Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call.  Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not cap...

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing , so your best clients find you, believe you, and buy from you — without chasing...

There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking  and building familiarity and building trust and, more importantly, ...

After 200 podcast episodes, I’ve learned a simple truth:  👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode i...

Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and wha...

🚗 A dead car battery. No phone. And an unexpected lesson in branding. This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise. Here’s what I mean: Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel. It stands out because of how it makes people feel. And in this episode, I’m shar...

💡 Want the free download? Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust: 👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth: People don’t buy from the best brand. They buy from the brand they trust....

This week we’re diving into the one marketing skill most expert businesses are still ignoring … 👉 And it’s not ads.  👉 It’s not shouting louder or going viral.  It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field. In this episode of The Standout Business Show , I sit down with bestselling author and trust-building trailblazer Marc...

What if the thing you’re avoiding on camera… is exactly what your audience needs to see? In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.” And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence. And over a million people watched. Because being polished isn’t what builds trust. Being rela...

You don’t need to go viral. You don’t need a trending sound, a big production budget, or a complicated funnel strategy. Because the most powerful way to grow demand for your business? 👉 It’s one honest, human conversation at a time. In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already bu...

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up? In this episode of The Standout Business Show , we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City. Zohran Mamdani didn’t have a massive bud...

If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you. Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere.  You've got to watch the video v...

What's the one thing that you’re really good at? What are the moments when you're in your zone of genius? What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience? These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happeni...

✨ Ready to stand out — without feeding the content machine?  👉 Book your free ‘Standout on Video’ call → https://standoutcall.com You’ve heard the advice a thousand times: Post daily. Be everywhere. Make more content. Stay “top of mind.” But here’s the truth: Posting more won’t make you more visible. It’ll make you more exhausted. In this kickoff episode of the new season of The Standout Busines...

The internet’s louder than ever. But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine. If you’ve ever thought: “I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.” This new season of The Standout Business Show is for you. In this kickoff episode, I’m sharing:  ✅ Why I’m shif...

We’ve all heard it: “Vertical video performs best on mobile.”  “More screen space = more attention.”  “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?” Well, not so fast. In this episode of The Standout Business Show , I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head. LinkedIn ad expert AJ Wilcox and video produ...

If you want to stand out, you can’t follow the rules of mainstream marketing.  We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up. I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen. In this episode of The Standout Business Show, we&ap...

Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs —a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In this episode of The Standout Business Show , I’m...

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back:  👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to. In this episode you’ll...

What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1?  That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments  method . In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s...

What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all ?  In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear about reverse benchmarking , a concept from U.K...

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series —not just random content—is the next big thing in building audience and authority. Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based c...

You’re exceptional at what you do. Your clients get results. You’ve put in the time, earned the expertise, built something real . So why does it feel like you’re still getting overlooked? Still chasing clients? Still blending in? In this episode of The Standout Business Show , I’m breaking down: 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked If you're tired of incons...

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal— video . If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives into how video can become your most powerful sa...

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappo...