Sports CDP Crash Course - Data Talks

In this final episode of 2024, Karen Ramirez, founder and skipper of Sporting Sheroes, takes us on a reflective journey through an extraordinary year for women in sports. From historic victories at the Paris Olympics to record-breaking crowds at the Women’s Six Nations, 2024 was full of achievements worth celebrating. But it wasn’t all smooth sailing. Karen dives into the challenges that remain—fr...

In this episode, Data Talks’ founder Stefan Lavén sits down with Gabriel Monidelle , CEO of HockeyAllsvenskan —the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies. Gabriel shares the league’s vision for elevating hockey in Sweden, the challenges of...

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez , founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs. She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture...

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.” Listen as Martin Geisthardt , CEO of 1. FC Magdeburg , and Peter Kekesi , Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga c...

In this engaging panel from the Data Talks Revenue Conference 2024 , hear insights from AFC Wimbledon ’s Head of Revenue and Operations, Bal Srai , alongside CRM and Performance Marketing Manager, Jamie Dorsman , and Sports CRM Consultant, Paul Brierley . Moderated by Fiona Green , CEO and Founder of Winners, this episode dives deep into how AFC Wimbledon’s innovative data strategies are revolutio...

In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar , co-founder of Kick Off, the conversation features key figures in women’s sports, including Helen Ward (Head of Women’s Football at Watford FC ), Aidan Boxall (Women’s Team General Manager at West Ham United ), and Shrey Nilvarna (Fan &a...

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez , founder and skipper of Sporting Sheroes , takes the guest host seat to delve into a topic close to her heart: the relationship between men’s and women’s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance of inclusivity and parity in sports, highlighti...

The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Women’s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as reported by Quartz. In this panel discussion, hoste...

Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a future in the next coming 5 years, but rather, a future that happens in a mere 14 months, at the end of nex year. "It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of passionate fans, all draped in the vibrant colors...

Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks’ Revenue Conference. Being in a sold-out sports event is an overwhelming sensory and emotional experien...

When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’s where we come in at Data Talks. At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of th...

In this episode, we’re excited to welcome Stef McLaughlin , the Commercial Manager at Lewes Football Club. This pioneering club is renowned for its commitment to gender equality in football. Lewes FC is breaking new ground with its inclusive approach, from breastfeeding facilities in the stands to offering a diverse range of healthy vegan options on match days. Join host Lorraine Moalosi as she si...

Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explore how you can leverage supporter data to identify and target untapped international markets, creating tailored campaigns that truly resonate. By the end of this episode, you’ll have practical insights into how to use gamification, segmentation, and...

In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes , tackles the critical issue of media visibility for women’s sports. Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of women’s sports. She shares practical tips for at...

In this episode, we’re joined by Carl-Erik Moberg , the CEO and Co-Founder of TicketCo , a leading company providing digital ticketing solutions for sports organizations, events, and venues. Carl-Erik’s entrepreneurial journey began at just 16 years old, when he launched his first venture in waterskiing courses and event ticket sales. Since then, he has successfully managed over 20 restaurants and...

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that successful sports organisations are using to fully leverage the power of social media. These secrets are game-changers and can set your organisation apart from others.  There are many different metrics sports organisations use to measure the succ...

Our next guest is the CEO of Great Britain Wheelchair Rugby Jason Brisbane . Jason is also the current Chair of the Europe, Middle East, and Africa region of the Global Institute of Sport. Jason previously worked as the Head of Community and Grassroots Development at the NFL - leading on the strategic and operational growth of NFL Flag in the U.K across both schools and community settings. He was...

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're discussing an exciting topic: how sports organisations can sell more tickets to tourists.  The relationship between tourism and sports is truly symbiotic. Tourists travel to experience new places and cultures, and sports events offer a perfect opportunity for them to immerse the...

We’re thrilled to welcome Kirsty Burrows , Head of the Safe Sport Unit at the International Olympics Committee , to today’s episode. Kirsty’s impressive credentials include serving as the IOC Lead Safeguarding Officer at Games-time, Academic Director of the IOC Certificate: Safeguarding Officer in Sport, member of the Council of Europe’s Pool of Experts in Safe Sport, and author of the IOC Safegua...

Join Karen Ramirez , founder of Sporting Sheroes, on this DataTalk Sports CDP Crash Course Podcast episode as she previews the Paris 2024 Olympic & Paralympic Games. Discover the exciting firsts and ongoing debates, from gender parity and family provisions for athletes to the inclusion of new sports like surfing and breakdancing. Learn about the significant changes in women’s sports, including...

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thrive by propelling them to the centre of fans’ hearts and actions so they can become a core part of their fans’ lives. 'm your host, Lorraine Moalosi, and today we’re talking about how to sell more season memberships during the summer. 1. Gamification...

Join host Lorraine Moalosi in an insightful conversation with Thomas Rypens , Direct-to-Consumer Director at Club Brugge . Discover how Thomas oversees fan engagement through ticketing, merchandising, and digital strategies, while leading Club Brugge's Customer Experience team. Gain valuable insights into fan behaviour and the pivotal role of innovation in shaping the future of sports. Tune in for...

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thrive by propelling them to the centre of fans’ hearts and actions so they can become a core part of their fans’ lives. 'm your host, Lorraine Moalosi, and today we’re talking about a crucial topic for ticketing managers and marketing managers: how to...

In this episode, we dive into the fascinating world of sports, business, and gender equality with Fanny Almersson , a passionate researcher and PhD student at the Stockholm School of Economics . Fanny shares her personal journey—from playing football as a young athlete to her current role studying the inner workings of successful women’s clubs in the Nordics. Discover how sports shaped Fanny’s cha...

Hello and welcome to yet another exciting episode of the “Sports CDP Crash Course”, I’m your host, Lorraine Moalosi, thank you for joining me. Whenever I interview people I usually start off with an ice-breaker so I thought that this time I would start with a joke since I am riding solo. Here goes nothing and everything, Did you hear about the football team that couldn't get a stadium Wi-Fi signal...