Sports CDP Crash Course - Data Talks

In this episode of Sports CDP Crash Course, Data Talks’ Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discussion on the growth of women’s sports. Recorded live at SportPro Live at Kia Oval, London, on April 25th, this episode brings together influential voices from the industry to shed light on crucial topics that shape the landscape of women’s sports. Joini...

Transcript: In sports, success is achieved more than just on the field but also off the field. Therefore, strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. So in today’s episode, we are discussing the different...

Welcome to this week’s episode of our podcast, where we are thrilled to have Marisa Schlenker as our special guest. Marisa is a remarkable individual whose passion for community and its transformative power in the sports industry is truly inspiring. In this episode, we dive deep into Marisa’s journey and explore her unwavering dedication to fostering a sense of belonging and unity within sports co...

We are thrilled to welcome Karen Ramirez as our guest host for this week’s episode, marking the beginning of her monthly updates on current affairs in the sports industry. As the founder of Sporting Sheroes , Karen brings a wealth of knowledge and experience, particularly in sponsorship development for women in sports. In this episode, Karen shares her diverse background spanning various industrie...

Last week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise. In case you missed it, we brought you this week´s special podcast episode, where you can listen to our Head of Communications and PR, Lorraine Moalosi, CEO and Founder Stefan Lavén, and Chief of Growth, Dion...

Whatever campaigns you run and however way you run them, you always want them to perform well. So whether you are sending out an email campaign for your latest limited edition jersey release or sending an SMS campaign reminding your previous season holders to renew their season tickets for your current season, the hope is always that you will achieve your goal. In order for you to understand the p...

In this week’s episode, Lorraine sits down with Karen Ramirez, founder of Sporting Sheroes , an organization that champions women in sports. Karen’s mission is to see more female athletes achieve their full potential, both on and off the pitch. Karen shares her journey of falling in love with sports and why she chose to work with a wide spectrum of ages, starting with grassroots, instead of focusi...

Clubs have many goals they need to achieve. Which is why it is important to have key performance indicators (KPIs). These let you know how you are performing against your goals. Are you reaching your goals, all the time or once in a while if at all? In episode 24 we discussed this very topic of KPI and we talked about what they are and why you need them. So this episode is a sequel to episode 24 b...

Our next guest is the CEO of Women in Football UK , an organisation that empowers women, men and non-binary people in the football industry with the knowledge, expertise, and support to create a brighter, more diverse future within football. On top of that, Yvonne Harrison has served as director and advisor to many different organisations within the sports industry, and she is also the founder of...

In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having to choose between the two? That is, whether your sports organization should collect and analyze fan data yourself (do it in-house) or you should outsource it (let an agency do the job). There are three main challenges that outsourcing fan data analysis can bring about: No one knows your sports organization b...

“What story are you writing? Together, we can create a more inclusive working life where more people feel seen, heard, and safe”. These are the words you see when you land on Anna Blixt’s website . Anna Blixt is an expert diversity and inclusion educator and facilitator with a strong passion for improving the work lives of others because she believes that the workplace is the perfect starting poin...

Selling out your stadium consistently hinges on you knowing who your supporters are, how they interact with your club, and how you can reach them with your ticketing offers. That is why it is important that you grow your supporter base continuously, collect supporter data with contact information and merge it with your sales data. These are the first 2 fundamentals out of 4, that you should be usi...

Our next guest is a Professional Squash Player based in Pakistan who was ranked number 120 in the world by the Professional Squash Association. She is not only an athlete but also an activist. Noorena Shams is the first ever athlete from Pakistan to have spoken at the United Nations Human Rights Council social forum Geneva 2018 for the rights of athletes of South Asia. This is what Noorena has to...

Grow your supporter base continuously  Sports clubs are one of the most followed accounts on various social media platforms. That’s because fans are hungry to keep up with their favourite clubs. Fans want to see what their favourite players are up to. A great example of this is how Al-Nassr FC gained over 2.5 million new followers in a matter of hours following the announcement of Cristiano R...

From working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry and Tableau consulting, Eva Murray is an expert on all things data and working data-driven. And now, as Lead Evangelist at Snowflake, one of Data Talks’ solution partners, Eva helps organizations have more impact with data and drive the adoption of...

Happy International Women’s day. Today the global world community celebrates the social, economic, cultural, and political achievements of women while also calling on all stakeholders to take action in order to accelerate gender parity. And the theme this year is: DigitALL: Innovation and technology for gender equality. And of course Data Talks being a SaaS company bringing cutting-edge innovation...

Meet Rebecca Sowden The Women’s Sports Director at WeAreFearless & the founder of Team Heroine - a platform where they share insight, tools, and inspiration to help brands and rights holders unleash the power of women's sports sponsorship and marketing. Rebecca Sowden has also worked as a Sponsorship Manager and Commercial Marketing Director. She also worked as marketing manager for FIFA where...

Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, and then working in business development for creative agencies in the Omnicom & BBC networks, Sahaj Shah combines policy and business strategy within her design role in sport. Sahaj recently led Areto Lab ’s 2022 research report about online abuse...

Did you know that women’s sports communities are growing faster than men’s? And that this growth follows an industry-wide phenomenon. According to The Sports Innovation Lab report on: “The growth of women’s sports community”: Women’s sports have a community growth score that is 40% higher than the general sports fan community  The women’s sports community growth score is trending up year-on-y...

Our next guest is an award-winning entrepreneur, marketer, and investor. He was featured in Campaign Asia-Pacific 40 under 40 2021 as a future-gazing mastermind. He is also the co-founder of Happy Marketer where he helped scale business from zero to $10 million in billings over a decade without a single investment dollar. Prantik Mazumdar has also consulted with global sporting brands and business...

GDPR in the world of sports – this is definitely not a new topic.  GDPR is the toughest privacy and security law in the world and it imposes obligations onto any organization which targets or collects data related to people in the EU. At the center of this law is the protection of personal data. Which is a great thing that all sports organizations should embrace. Prior to GDPR, organizations...

We are nearing the end of the first month of 2023! Although every sports organization is different, a common goal for all is to keep supporters engaged and active. Some focus on trying to get new supporters while others focus on keeping their most engaged supporters, engaged. But have you ever thought about reactivating passive supporters? That is, getting supporters that rarely buy your merchandi...

Meet Kati Packalén - the Managing Director of Basketball Finland Kati was forced to walk away from a 10-year career with one of the biggest companies to come out of the Nordics. As a consequence, she found herself on a journey to seek a path that was more in line with her purpose. That journey led her to her current position as the managing director of Basketball Finland. But before then, Kati Pac...

Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations’ pain points is something we prioritize. So we wanted to find out what sports organ...

Meet Nick Meacham Nick is a Sports and Media leader with over 20 years of expertise. Nick Meacham is the CEO of Sports Pro Media , a publisher, advisory, and events business driving the digital transformation of global sports. Nick is also the host of the StreamTime podcast and a Senior Independent Director of the British volleyball federation, among many other things. We sat down with Nick to dis...