SocialMinds - A Social Media Marketing Podcast

As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social's main players should you invest more time in? This week we're joined by Katrina Cimetta, a paid...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we dissect some of the biggest stories to come out of Instagram, including a breakthrough in social commerce with Shops, a new space for editorial content called Guides, and the platform's move to finally show ads on IGTV and split the ad revenue with creators. Elsew...

Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has been spent covering the vast and sometimes chaotic development of its influence and its influencers. In this episode of Social Minds, Chris joins us to share his insight into the world of the streaming powerhouse, its creators and their superfans. In this, we discuss whether or not YouTubers can cla...

Theo and Eve are back this week with Social in Six to break down the top social media headlines and what you need to know. In this episode we cover a handful of new features from Facebook, Instagram and Twitter, including anti-bullying tools and prompts to reconsider offensive language. We also discuss the news that Facebook will compensate its moderators for the first time ever, many of whom have...

Non government organisations like WWF are used to driving action on and off social, while balancing sensitive messaging with limited budgets. Now the majority of brands find themselves in that very position. So what can brands learn from NGOs during a global pandemic? This week we're joined remotely by Alice More O'Ferrall and Holly Kay, acting head of global digital and social account manager at...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal new features from Instagram and TikTok, as competition increases between the two. While Instagram has made food ordering available through the app, TikTok is pressing ahead with Donation Stickers and a potential Shop Now button having just hit 2 billion dow...

If you're a brand that wants to speak to Gen Z and you're not on Snapchat, what are you doing? We have Snapchat to thank for the mass adoption of augmented reality. It's the reason everyone is currently sat at home trying on 'guess the gibberish' and 'which Disney character am I?' filters. Here to tell us why AR lenses are the phenomenon they are is Snap Inc's global director of creative strategy,...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address TikTok's messaging ban on under 16s, Facebook's $5.7 bn investment and the return of Project Libra. We also discuss what can be deduced from Snapchat's Q1 earnings report, as well as reveal new features from Facebook and Instagram, including a gaming app f...

People look to brands when they feel like governments are failing, when they want something to change and when they need to believe that corporations with money are more than that. In this episode we're joined by a formidable creative director duo in John Kyriakou and Jon Slater, aka The Jo(h)ns. In this, they reveal why now more than ever, brands have to reassure and support their customers, both...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week was a little different; after hosting a series of live webinar sessions, we share our highlights and key takeaways from the most popular episodes. In this roundup, learn what we really mean when we talk about brand storytelling, why time-blocking is your new best fri...

COVID-19 has split advertisers and creative professionals into those halting spend and output entirely and those using this rare moment of global togetherness to create something that resonates. In this episode we're joined by TBWA\MCR's copywriter Olivia Downing, also named in The Drum's 50 under 30 outstanding women in creativity and digital. We discuss what makes a powerful piece of work amid a...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we break down the key updates from Facebook in response to the coronavirus, including a new Messenger desktop app and a Stay Home reaction button, and explain what Messenger's new Auto-Status feature means for privacy. Also in our top stories this week is YouTube's T...

Read the room. COVID-19 has changed everything over the last month and advertising is definitely no exception. We spoke to the global tech editor of Campaign Magazine, Omar Oakes, to find out how the industry is responding, how consumer sentiment has changed and what brands' place is in all of this - if they have one at all. Omar has been celebrating and critiquing brands in Campaign Magazine for...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Our second remote recording features news from across the ever-changing landscape and the impact COVID-19 is having on platforms. We look at Facebook's mounting response to the pandemic, including the introduction of Instagram's long-rumoured Co-Watching tool and a new WHO-bac...

Madness requires methods. We're all adjusting to this new normal. Whether you're working from home, passing the time or having to pivot an entire business model, Chris Williamson has some life-changing hacks to share. Chris is the director of Voodoo Events - an industry that has been greatly affected by the COVID-19 pandemic. But he's also the host of Modern Wisdom, whose Life Hacks series has bee...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. Undeterred by the pandemic, we hosted our first-ever remote recording to bring you news on LinkedIn's new ad format and why Instagram is temporarily putting a hold on new AR filters. This week's episode also takes a first look at WhatsApp's self-destructing messages, Facebook'...

Social science says organic reach is near impossible. But PR specialists have always known how to spread a story far and wide for virtually no cost. It comes down to the TRUTH. Transparency is key, but in this case TRUTH is also an acronym for the five steps that our guest this week, MD of Fanclub PR Adrian Ma, swears by. In this episode we discuss how PR can create shareablity for social campaign...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address how coronavirus is impacting the money that YouTubers make as well as what brands should and shouldn't say, according to Twitter. We also walk you through the new Lens Web Builder on Snapchat, which lets brands and advertisers build their own branded custo...

They know every search, every purchase, every click. Facebook, Google and Amazon are data-mining companies. More than ever, people understand how their data affects the advertising they see online. Still there is a huge discrepancy between what we knowingly give away and what uses its put to by third-parties. In episode 076 of Social Minds, we're joined by Omar Latif, founder of AI tech firm We Ar...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal the status of Facebook's Libra, WhatsApp's dark mode and Twitter's version of Stories - Fleets. We also reveal how much money Byte (aka Vine 2.0) will be paying its creators, cover YouTube's policy on coronavirus content and discuss Instagram's latest chang...

Big brands are forgetting what their founders set out to do; when you've been in the business for decades, you can lose touch with your roots. This week, we speak to Social Chain's new creative director, Tim Donald. He reveals the challenge facing brands to simultaneously adapt and to rediscover their purpose. And brand purpose to Tim doesn't mean cause marketing - not every purposeful piece of co...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week LinkedIn tries its hand at Stories, Instagram brings DMs to the web and Yorkshire Tea started a movement on Twitter. We also cover the latest news from Facebook Inc. and explain what YouTube's latest hire means for influencer marketing. Want to be on Social Minds? Ev...

For our first episode of 2020, we're joined by Mark Asquith - aka 'that British podcast guy'. Mark's years of experience as founder of Rebel Base Media give him unrivalled authority to advise on podcast ideation, production, growth and distribution. Forget the myths you've heard about chart-climbing. Find out if your brand suits a slick show or a chilled chat. Plus learn the importance of retentio...

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week that's Instagram's algorithm, Facebook's recommendations for regulation, WhatsApp's first ad campaign, Twitter maybe getting Stories, what TikTok link in bio means for brands and Burger King's divisive mouldy Whopper. Want to be on Social Minds? Every Monday we're an...

And just like that, 2019 is over. We entered the year bursting with questions about influencer fraud, meaningful engagement and political ad meddling. Though that last one is yet to be resolved, 2020 presents new questions about private payments, brand safety and digital wellbeing - among other things. In our final episode of the year, Theo and Eve break the latest news from each of our favourite...