Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Are you sick of social media? Feeling overwhelmed by the constant noise? How do you avoid blending in but also avoid the burnout that comes from being constantly online? Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley ! Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online. As a former a...

Ready to unlock the true potential of short form video for your business? In this episode of the Standout Business Show we're exploring how easily digestible, super-shareable videos can rapidly spread your message and create stronger personal connections with your audience. Learn how everyday entrepreneurs - even if you have zero video-making experience - can create your own Mic Drop Moments...

Ready to break free from the noise and build a high-ticket business based on trust? This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos. The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audi...

What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable? How would you approach your day? Your work? Your relationships? If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gi...

It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?" The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers. But there's no need to get left in the digital dust. This week's gue...

What if you went from creating boring content to posting like a pro? or from having everyone ignore your content to getting crazy engagement? or flailing as a creator to honing your message with insane clarity? Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey. Wielding his flaming sword of fire🔥 Ryan's been blazing a...

What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development? And what if you made it exclusively for the late-night crowd? Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks? What would this do for your brand? Can you actually tur...

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live. But the problem is, many people struggle with creating content that actually engages and reaches the right audience.  How do you develop your content strategy so that you grow your personal brand, establish yourself as an a...

I've always believed that instead of sharing information about what what you do, the best way to get people to pay attention, and inspire them to take action, is to go on a rant. But simply ranting is not enough. How do you connect your rant to issues & challenges that your audience is facing and then translate into the opportunity to solve those challenges by working with you? In short:...

What if it was easy to end scarcity now and forever? To stop chasing money & stop living for money? And what if the solution has nothing to do with politics or social issues? Can you imagine that it's easy to solve the problems of the world, scarcity and suffering without being divided by politics, economics or social issues? With thirty years of professional financial market experience a...

No one taught us how money really works growing up. Our schools are busy turning out generations of financially illiterate graduates. And our parents aren't usually the most reliable financial guides. As adults we end up learning about money from the school of hard knocks - where we often end up broke or stuck in some debt-laden financial nightmare. After all, the average American holds a deb...

Every business needs to face this tough question: why should your customers & clients choose you? Are you creating a unique image and identity for your brand that sets it apart in the minds of your audience? How can you position your brand so that others in your industry become irrelevant? Answering these questions is the life's work and mission of this week's guest, ✳️ Nikola Grabac...

What if just TWO HOURS a month could transform your social engagement on Instagram? (even if you think it's 'too late' to get on Instagram) I'm a BIG believer in being super efficient & strategic when it comes to any form of content marketing. After all you've got a business to run and you can't spend hours upon hours every month trying to figure out what's w...

"The best way to predict the future is to create it. Every day show up to build the best version of yourself - you never know who you're inspiring." These are the words of this week's guest on the Standout Business Show, Amberly Allen . Building her successful business during the pandemic, as a single parent and working in the male-dominated industry of automotive, Amberly has...

You've seen the hype: "Get 10,000 leads in 30 days!" "The secret to effortless lead generation!" Let’s be real— these promises are pure B.S. If you’ve ever felt like there’s some hidden formula for unlocking a flood of perfect leads, you’re not alone. But the truth is, there is no magic trick. In this episode of The Standout Business Show , I’m exposing the biggest lead ge...

Think about the state of live shopping for a moment: Welden, a high-end US handbag startup, is selling 20% of its products via live shopping in China! (where tens of thousands of viewers watch live shopping sessions on their phones!?) What's going on with live stream shopping? And if you're an online retailer, how can you get in on this trend? These are the questions I asked this week&ap...

 We talk a lot about how to stand out on this show: How to do something so new and different that it will get others talking.  Well today's guest on the Standout CEO Show, Liz Hamlet "The Success Spark", has certainly been charting new and different territory.  She's taken advantage of the underused social audio feature on LinkedIn and turned it into a gathering place for peopl...

Ever wonder how you could start your next presentation so that it made people curious to learn more? Or maybe your looking for that hook for your next podcast episode, video post or even your business pitch? And how can you finish your presentation so people want to connect and learn more? So that they'll engage with you? Or even become your champions & start telling others about you? Hel...

Chances are you think you’re a good listener.  And chances are much of the advice you've heard on how to be a great listener falls far short of developing good listening skills. But, what if great listening came from subtracting what isn't working rather than adding more? This the main question that today's guest, Jacob Coldwell is raising in his work to make us all better listeners...

Is it possible to build a successful business as a company of one working just 5 hours/day? My next guest on the Standout CEO Show, Trevor Blake is a creator and builder of successful home-based companies. In 2010, Trevor was running 3 companies simultaneously from home while working less than 5 hours a day. Although he built a network of part-time contractors to run various functions of the compa...

What if you could run your business without the pressure of growing beyond 7 figures? And instead deciding what you actually need and want and crafting a way to do it in 25 hours a week? What would your business & life look like? This is exactly the vision that today's guest on the Standout CEO Show, business coach Karin Rozell brings to her work - a method she calls Happy Little Practice...

Isn't it time you got serious about short form video? Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts. If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people. There's probably neve...

People have been talking more and more about building community rather than focusing on building a huge, large audience. So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business? And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay? One of the biggest mistakes I...

Have you ever found yourself setting goals and then not following through? Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be? Here's how you can avoid that fate in the coming new year... I want to bust the myth that says the only way to achieve success is to set goals. I'd like you to consider that it's totally O...

How do you sell with a story? If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide." But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom. Business storyteller and storytelling coach, Dan Manning , says that when you're telling a story to...