Sounds Profitable

This week Bryan brings you a feed drop from Marketecture.tv, featuring his interview with Ari Paparo. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable! Look forward to interviews conducted by Bryan himself in future on official Marketecture channels, as well as Sounds Profitable DeepDives on the Sounds Profitable YouTube channel. From the original descri...

This week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. Credits: Written by Tom Webster Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit so...

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it’s the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of...

Tom took a look back on all of the great research that was done at Sounds Profitable in 2022 and came up with a handful of the most impactful data points. Here are his three favorite data points from 2022! Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a p...

This week: Opportunity in Kids podcasting as recession looms, Podcasting’s ‘recession era’, some audio publisher’s teams still growing in 2023, and Paul Riismandel joins Signal Hill Insights.  Podcasting’s Recession Era and how podcasters are approaching it. Manuela: This week our first segment is going to cover a variety of articles centering around an overall theme: podcasting’s reaction to the...

We’re off to the races in 2023, and we’re taking you with us. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .See omnystudio.com/listener for privacy information.

This week: Megaphone’s weekend of outages, AdvertiseCast Publishes average CPM of 2022, Apple debuts Delegated Delivery, a software engineer teases adblock for iTunes, and The Podscape 2023 is live.  Megaphone has Weekend of Outages Manuela: We start from a story from the holiday break. On Monday, December 19th, https://podnews.net/update/flemish-podcast-platform on a weekend of outages for Megaph...

Join Bryan in kicking off this year with a review of the notable acquisitions and fundraising that happened in 2022. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .S...

ChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who - or what - writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse. Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Ti...

This week: Amazon advertises podcasts offline, Twitter dissolves its Trust and Safety Council, Automakers phasing out AM radio, and a roundup of new research published this week.  Amazon pushing podcasts offline.  Manuela: This Monday Podnews covered Amazon Music’s new physical-space advertising campaign for their Best of 2022 podcast selections. The best-of collection has prominent placement on t...

Brand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable.  Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more i...

Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan Barletta speaks with Rachel Prisock, head of data and engineering at Realm, about building, maintaining, and ut...

This week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its top five podcasts in Wrapped, and GroupM and Magna predict a ‘durable’ ad market next year.  Sounds Profitable publishes brand safety and suitability study Safe and Sound Manuela: We begin today’s show...

Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place?  Read on to find out. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For...

This week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one of which sounds like a cool robot.  New auto-playing Samsung app spikes downloads. Manuela: Our top story this week, fitting for a holiday weekend, is one of collaboration and teamwork against all odd...

Multitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a win-win The Multitude Podcasting Conference...

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credi...

This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced...

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend ind...

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articl...

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There’s no denying the s...

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn abou...

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .See omnyst...

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts.  Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to Amazon Prime subscribers.  Previously, Amazon Prime...

This week we kick off a two part series on the lessons that podcasting can take from radio's struggles.  Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .See omnystudio.com/...