SocialMinds - A Social Media Marketing Podcast

On this episode of Social in Six,  strategy lead Chelsea Noronha   returns to  the studio with Mil to break down  all the latest need-to-know headlines from the world of social .  This time, that includes three updates from Meta, including the launch of community-focused app Forum, a familiar Series feature for Reels, and new research that says discovery is increasingly happening through social.  ...

Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark  and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions. From repeatable formats to re...

The waitlist for  SocialMinds  LIVE x Meta 2026 is still open! (For now...)  Don't  hang about, register to join us on 27 May in London:  https://www.socialchain.com/socialminds-live-meta-2026/       On this episode of Social in Six, account manager Rachel Lea is back in the studio with Mil to break down the six key updates marketers need to know. This time, that includes Instagram expanding its c...

At MAD//North, we spoke with  loveholidays   about  its  shift to a challenger mindset. In this episode, we continue the conversation with Jasmine Dye, Senior Social Media Manager, to explore how that mindset is brought to life across social, influencer, paid and community.   In this episode, we explore what it takes for a brand to get people talking in a crowded category and how the " loveholiday...

SocialMinds LIVE is back for a fourth sellout event in London on 27 May! Join the waitlist: https://www.socialchain.com/socialminds-live-meta-2026/ On this episode of Social in Six, our social media manager Emily Harrison is back with Mil in the studio to break down the six key updates social marketers should know about. First up, two key updates from Meta including a major sales-focused update to...

For years, brands have tried to  maintain  one consistent voice on social. But the most engaging content today comes from people, not polished brand posts. Primark has leaned into that shift with its colleague-generated content programme, training store teams to become creators and tell stories from a local perspective.   In this episode,  we're  joined by Maria Duncan,  Social Media  & Community...

On this episode of Social in Six,  SocialChain's  senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social  headlines. This time that includes the news that  Meta is experimenting with ads for its chatbot Meta AI and  a big measurement update that should make reporting easier.      Plus, TikTok has rolled out its Local feed to the US, Pinterest  shares  tips  for...

Since we last heard from Kopparberg at our live podcast session at MAD//North  in 2025 , a lot has happened for the UK's  largest   fruit  cider brand  – namely, the launch of i ts refreshed  creator and influencer strategy last spring. Since then, the brand has been on a mission to  entice its core audience of  young adults  and   m aintain  salience for shoppers in the Beer and Cider aisle throu...

It's  our first  Social in Six  episode  of 2026 ! T his time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social.  First up,  they're  breaking down what brands need to know about X's ongoing AI image controversy, plus  a handful of Instagram updates including: Customise Your Algorithm, an official launch for  its new CTV app, and...

When Argos 's social team  set out  to  level up their social channels  a year ago,  they had their work cut out for them.   Now, their  TikToks  are pulling in views by the millions. Whether  it's   dance trends on the shop floor   or  the  account's  ongoing beef with Currys ,  your childhood  favourite retail er  has  viewers hooked.    In this episode, we chat to Aimée Scanlon, Social Media Le...

2025 was the year of sardine tees, filthy martinis and red leather – but we already knew that thanks to Pinterest Predicts' trend forecasts for Fisherman Aesthetic, Pickle Fix, and Cherry Coded. For 2026, Wilderkind , Poetcore , and FunHaus are among the many trend predi cti ons our favourite visual discovery engine has in store for us this year. To tell us about how brands, marketers and creators...

On  our   100 th   Social in Six  episode ,  SocialChain   influencer executive Rachel Lea joins  Mil in the studio to cover off   the top six need-to-know updates from the world of social. This time, that includes two updates from Instagram :  a new watch history feature and a crackdown on duplicate content  that's  got some  news accounts rattled.  They're  also  talking all about Sora, the late...

Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, we  lift the lid on the work and the wins that put community at the heart of the brand, and how collective creativity turned one of fashion's bigge...

On this episode of Social in Six,  SocialChain strategist Chelsea Noronha returns to the studio to help Mil break down social's biggest updates . They cover Meta's ad-free subscription tier launching in the UK, plus the news that Instagram is trialling opening the app to the full -screen Reels feed.     They also discuss two updates from Facebook , including keyword search suggestions for Reels ,...

Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's...

On this week's trend-focused Social in Six, account manager Scarlett Carson joins Mil for a midyear lookback on the trends that are dominating social right now – and the trends to come. They dissect Pinterest's autumn trends report , YouTube's digital culture recap , and talk about the trends they think will sustain in 2025.   They also break down the hottest new updates , like Instagram adding ne...

For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. S har ing the s olution to that challenge is Erina Jones, d irector of social media and s ocial AVOD at UKTV, part of the award -winning BBC Studios. Erina delves into why consolidating UKTV's owned channels made for a stronger brand, t...

On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025.    They also cover Meta's new t...

Mindsets matter more than metrics. In episode two of The Media Lift Effect , Eve Young returns with Gareth Harrison ( SocialChain ) and Mark Byrne (Brave Bison) to unpack how brands can apply the model across audience, creative, media, and measurement.   From auditing assets to making use of AI tools like AudienceGPT , this episode shows how to build strategy around real behaviour, not outdated pe...

Social ad spend is growing but over half of it still goes to waste. In this first episode of The Media Lift Effect , a special SocialMinds × Brave Talk collaboration, host Eve Young is joined by Gareth Harrison ( SocialChain ) and Mark Byrne (Brave Bison) to unpack why performance is falling short — and what needs to change.   They explore the new realities of rising CPMs, fractured attention, and...

On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok's answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new shoppable stickers for Shorts.  They also discuss Meta's plan to train chatbots to send follow-up messages unpromp...

Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category. T oday's guest is Josephine Keller, Dr. Oetker's head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been f...

This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of new ad tools from both TikTok and Meta, LinkedIn's new First Impressions Ads and a promising update on Instagram's trial Reels. We also cover Pinterest's midyear trends report and, finally, unpack a WPP Media rep...

Procurement isn't just about cost-cutting anymore. It's about chemistry, collaboration and long-term value. That's the message from this week's guest, Tina Fegent – one of the UK's first marketing procurement specialists and a leading voice in agency-client relationships.   In this episode, we explore how procurement has evolved from tactical to strategic, why "fit over flash" matters in pitches,...

The Brave Bison team sit down to decode what's next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we're talking about it. Hit follow to be the first to listen to Decoding Discovery...