Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

You don't become a stand out CEO all by yourself. It takes a whole ecosystem of your network and community. Your relationships with your family, your friends, your colleagues, your team and your clients and customers all contribute to make or break your business. And yet, when we get swept away by our emotions, whether positive or negative, we can either be carried off to dreamland or spiral...

Most of things you read about how to have storytelling success focus on your imagination, or the ideas you have, or on brainstorming. But, all of that is quite far down the funnel. At the very beginning you don't even know what your ideas are. You don't even know what you should be talking about. You don't know anything. All you have is a blank screen 📺 But you do have stories, you...

I think we can all agree that publishing a book can be one of the best ways to get your name out there and establish yourself as a trusted source on a particular topic. In the digital age, everyone has access to the same information. Which is why a strong personal brand with a book can set you apart from your competition and help you stand out as an expert in your field. However, you know that wri...

How you can monetize a small audience? We've all been told that the thing we need to do in order to be successful online is to reach and grow a large audience.  And after we've attracted a big audience and earned their attention and earned their trust, then - after all that happens - then we can start making money. But, in this episode, my guest, Ina Coveney , is here to challenge that c...

There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products. But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazin...

We all know how much first impressions count. And you only get one chance to make a good first impression. So, with so many first time encounters happening via people bumping into your online profile, it's more important than ever for you to stand out with a personal bio that reveals the multifaceted human with a powerful story that you are. But what stories should be telling in your bio? Is...

We've all been exposed to so many 'must do' marketing strategies insisting that we need to reach a big following online or build a complicated funnel, or (you fill in the blank...) But what if we could forget all that? What if the secret to truly great marketing had nothing to do with what most of the marketing gurus are telling you? My guest in today's episode is Christina Fre...

Today's episode is all about how my guest, Aimee Montgomery , used LinkedIn to grow her digital marketing & business coaching agency.  We really went deep into the details of exactly how she pulled this off - landing 20 new clients in her first month just from building relationships on the LinkedIn platform. BUT, I also want to share some huge news!  I've combined my LinkedIn Live Ju...

Here's a new angle for why you might consider starting a podcast this year. Podcast content marketing can be a powerful way to build an audience for your business and there are a growing number of ways to monetize a podcast effectively. For example, podcast listeners are perfectly primed to be receptive to online courses, and have the disposable income to pay for them. Just imagine: Instead o...

Why is it becoming so important to build an engaged community for your business? Why should you focus less on attracting the largest crowd and more on getting the right people to stay? And how could you use video to create true fans who binge your content and bring their friends? To help answer these questions I've invited Ben Toalson onto The Standout CEO Show. Ben is the Video Content Marke...

Whether you're delivering presentations, speaking at conferences or facilitating meetings, the last two years have taught us that it's now essential to learn how to communicate virtually. As we move into the future, this is not going away. Most major conferences are going to continue to offer on online component. Many employees and entrepreneurs are going to continue to run their busines...

All of your efforts in promoting your work and getting your name out there usually revolve around attracting as many new people as possible. But, here's the truth: How many people you attract is not nearly as important as who stays. So what can you do to keep people coming back? When you're publishing your content marketing stuff - your live videos, your podcast or your LinkedIn newslett...

When you want to learn something new what do you do? I'm betting you look for a video that will show you how to do what you're looking for. Consumption of online video has skyrocketed in the past two years since we've all been working from home and social distancing. So, if you’re serious about teaching others, growing your business, or building an online course, instructional video...

How do you maintain your creative flow when it comes to creating video content? (or any other kind of content). How do you stay inspired within the constant grind of posting on social media? ​ The conventional advice for being consistent is to batch your content. For example, you shoot several videos in one morning so that you're able to produce a lot in a short amount of time. ​ But, what ha...

How can you leverage LinkedIn for lead generation, without without spending a penny on ads or investing time in building funnels?  How do you develop your content strategy so that it positions you as an authority within your field and spurs engagement? My guest, Molly Stovold, joins The Live Stream Show to address these questions. She's created a LinkedIn Lead-Gen System that's focused o...

Break through the noise & create demand with your next video!  Join my FREE Mythbusting Masterclass All of us creators, myself included, are just absolutely killing ourselves by doing tons and tons of how to videos and tons of educational and value content – because we all believe that this is the thing that we really need to be doing. Coming to the market place in our zone of genius and const...

As a creator entrepreneur you can often find yourself making things way more complicated than they need to be. And this is especially true when it comes to social media and video content creation. For the generation that identifies as 'digital immigrants,' who often feel anxious and/or left behind by the fast changing world of technology, there's a growing need for guidance in pivot...

What does it take to have a remarkable business? To lead a remarkable life? How do you make something so good that people talk about it? How can reach more people online without pretending to be something you’re not? What are some natural ways that people could share your content? These are the questions I'm tackling in this episode!  Welcome to a whole new season's worth of content that...

We all want to grow bigger, reach higher, or innovate better. But, what makes someone pick you, stick with you, and stick up for you? What makes your work resonate enough so that people will not only show up, but they'll stay with you and join your movement? These are questions being asked by this week's guest, Jay Acunzo who's exploring the concept of resonance in our work. Join ou...

If you're a content creator and a content entrepreneur and you're probably wondering how you can make great content that will resonate with your audience, attract them to you and actually start growing your business. Here's the thing. You can spend a lot of time creating that one piece of really great content but, because there's a ton of noise out there, that one piece can get...

To get ahead in whatever business you're in, the truth is… you've got to be able to create inspiring content! If you don't, you’ll simply get lost in the noise of other businesses competing for your potential customers' attention. Most people believe that you have to spend thousands on creative agencies and professional photographers to create outstanding content, but that&apos...

Over the past two years practically everyone who shifted into working from home experienced the space and time to reflect on how they've always done their work. So many are questioning the idea of 'going back' to their job the way things were. This has led to what trend spotters are calling 'the great resignation' where more and more people are striking out on their own to...

In today's episode, I'm sharing my best tips and the strategies that I'll be implementing in the New Year to build my personal brand. You want your personal brand to be rock solid. And in this day and age, if you're in the digital immigrant generation, you may be feeling like the whole digital marketing train has left the station - without you on it. More than ever there's...

How do you get people to come and join you when you go live? The best part about doing live video is having a live audience to engage with. So, there's nothing more depressing when you go live and you can see that no one is watching. :( In this episode I'm sharing my system to get more live viewers on Facebook Live, on LinkedIn Live and also on Youtube Live. Here's my complete break...

When you think of going live most people are thinking about using Facebook or Instagram. But what about Youtube? It's the biggest video channel so wouldn't it make sense to stream there? And did you know that LinkedIn just opened up its live streaming feature for all users? And then there's Twitter, Twitch & TikTok... Or could you multicast to go live to all these places at the...