Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster , is going to share her simple, actionable framework that will turbocharge...

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls...

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective. That’s why you say things like, “I...

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building.   And this is especially true for consultants, coaches & agencies who run service businesses.   You need to establish enough trust and authority so that when a prospect is facing a challenge in...

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)? Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates. Scott has identified more than 80 different techniques, met...

What does it really take to build a standout personal brand? And what if your personal brand was really the key to unlocking endless opportunities? In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach ​ Kristie Keever​. (yes, she's helped online marketing icons like Amy Porterfield d...

Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova , to guide us through her approach to bringing personality into your marketing in a way that n...

How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask?  Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surro...

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lig...

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks how anyone can (and should) use story to make t...

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and helped Ryan launch Good Karma Sportfishing...

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said?  What if after all your posting on social media people don't remembers a thing you shared...?  A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: People can't recall 80% of what you say. ...

It's time you got your butt on video. There, I said it. And you know it's true.    Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.)    It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from.    If they lo...

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department? That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block , founder of Tiny Marketing Agency. Sarah simplifies B2B marketing for small teams...

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home. Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less...

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks? Everyone's had the experience of being hooked by a good story. We simply can't help ourselves. However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention...

Right now, in 2024, the most successful digital content is coming from short-form style videos.  We're talking about quick video clips that are no more than 60 seconds in length.  But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients. The good news is that short video clips are easy to make - but the problem is in order...

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you... ...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you…  “someday” In this episode I'm sharing my minimalist approach to growing your personal brand online.  I...

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for att...

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real.  A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times: Everyone is publishing content online...but very few are actually showing up authentically... So, this week I'm sharing the replay from that ma...

When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you. They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you. So, you need to show them who you are as much as you need to tell them about your offer. You need to create a nurturing experience that helps them...

Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors! "But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?" Well, I'd like you to meet...

Feeling a bit overwhelmed lately?  Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest? And so, do the things you used to enjoy doing at home and work seem impossible now? Well, join the club. Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay. Even if you&apos...

While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference. I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year.  But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year......

I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day. And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout. But what if you could get a month's worth of your content done in just 1 ho...