Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

The only thing worse than a long boring webinar... (you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch) ...is a much longer, boring virtual summit (that lasts for several days of long, boring webinars that turn into a pitch fest) Well, now there's a remedy thats been developed by this weeks guest, Mia Moran . Mia wanted to host a month-long e...

Are you planning on creating a signature course or group coaching program?   Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business?      If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says tha...

So, you want to build a standout business... A business people are excited about... But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you And how do you develop a personal brand that attracts the right opportunities? Well, To help answer these questions, I invited personal brand expe...

Are you ready to be the face of your brand and stand out from the crowd?  The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers. But consider this:  Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said: "Most of the CEOs, Founders &...

When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice.  But, what if standing out had more to do with what's going on inside you?  What if standing out was an inside job? To help us explore what that looks like I invited Curtis Matsko onto the show .   Curtis is the CEO & founder of Portland Leather Goods...

Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you. You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy... When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy &am...

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented! Which is why this week's guest, Pamela Slim , advocates that you create a primary communication channel - a process she calls 'lighting your beacon.' So, what's your beacon? And how do you light it so that it shine...

Are you feeling stuck on the hamster🐹 wheel of manual lead generation? Have you been relying on organic traffic to drive your growth? What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...? ✅ so you can save time ✅ and create more consistency ✅ and never again have to worry where your next client is coming from! Then stay tuned as...

Want the secret to standing out in a crowded marketplace?  It’s not about fancy designs or catchy taglines... It’s about authenticity, human connection, and personality.  This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding. We talked about the balance between personal and professional branding, and how to create campaigns...

Are you ready to create an offer so juicy that people can't resist? Want to start booking your dream clients consistently with a simplified marketing system? Then listen to Marketing & Sales Coach, Hailey Rowe , who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in.  Main takeaways: The 4 basics of...

What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...? ​ This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice. I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you! But my main takeaway is this: When you can use AI powere...

Ever wished you could multiply your content effortlessly? Let's make that happen! How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day? If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But what if you could get a week's wo...

We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember). So, why do so many small businesses think that paid ads are the best way to market their business? While paid ads may generate short-term results, they're often viewed as intrusive & less authentic. On the other hand, organic marketing lets customers discover your business more...

How do you humanize your brand and build real human connections in the online marketing world? Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures. This week's guest, Joshua B. Lee is joining to bust that mindset w...

How can you build a community of brand advocates that love your company as much as you do? After all, your customers don't need another thing; instead, they want to feel a part of something What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community? Crack the code of creating a loyal tribe of brand cheerleaders with t...

Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes?  They're proof that you don't have to be the smartest, the most gifted, or special person to find success. After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident) T...

Is Podcasting having its moment? With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience. But can you actually make any money at it? Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you? This week's gue...

Why is selling a service so difficult?  After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salesy-weirdo.'  The truth is, service providers can often have challenges with: ✅ Talking about and asking for money ✅ Building relationships quickly with potential clients ✅ Over-educating potential clients...

Ever wondered how to captivate your audience in less than a minute?  The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video. And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights.  By...

Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox. And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily. A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a cal...

Are you ready for success & exponential growth?  This year? 'cause, here's the thing: Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofing But, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get n...

Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out. If you're selling higher ticket 1:1 coaching or consulting,  be careful: 'cause there's a problem with "how-to" content. And depending on how you do it, the clients you love t...

Ready to stop with the endless social media posting? Or praying that clients find you? Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers? What if you could opt out of that frenzy? When it comes to building a standout business, most people think they need: ✅ A Perfect website ✅ A Large social media following ✅ Weekly emai...

Get ready to revolutionize your content creation game!  I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about... ...that will truly be your best content yet!! I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offerings by changing your audiences&a...

Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds! We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing robust profile videos from host, Brad Powell...