Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Author

Bryan Barletta

Category

Technology

Podcast website

art19.com

Latest episode

Jul 10, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More 03.10.2024

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More 02.10.2024

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network. Find links to every article mentioned and the full write-up here on Sounds Profitable.

19.2 Ounces of Podcasting Wisdom 02.10.2024

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Can't Skip YouTube, Spotify Pod Fan Study, & More 01.10.2024

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Chartable to Close, NYT Teases VP Podcast Appearance, & More 30.09.2024

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More 27.09.2024

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More 26.09.2024

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns.   Find links to every article mentioned and the full write-up here on Sounds Profitable.

Meta Ad Bugs, Paramount Announces Layoffs, & More 25.09.2024

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger.   Find links to every article mentioned and the full write-up here on Sounds Profitable.

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More 24.09.2024

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More 23.09.2024

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More 20.09.2024

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Refocusing Podcasting for Women, YouTube's Launching Hype, & More 19.09.2024

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature. Find links to every article mentioned and the full write-up here on Sounds Profitable.

FAST Fill Rates, Podcast Habits of Registered Voters & More 18.09.2024

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Reversing the Algorithm for Women in Podcasting 18.09.2024

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Coca-Cola on Open Web, International Brands on Podcasts, & More 17.09.2024

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

BBC Renews Podcast Strategy, Spotify Focusing Video, & More 16.09.2024

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More 13.09.2024

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More 12.09.2024

Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity. Find links to every article mentioned and the full write-up here on Sounds Profitable.

IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More 11.09.2024

Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Four Years Strong 11.09.2024

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next.  Written and narrated by Bryan Barletta Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More 10.09.2024

Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Influencing During Elections, AI 🔎 for AI, & More 09.09.2024

Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Brand Perceptions of Podcasting, Australia's Audio Growth, & More 06.09.2024

Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcasting Find links to every article mentioned and the full write-up here on Sounds Profitable.

Attention Attention, Limited Time 🍂 Branding, & More 05.09.2024

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Advertising's August, Industry Growth in Saudi Arabia, & More 04.09.2024

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Listen to the Sounds Profitable podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.