Sounds Profitable

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more informat...

This week on The Download: Google Announces Ad Library , the maturing podcast ad industry attracts more mainstream brands , and Audiobooks could become new audio advertising frontier . Quick Hits: Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations . Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transc...

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more l...

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more informat...

This week on The Download:Ad Fraud Yet to Significantly Impact Podcasts Marketers and creators react to potential TikTok ban YouTubeTV increases price due to content costs Sounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot...

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Ni...

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofi...

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tec...

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma. Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, a...

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corpora...

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded. Credits: Written by Bryan Barletta Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of So...

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You...

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there ha...

Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable....

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend. Manuela: Th...

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about:  Pre-bid/header bid for Display. Pre-bid is coming for audio. What 'headers' will look like for audio. Links: Bryan Barletta Arielle Nissenbla...

There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up. Frequency Webinar Signup Link. Credits: Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds...

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising....

On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, a...

This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Art19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production...

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya.  Shreya: And I’m Shreya Sharma. This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’  new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcastin...

It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries. Links: Bryan Barletta Arielle Nissenblatt Manuela Bedoya The Download Sounds Profitable: Narrated Articles SquadCast Credits: Hosted by Bryan Barletta and Arielle Nissenblat t Sounds Profitable Theme written by Tim Cameron Edite...

This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits: Written by Bryan Barletta Edited by Tom Webster Produced with  Spooler.fm Hosted with  ART19 Sounds Profitable theme written by  Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information...

This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live. Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have...