Sports CDP Crash Course - Data Talks

In the wise words of Robert Kiyosaki, “the best way to predict the future is to study the past…”. And that’s what we did to identify these trends. Not only that, but based on our first-hand experience and research, we are able to bring you these trends with great confidence. So without further ado, let’s dive right in. Values-driven fandoms: Sports for many supporters and fans are not just about t...

Meet Stefan Lavén the CEO and Founder of Data Talks.  Did you listen to #49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a subscription model to sell football tickets ? Well, Stefan was the interviewer. So in a sense, you have already met him. In this episode, however, we get to interview him. We look back: on the journey that our company Data Talks has been on so far in...

In today’s episode, we are focusing on the importance of making women’s sports a priority as part of our “10 components to include in your sports marketing today” series. This is the 10th and final component we are discussing so if you have missed the first 9, make sure to listen to those too. To quickly recap, these are the 10 components to include in your sports marketing today that we have alre...

“FC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the will is even bigger. It is the story of a club that from the start had the courage to think innovatively and step out of the shadows”.   One of the ways that FC Midtjylland is leveraging innovation and dreaming big is by using a subscription mod...

In this day and age, sports organizations possess powerful platforms that can be leveraged for the greater good. And addressing issues related to injustice and inequality are two pivotal examples. Deloitte described this ever so eloquently in their US sports outlook 2021 report when they wrote: “Social justice has become so critical that future growth will likely be predicated upon how authentic o...

Creating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this because we talked to over 100 decision-makers in sports and found out this information. And you know as your preferred sports CDP partner we take what you say seriously. That is why we are focusing on incorporating new sponsorship opportunities as part o...

Meet Lindi Ngwenya The Founder and Managing Director of a sports agency called   Sisu Sports Management , representing male and female football players, staff, and clubs as well as providing merchant services to Clubs. Lindi Ngwenya is passionate about serving emerging football markets across Africa, Scandinavia, the USA, and Women's football. And today, we get to step into her world and shar...

Today, an increasing number of sports athletes are driving personal connections on different platforms and channels – especially on social media. Sports fans are looking to athletes and other sports influencers that champion societal issues that they believe in. They view these athletes as both meaningful and personalized connections. And this trend can be seen across industries beyond sports. On...

We are continuing with our “10 components you need to include in your sports marketing strategy today” series and today’s focus is on leveraging your social media platforms. This is the 6th component we are discussing so if you have missed the first 5, make sure to listen to those too. According to Nielsen, 47% of people who watch sports on TV or via digital platforms simultaneously watch other li...

Meet Soleen Al-Zou'bi Head of Women’s Football & Assistant Technical Director at Jordan Football Association and Co-founder and president of Finaa Organization - a non-profit organization that empowers girls and women through football. Soleen is also a Women’s Football Committee member and Youth Panel member at the Asian Football Confederation (AFC).  We sat down with Soleen to discuss: T...

Today we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th component out of the ten that we will be deep diving into as part of our “10 components you need to include in your sports marketing strategy today”. If you missed the first five, be sure to listen to those as well. Unlike traditional TV, an OTT platfo...

An increasing number of supporters expect to receive some form of content during the off-season. Moreover, with the rapid increase in content creation and consumption across different platforms and channels, the demand for additional sports content has also grown. According to Nielsen’s 2022 global sports marketing report: “the demand for content related to a live event (match announcements, highl...

Meet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before. We sat down with August to discuss: the importance of academy football the challenges academy football face changes needed to make academy football the best it can be and of course, we discussed...

We are living in the fastest-changing communications technology landscape than ever before. New software and applications are sprouting up like mushrooms. Think about it, fifty years ago, the majority of people did not have email addresses. But nowadays it’s virtually impossible to conduct any kind of process in your sports organization without an email. Less than twenty years ago Facebook didn’t...

We are continuing our “10 components to include in your marketing strategy series”. Today we are looking at component number 2, personalization. We will briefly discuss what personalization is, and why it’s important that you include it in your marketing strategy. But first, a couple of statistics: 91% of consumers say they are more likely to shop with brands that provide offers and recommendation...

Meet Lucy Mills From working with the FC Barcelona Foundation and Impact Youth Foundation Ghana to being a member of the Board of Directors at Lewes Football Club, UK, and a  Contributor to the International Working Group on Women and Sport, and co-founding READY - a community of industry professionals coming together to learn about innovation, technology, and Web 3.0, Lucy Mills is indeed le...

This is something that our customer AIK have seen incredible results from when they generated 6 figures during one marketing campaign. So how did they do this?  Well, as I mentioned, the first step was implementing a CDP. Once they had their data in the CDP and understood a bit more about their supporters, they created what we call segments - that is, groups of supporters that share one or mo...

As we have previously discussed, strategy is important because it is your roadmap to achieving all your organizational goals and beyond. Today we will expand on this by giving you 10 key components to include in your marketing strategy. Adopt a supporter-centric approach - this means putting your supporters at the center of everything you do. Whether it’s your pricing or communications, let your s...

Meet Alba Pardo , co-founder of Women in Action Sports Network . We sat down with Alba to talk about: being a woman in action sports all the exciting changes happening within the sports industry the importance of community building practical tips to help sports organizations to build strong and inclusive communities Alba and the team over at Women in Action Sports Network have an Entrepreneurs Boo...

The question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Although this might sound counterintuitive, it’s those with limited budgets that especially need a sports CDP. Why? Because a sports CDP is going to help you: Increase your income - so why would you choose to not invest in something that is going to help y...

In this episode, we will give you a concise guide on how you can win over Gen Z fans. Focus on World-class fan experience in and outside the stadium -this is something that we touched open in our previous episode with Julia Roca Valverde. Instead of just the game, as was previously the norm, focus on the entertainment value as well. A sport that is doing this well over in the United States is boxi...

We sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist. She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus. For our interv...

The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now...

"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" Kevin - Business to Consumer Manager Västerås IK .  There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their...

Meet Robert Vilahamn From founding Vilahamn Standard Soccer Academy in Uganda to being the Head Coach of BK Häcken , a team in the highest division of women’s football in Sweden, and being a Partner & CEO för Gignation, Robert's career spans many fields and industries. However, it is his passion for women’s sports and sports in general that has brought him to our Podcast. Some key takeaways fr...