Bryan Barletta
Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...
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Episodes
The Hidden Cost of Ad-Skipping 31.07.2024 7:07
A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Top Podcast Q2 Performance, Web Browser Regulation, & More 30.07.2024 3:12
Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More 29.07.2024 4:06
Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More 26.07.2024 9:54
Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.
New IDs in Podcasting, Micro-Influencer Rates 📈, & More 25.07.2024 4:37
Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More 24.07.2024 3:54
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Educational Opportunities for the Podcast Industry 24.07.2024 7:51
Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Google Keeps 🍪(Kinda), Spotify's Q2, & More 23.07.2024 2:50
Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM? Find links to every article mentioned and the full write-up here on Sounds Profitable.
AI Ethics for Ads, Podcasting's Olympic Potential, & More 22.07.2024 4:56
Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More 19.07.2024 8:49
Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits. Find links to every article mentioned and the full write-up here on Sounds Profitable.
What Your Podcast Can ✂️, From Athlete to Influencer, and More 18.07.2024 3:29
Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Podcasting Gets Global, Programmatic Tempts CTV, and More 17.07.2024 3:32
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
What Has Your Podcast Got To Lose? 17.07.2024 6:42
This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Rapid Misinformation, Audio's Prime Advantage, and More 16.07.2024 3:11
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sports Explosion, Going Long on YouTube, and More 15.07.2024 4:53
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Women's Sports A Good Bet, Spotify Adds 💬, & More 12.07.2024 8:49
Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More 11.07.2024 4:37
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions. Find links to every article mentioned and the full write-up here on Sounds Profitable.
TAL Ad Sales Switch, Creators @ Cannes Lions, & More 10.07.2024 3:04
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable.
What Border Collies Can Teach Us About Podcasting 10.07.2024 5:52
This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More 09.07.2024 4:05
Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Managing Misinformation, Tackling Sports Podcast Ads, & More 08.07.2024 4:10
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Making Logos Loud, Sports Driving Standardization, & More 03.07.2024 3:29
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable.
YouTube Trends Report, Where Gen Z Gets News, & More 02.07.2024 4:29
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.
News Producers ❤️ Podcasts, Updates from Vidcon, & More 01.07.2024 3:59
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More 28.06.2024 9:30
Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable.
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