Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Author

Bryan Barletta

Category

Technology

Podcast website

art19.com

Latest episode

Jul 10, 2026

Where to listen?

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Episodes

New Branded Podcast Report, Australia's Audio 📈, & More 03.09.2024

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back up Find links to every article mentioned and the full write-up here on Sounds Profitable.

A Look @ Podcasting's Landscape, Rising Ad Loads, & More 30.08.2024

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More 29.08.2024

Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New Audience Survey Tool, News Publishers on Brand Safety, & More 28.08.2024

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More 27.08.2024

Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry. Find links to every article mentioned and the full write-up here on Sounds Profitable.

The Case for Hard News Ads, Raising Standards for Podcasting, & More 26.08.2024

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More 23.08.2024

Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Onward and Upward- Sounds Profitable at Podcast Movement 23.08.2024

It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More 21.08.2024

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Thrumm Brings the 🎵, Auto Ads Up in AU, & More 20.08.2024

Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More 19.08.2024

Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Apple's Distraction Control, GARM Disbands Over X, & More 16.08.2024

Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More 15.08.2024

Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference.  Find links to every article mentioned and the full write-up here on Sounds Profitable.

SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More 14.08.2024

Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Where Will We Get Our News? 14.08.2024

A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com. You can register now for the live debut webinar , coming to a scr...

Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More 13.08.2024

Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasts Challenge 📺 Attention, GARM's Gone, & More 12.08.2024

Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Olympic Social Media Bumps, Evergreen Brand Focus, & More 09.08.2024

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More 08.08.2024

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More 07.08.2024

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More 06.08.2024

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More 05.08.2024

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Ad-Skipping's Impact, Web Browser Regulation, & More 05.08.2024

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Ad Skipping's Real Impact, UK Podcasting Growth, & More 01.08.2024

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More 31.07.2024

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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