Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Author

Bryan Barletta

Category

Technology

Podcast website

art19.com

Latest episode

Jul 10, 2026

Where to listen?

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Episodes

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More 01.11.2024

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More 31.10.2024

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Better Podcast Marketing and The Curiosity Gap 31.10.2024

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More 30.10.2024

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable.

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More 29.10.2024

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More 28.10.2024

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union 25.10.2024

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows:  The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One , under Insignia Capital Group , plan to join forces to...

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More 25.10.2024

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable.

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More 24.10.2024

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More 23.10.2024

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two 23.10.2024

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More 22.10.2024

Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More 21.10.2024

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More 18.10.2024

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More 17.10.2024

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Debuts 🎵 Single, YouTube on RSS, & More 16.10.2024

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Audio and Video Podcast Consumers in 2024, Part One 16.10.2024

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More 15.10.2024

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcast Audience Interia, A Podcasting Election, & More 11.10.2024

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting's Inertia Problem, Wondery x Spencers, & More 10.10.2024

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Influencers Focus Live Events, Podcast Ad Size Matters, & More 09.10.2024

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Inertia Is The Enemy of Podcasting 09.10.2024

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Walmart's Podcasting Insights, Audible en España, & More 08.10.2024

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Presidential Podcasting Tour, Wondery Launching Toy Line, & More 07.10.2024

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Chartable Replacements, Podcasting @ Advertising Week, & More 04.10.2024

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

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