Sounds Profitable

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one anot...

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about:  What it means to be a Sounds Profitable partner Where we think Sounds Profitable...

What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is...

This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report debuts next week, and Digiday research shows publishers are warming more to programmatic. Evidence suggests TikTok to explore podcasts. Manuela: TikTok is coming to podcasting, or at least it looks t...

There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more informatio...

This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcasting hosts arrive in the US. ESPN Nears Large New Partnership With DraftKings Manuela: Last Thursday Ed Hammond and Crystal Tse of Bloomberg covered an anticipated deal between ESPN and sports-betting...

As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage.  Podscribe DD:  https://soundsprofitable.com/article/podscribe Thoughtleaders:  https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: crit...

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today’s first segment we’re going to cover two recent pieces about industry growth. First, Kurt Hanson’s Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouva...

With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more i...

Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. Credits: Written by Bryan Barletta Edited by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitab...

This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads Manuela: Our first story is a big one! This Tuesday, Bloomberg’s Ashely Carman published a piece reporting on the discovery that podcast companies are serving podcast players...

This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging,  why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started. Serial and the importance of content curation.  Manuela: Last week news broke that prosecution would petition for the release of Adnan Syed, whose ca...

In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut. Listen to learn about: Dynamic ad insertion and video trends among our sponsors.  Tom’s Podcast Movement takeaways.  What happened at the Sounds Profitable Business Leaders Summit Here’s o...

We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit s...

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by 2026 Manuela: In last Friday’s...

September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan Barletta Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundspro...

This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix’s ad plans so far Shreya: Once again we bring you an article that doesn’t feature the world “podcast”, but could have big implications for the industry. Last Friday...

In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertising How audio ads have grown since.  What we can learn from the evolution of audio ads Here’s our favorite idea from this con...

There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, vis...

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected. Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms. Manuela: Marketing Brew’s Alyssa Meyers brought good news last Wednesday . Thin...

In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more...

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability  Why it’s important to create block and allow lists for advertisers How context and nuance play into the brand sa...

Even with the best intentions, bad ad delivery can happen. But why does it happen?  Credits: Written by Bryan Barletta Edited by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .See omnystudio.com/listener for priva...

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with officia...

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom Webster Produced with  Spooler.fm Hosted with Omny Studio Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more informatio...