Bryan Barletta
Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...
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Episodes
Olympic Advertising Strategies, Acast's UK Election Campaign, & More 27.06.2024 3:45
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
NYT’s Audio Paywall, Podcasting's Ad Advantage, & More 26.06.2024 4:44
Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable.
My Favorite Insight From Ad Nauseam 26.06.2024 8:21
This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More 25.06.2024 2:58
Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More 24.06.2024 4:40
Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Improving Podcasting's Accessibility, Worldwide Industry Growth, & More 21.06.2024 7:40
Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Podcasting is Influencing, Coverage from Cannes, & More 20.06.2024 4:34
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More 18.06.2024 4:34
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products. Find links to every article mentioned and the full write-up here on Sounds Profitable.
🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More 17.06.2024 4:04
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Spotify Video Goes Wide, New Podcast Ad Study, & More 14.06.2024 9:21
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More 13.06.2024 3:58
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More 12.06.2024 4:37
Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More 11.06.2024 4:48
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Audio's Cross-Platform Power, Video on Spotify, & More 10.06.2024 3:54
Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Megaphone to Recertify, Audiences on Podcast Ads, & More 07.06.2024 7:45
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More 06.06.2024 4:47
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More 05.06.2024 4:24
Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign. Find links to every article mentioned and the full write-up here on Sounds Profitable.
“My Audience Won’t Tolerate Advertising” 05.06.2024 4:38
This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More 04.06.2024 4:48
Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More 03.06.2024 4:00
Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and advertisers push back against Apple's new "web eraser". Find links to every article mentioned and the full write-up here on Sounds Profitable.
Addressing Spotify, Aging Out Demographics, & More 31.05.2024 10:05
Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Of Mice and Megaphone 29.05.2024 13:47
This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Industry Leaders in London, Licensing in Podcasting, & More 23.05.2024 3:05
Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. Find links to every article mentioned and the full writeup here on Sounds...
Spotify Podcast Trends, Business Podcast Audience Analysis, & More 22.05.2024 3:12
Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Politics in Podcast Ads, Spotify Removes Ad Floor, & More 17.05.2024 9:21
Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. Find links to every article mentioned and the full write-up on Sounds Profitable.
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