Sports CDP Crash Course - Data Talks

Key takeaways: It is important to have a contact database and not just followers The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships. You can grow your contact database by getting started with email marketing Excerpt: Do you want to know how you can generate 6 figures from one campaign just like our customer AIK did? Then you have come t...

Excerpt: One of the most crucial sports CDP use cases is getting data insights . These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of y...

Our next guest, MARIA CAICEDO CABRERA is the director of America de Cali official sports training school in Bogota. At just 25 years old, she has many qualifications under her belt including a bachelor's in psychology, a Master's degree in executive coaching, sports, and high-performance psychology, and an MBA! Having just recently relocated back to Colombia from Spain, Maria is ready to make an i...

There are many different KPIs in sports that you can create based on your organization's specific needs. But no matter what strategic goals you are trying to achieve, big or small, one thing is for certain: your KPIs need to be SMART. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. In other words, when formulating a KPI, you need to ask yourself the foll...

Excerpt:  ...is copying another organization’s strategy as good of an idea as some people often think? Well, In the words of Aristotle, the human being is “the most imitative creature in the world, and learns at first by imitation”. And this is crucial because “it allows us to learn new things quickly and efficiently by watching those around us” (May Institute). So naturally, even in sports,...

We sat down with the co-founder of Winners FDD - Fiona Green and discussed all things working data driven in the sports industry. So listen to this episode if you want to learn more about: Challenges and benefits of working data driven Implementing a successful data strategy Representation of women in sports and data industries Overcoming imposter syndrome 

Excerpt: we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help you with specific strategies. For example, a first party-data strategy - is for those who want to make collecting first-party data their priority. An omnichannel guide for those who want to give their supporters consistent and seamless experiences,...

The word strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meaning of strategy and then discuss why it's important to have a strategy in place. Excerpt:  So, what is strategy? The management study guide defines strategy as a “ A general direction set for the company, sports organization in our case, and its v...

From being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-founder, to graduating from the Football Business Academy in Switzerland and transitioning to Sponsoring and women’s business development side of things at Paris St-Germain. And now being director of Women’s football at N3XT SPORTS - Arianna Criscione...

Transcript You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect it, and the best practices for collecting data? Today we are here to shed some much-needed light on all of this.  First question: What is data? There are many different kinds of data one can collect but in today’s context, we are focusing on sup...

It might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up your belt. However, we actually would advise against that because that would do more harm to your sports organization than good. Instead, we advise you to invest in a sports CDP because it will help you: Sell more tickets and merchandise Attract spo...

Did you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually activate your fans so that they can create positive sentiment, thoughts, and connection with your sports organization on your behalf? Learn how you can increase fan engagement with a sports CDP. 

There are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our expertise in the field of sports marketing plus our experience in the industry and research to find bring you the five sports marketing trends you should follow today

There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today. Excerpt: " Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in sh...

Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to: Selling more tickets and merchandise Increasing fan engagement Filling up your stadium at every single game Building high-value partnerships and sponsors...

Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can: Identify high-value supporters vs lower value supporters You can identify potential new supporters and supporters who are ready to jump ship You will get a clear picture of what your supporters, individually and collectively, like about your organization and what they do not like." Do you often hear about a "360-d...

Happy International Women's Day to all women! We see you, we hear you and we celebrate you. This year's women's day theme is #breakthebias So in this episode, we talk a little bit about what that means for the sports industry. But we don't just stop there. We also look at three amazing sports organizations that have been working hard to propel women's sports forward. This is a topic that we are pa...

"This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them." We focus on: Number 1: Lack of funding and support Number 2: Limited media coverage Number 3: Limited marketing spend Dat...

This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.

Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.

So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.

How can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out more on invaluable CDP use cases.

The only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities available, as discussed in Episode 2 is for them to be data-driven. Listen to today's podcast to find out more on why EVERY sports organization should be data-driven.

The sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes many challenges. Listen to this podcast to find out more about the challenges sports organizations are facing in today's hyper-digitalized environment.