Sounds Profitable

Today in the business of podcasting: Podcast Movement 2026 opens public voting on conference sessions for the first time, with nearly 800 submissions from more than 500 speakers. Voting runs through July 21, and 50% of the New York City conference's schedule will be decided by community vote. Tom Webster publishes The Podcast Atlas, Part Two: What The Screen Adds, with five findings on video podca...

Today in the business of podcasting: Tom Webster's The Podcast Atlas, Part Two: What The Screen Adds compares how video and audio podcast ads perform among each format's most engaged users. Video shortens the path to purchase, with 15% of video users buying immediately after seeing an ad versus 10% for audio. Bloomberg's Soundbite newsletter checks in on Apple Podcasts' video rollout four months a...

Today in the business of podcasting: Signal Hill Insights' 2026 benchmark report, "How Podcasts Impact Brand Perceptions," finds video podcast ads now make up 54% of aggregated brand lift data, up from zero in 2023, with video edging audio by one to two points on mid funnel and purchase intent metrics. Forbes contributor Damion Taylor argues podcasters need to make their audio "AI legible" with tr...

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity meas...

Today in the business of podcasting: Podcast Movement 2026, set for September 17-18 in New York City, has launched its first public voting process for conference sessions, with half the schedule chosen by community vote and half by a selection committee reviewing nearly 800 submissions. AdsWizz has renewed exclusive European audio ad sales agreements with SoundCloud and Sonos, extending partnershi...

Today in the business of podcasting: Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of listeners engage with podcasts during hands busy activities while 77% still report giving the medium their full or nearly full attention. Netflix CMO Marian Lee outlines the streamer's deliberately var...

This week in the business of podcasting: Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-form clips, newsletters, and social platforms. Tom Webster's follow-up analysis, The Format That Travels, uses the Atlas data to argue audio wins the ad environment battle, capturing 78% of hands-busy...

Today in the business of podcasting: A new Sounds Profitable report, The Podcast Atlas , finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for factual accuracy and only 31% skeptical of its ad claims, even as video and clips drive more immediate purchase action. Keyari Page argues the creator economy hasn't replaced traditional media but re...

Audio podcasting reaches listeners in hands-busy, on-the-go moments no other format can, and new Podcast Atlas data shows it earns their full attention. Written by Tom Webster Edited and narrated by Gavin Gaddis Find the full article here.

Today in the business of podcasting: Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit. Next Audio co-founder Lemya Soltani detailed on LinkedIn how her MENA audio network hosted a Cannes Lions networking event without VC funding, cutting costs through shared boat rentals, local catering, and budget flights. Sounds Pro...

Today in the business of podcasting: Reminder: Sounds Profitable's latest research, The Podcast Atlas , will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat! Miroma Group has acquired performance audio advertising agency Ad Results Media, with CEO Jordan Fox framing the deal as a major U.S. expansion th...

Today in the business of podcasting: Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here. New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats. iHeartMedia expands its...

Today in the business of podcasting: Register here for the Podcast Atlas debut webinar next week! Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 2026, co-published with JAR Podcast Solutions, finds 61% of listeners discover shows through YouTube and social media, while Tom Webster's A New Map for Podcasting and the forthcoming Podcast Atlas arg...

Today in the business of podcasting: Register here for the Podcast Atlas debut webinar next week! Tom Webster previews The Podcast Atlas , a new Sounds Profitable research report debuting at Vidcon that maps how audiences move across audio, video, clips, social, and newsletters, finding that vertical clips from platform-native creators drive podcast discovery for listeners under 35 far more than t...

Today in the business of podcasting: Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, benchmarked against more than a decade of testing data. A new joint study from Radiocentre, the Radio Advertising Bureau,...

Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters. He argues podcasting is now a territory creators live in, not a single thing they make. Using listeners under 35, he shows why reaching them means going vertical with native clips and organic creators, not the old trailer-and-swap launch kit, ahead of the full Atlas pr...

Today in the business of podcasting: Triton Digital's Mattia Verzella explains why publishers should stop comparing ad revenue by CPM alone, arguing that programmatic, direct, and backfill demand each play a different strategic role in a healthy audio marketplace. Amazon is launching a Creator Hub on Fire TV this summer, bringing videos and podcasts from over 120 creators, including MrBeast and Du...

Today in the business of podcasting: New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube now the most-used podcast platform ahead of Spotify and Apple Podcasts. Penske Media Corporation is acquiring the remaining assets of Vox Media, including The Verge, Eater, and SB Nation, completing...

Today in the business of podcasting: Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote. Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the conte...

Podcast Movement is coming to New York City! Tickets are now on sale for the two events running September 14-18: the Sounds Profitable Business Summit and Podcast Movement NYC . The open call for Podcast Movement 2026 speakers is open until Tuesday, June 30.  The era of growing a podcast audience by making people curious about podcasting is over — the people who were going to discover the med...

Today in the business of podcasting: New Edison Research Podcast Metrics data shows Netflix and Tubi are gaining traction as video podcast platforms, with 14% of U.S. weekly podcast consumers using Netflix and 4% using Tubi, while YouTube leads at 64% and Spotify follows at 42%. A reported $100 million deal has taken Jay Shetty's podcast On Purpose into exclusivity with Spotify and Netflix, with S...

Today in the business of podcasting: Bumper has opened its podcast analytics dashboard to creators of every size, introducing a free tier alongside new Pro and Enterprise plans and making its independent Bumper Score available across the board, while Enterprise subscribers also gain access to a new Bumper MCP server connecting podcast data directly to AI tools. Two notable proposals are stirring d...

Today in the business of podcasting: SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event. The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give adverti...

Today in the business of podcasting: Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real question for creators is not whether they use AI, but whether they stand behind what they publish. The Alliance for Measurement in Podcasting (AMP) Task Force has released its first unified impression fr...

Today in the business of podcasting: Sport Social Podcast Network argues that sports podcasting has shifted from a complementary format to a defining part of how fans experience the 2026 FIFA World Cup, citing a new BBC Studios and NumberEight campaign that drove a 19% awareness lift for a U.S. hospitality brand. CoHost and Quill CEO Fatima Zaidi kicks off a new series by asking 10 founders what t...