SocialMinds - A Social Media Marketing Podcast

It's been a busy fortnight packed with updates to every social platform. This week on Social in Six, Theo and Eve are discussing the global rollout of Instagram Guides and the opportunities for brands, Twitter's plan to bring back verification in 2021 and the details of Snapchat Spotlight - its answer to TikTok which is promising a share of $1M dollars to the creators of its most viral videos. Plu...

Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH - something most brands wouldn't even consider. In this episode, KFC UK & Irelan...

This week on Social in Six, Theo and Eve take a first look at Instagram's redesign, which puts Reels and shopping front and centre, reveal what WhatsApp's new shopping button means for social commerce and messaging payments, and speak to what Spotify's latest acquisition means for podcasters. Plus we cover the benefits of new public subscriber counts on Snapchat, Twitter's expansion of Fleets and...

The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequality within business. So how can companies make sweeping changes from entry-level to C-suite and how do we all promote inclusion and representation without box-ticking or indirect discrimination? This week we learn from Scott Morrison, a mentor, founder of The Boom, and advertising alumn for names suc...

Social in Six is a breakdown of the top social media stories and what you need to know. This week, Eve breaks down some huge updates in social commerce, including TikTok's Shopify integration and WhatsApp launch of shopping in chats. We also cover updates to Instagram LIVE and the new measures being put in place to force influencers to disclose ads, plus two updates to Snapchat's AR capabilities t...

Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit's VP and president of global advertising, previously of Pinterest and Google. In...

Social in Six is a breakdown of the top social media stories and what you need to know. This week, Theo and Eve discuss the launch of Snapchat Sounds, a new audio browser for Reels, shoppable IGTV videos and Facebook's ban on political ads until after the US Presidential Election. We also talk about what will happen if Instagram turns into Facebook entirely, the new update from Wordpress which let...

Gaming's popularity is experiencing an unstoppable evolution, a large part of which is the involvement of the music industry. Fortnite's recent live in-game gig with Travis Scott saw over 12 million players tune in while brands like Burberry and Louis Vuitton are already utilising the creative opportunities that this collision of worlds has created, designing digital fashion lines and sponsoring v...

This week on Social in Six, Theo and Eve announce the long-awaited launch of Facebook Messenger and Instagram Direct's integration, explaining what it means for both brands and users. We also cover stories from Snapchat, LinkedIn and Pinterest, as Snap expands its video ad offering and LinkedIn and Pinterest both roll out their versions of the popular Stories format. Finally we discuss what Reddit...

Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we're joined by Dom Boyd, managing director of market research company Kantar and previously of adam&eveDDB. Dom says there's a concerning trend in creative advertising: we've lost our sense of humour. Kantar has crunched the numbers and found that funny a...

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we're talking about Instagram's new home screen which highlights Shopping and Reels, Snapchat's decision to bring ads to its lightweight Minis apps and the launch of Google's answer to TikTok, YouTube Shorts, in India. We also discuss Facebook's AR glasses in partnership wi...

As one of the most prestigious advertising magazines in the world, it's easy to fall into the trap of thinking Adweek's writers only care for a specific type of ad. But just as creativity has moved on from eye-wateringly expensive masterpieces and ten-minute short films, so too has Adweek's definition of what makes a memorable campaign. In this episode, we're joined by Adweek's creative and innova...

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week we discuss TikTok's partnership with Teespring and what that means for creators and monetisation, the expansion of Instagram Guides as the platform experiments with long-from, and the reasons why Facebook might soon ban all news posts in Australia. We also cover the trend c...

When TikTok first stepped on the scene, cynics called it a passing fad. It's only been two years since Musical.ly merged into TikTok and the platform has fast become the gold standard for content creation. In this episode, we're joined by TikTok's managing director of global business solutions, Inam Mahmood, and Abi Clarke, a stand-up comedian who has shot to fame on the platform over lockdown. Be...

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. We're talking about TikTok's first music distribution partnership with UnitedMasters, Twitter's new reply features and Facebook's campaign to get brands and users including more hashtags in their posts as well as using them as a search tool on the platform. We also discuss...

For the last 15 years, YouTube has shaped culture, but culture equally shapes YouTube. Because the platform's Trending tab is curated based on what's popular, it's a true reflection of society and culture by country - and therefore an invaluable resource for brands. This week we're joined by YouTube's culture and trends lead, Roya Zeitoune, whose job it is to track these trends. In this episode sh...

Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter's proposed paid subscription model, and reveal the featu...

Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from an eating disorder, we spoke to one of Facebook's...

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram's Reels and explain how it differs to TikTok. We also give you a first look into Snapchat's new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of thi...

In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Minds, we're joined by head of influence at Ogilvy,...

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter's new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok's new ad platform for brands, which...

A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn't one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we're joined by David Hill, account manager at Acast and previously of Spotify, to lean how...

Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the t...

Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we're joined by Oatly's creative director Michael Lee, to find out the...

Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram's latest change to Stories, which alters the UI to double the number of Stories on your screen; a...