

What are the secrets to productivity, growth mindset AND happiness? In our hustle culture world, is it even possible to be super productive, achieve remarkable growth and be happy? There's certainly many examples of business leaders who's business has become successful who aren't happy. And for the rest of us who are still struggling to stand out, to reach our goals - how can we be...