SocialMinds - A Social Media Marketing Podcast

In this week's episode of Social in Six, we talk about Instagram's latest tests - which include an emphasis on suggested posts, Fan Club Stories, and NFT-style collectables. Plus we discuss the arrival of Instagram desktop posting. We also cover TikTok's new brand uplift ad polls along with its new Jumps feature, Twitter's new sharing options, the application process for Super Follows and Ticketed...

The general perception of the Army is that being a government organisation, it's traditional. That's why this conversation with the British Army was so surprising and so valuable. In this episode, we're chatting to Alex Schillemore, the British Army's head of digital and content. We're also joined by Sarah Hiorns, the social media content manager for Capita, which handles recruitment for the Briti...

This week on Social in Six, we discuss the new details uncovered about Twitter's Super Follows and the addition of newsletter sign up buttons in creator's profiles. We reveal the latest efforts from Instagram to keep creators onside, like new content approval processes and the ability to tag two brands in one ad. Plus we explain why Facebook will keep creator products free until 2023. Finally we d...

Even the world's most powerful brand finds value in social. For LEGO, it means appealing to all ages through innovative content and pulling off UGC on an epic scale. In this episode, we're joined by the LEGO Group's digital creative director for the Americas, James Gregson. He talks to us all about creativity, adapting to constant change, and always staying true to your brand. In this, find out wh...

This week on Social in Six, we're covering several new updates from Twitter and Instagram, a few from LinkedIn and plenty from Snapchat. We discuss Twitter's upcoming subscription model, Twitter Blue, and everything we know about it so far, plus the relaunch of verification and several new features the platform has added to its audio feature Spaces. Over at Instagram we discuss the platform's new...

There's a lot of conflicting advice about business as usual content, or real-time marketing. Its value is widely questioned but many brands find a need for it nevertheless. In this episode, we're joined by Twitch's director of social media (EMEA) to discuss the merits of being always-on. Whether it's scheduling content in advance or reacting to current trends, Twitch has crafted a strategy that wo...

This week on Social in Six, Theo and Eve explain Twitter's newly-launched Tip Jar feature, Snapchat's new Creator Marketplace and Instagram's decision to include pronouns in profiles. Plus we discuss TikTok's new native shopping tab, which is being tested among a small group of accounts, and Pinterest's first foray into live streaming with its virtual event taking place the end of this month. Fina...

Online communities are more prevalent today than ever before - and that has only accelerated since the pandemic. Few companies are better placed to speak on this shift than Reddit, which joins us for a second time in this episode. This time, we're speaking to Jack Koch, who is Reddit's global head of marketing sciences. Throughout this conversation, Jack reveals their learnings from Reddit's partn...

This week on Social in Six, we discuss several new features being tested, including Twitter's in-profile tip jar and its Business profile types. Plus we talk about TikTok's new Lead Generation ads and give you the latest on Pinterest's Shopify integration. Finally we reveal two big changes for Instagram: a suite of monetisation features for creators and the changes to Instagram LIVE that are set t...

Social and digital word of mouth has changed the way entertainment brands approach show promotion. One brand you can't ignore in this space is Netflix, whose documentaries and original shows take on a life of their own online - just look at what happened with Tiger King. In this episode, we're joined by the global creative marketing manager at Netflix, Alexa Diaz. We discuss her approach to huge t...

This week on Social in Six, we discuss several new features being tested, including Facebook's upvote and downvote test for Groups and the latest from Instagram's experiment to hide public like counts. Plus we talk about the newly launched Clubhouse Payments feature, as well as the new audio product that Reddit is rumoured to be working on. Finally we reveal two updates to social commerce: TikToks...

Esports has erupted into the mainstream as a central form of entertainment in recent years. The role of social media channels has helped to push it from a subset of sports culture to an industry in its own right - expected to generate $1194.8 million in 2021. So how can brands capitalise on the rise of esports to reach a new audience? In this episode, we're joined by Luke Donovan-King, director of...

In this week's episode of Social in Six, find out which feature Instagram, Snapchat and TikTok now all share, what LinkedIn's latest test tells us about the future of social-first audio, and what YouTube's new product detection tool means for brands and creators. Plus we discuss the possibility of Twitter adding emoji reactions and downvotes to tweets, the benefits of Instagram adding drafts to St...

BrewDog is known for its outrageous stunts and reactivity. But where most brands would respond to a social or cultural trend with a quip on Twitter, BrewDog lets it inspire new products, which then fuels PR, sales and more online conversation. In this episode of Social Minds, we're joined by BrewDog's head of social media Josh Benge, previously of KFC UK&IRE, to discuss the merits of the brewery's...

On this week's episode of Social in Six, Theo and Eve discuss the upcoming launch of Twitter Spaces and all the new features available, TikTok's new ads library and the introduction of personalised ads to the For You Page, and Instagram's idea to launch a kids version of its app dedicated to under 13s. We also reveal the details behind Snap Inc's acquisition of Fit Analytics and what it means for...

Often the most engaging social-first experiences are those that feel exclusive to the audience. But when you're a global brand with millions of fans around the world, how do you balance that exclusivity with mass appeal? In this episode, we're joined by Kyle Elliot, senior global social media manager at Adidas. Having worked behind-the-scenes on global campaigns and activations like Tango Squad FC...

This week on Social in Six, we reveal Twitter's plans to introduce native commerce features including shopping Cards, Pinterest's investment in video, AR and a new creator programme, and the update to LinkedIn Company Pages that SMMs have been waiting for. Plus we talk about Facebook's expansions of Shops to the UK and Canada, the tips that TikTok has for brands on its platform and Twitter's lates...

People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the platform. So why aren't more brands taking it seriously? In this episode, we're joined by Yulia Aleksandrova, global social media manager at MADE.com and Jackie Klimes, retail partnerships manager at Pinterest - previously of LinkedIn. Pinterest is an instrumental element of MADE.com's marketing an...

On this week's instalment of Social in Six, Theo and Eve discuss the possibility of paying for some Twitter features, Instagram's plans to launch collaborative LIVEs with up to four people, and the job advertisement spotted on LinkedIn that suggests a focus on creator partnerships. Plus we talk about Twitter's ongoing foray into audio with the addition of voice-based DMs, YouTube Shorts' latest us...

It's no secret that regulated industries and major companies take longer to adopt new tech. But how can social work within the walls of regulation and still do its job? In this episode, we're joined by Ben Lancaster-Nogueira, managing consultant at Deloitte Digital. Ben advises brands in the banking industry and so is no stranger to opening minds to social. In this episode, we discuss the possibil...

It's the first Social in Six of 2021 and already there's a lot to talk about. This week we cover two telling tests from Instagram: removing the ability to share feed posts to Stories and the possibility of a vertical video feed for Stories. We discuss Twitter's acquisition of newsletter service Revue and the platform's plans to integrate it into its own upcoming newsletter feature. We also explain...

Talent or training? Specialised or broad skills? Experience or attitude? Your social team are the front line of your brand. Knowing which roles to fill, what culture to employ and how to lead by example are therefore crucial to any modern brand's success. In this episode, we're joined by Amazon Prime Video's head of social media and editorial content, Carlo Karim Frem, to find out how Amazon Prime...

And just like that, Social Minds has wrapped for 2020. But before we part, we wanted to look back on our highlights from what has been a year of incredible guests and insightful conversations. In this episode, Theo and Eve share their favourite moments from the podcast this year, sharing times when our guests took us by surprise and taught us all something new and the trends that have stood out th...

It's our last Social in Six of 2020 and this week, Theo and Eve talk about the onset and impact of three-minute long videos on TikTok, Facebook's plans to add shopping carts to WhatsApp and its acquisition of the CRM tool Kustomer - including what this means for retailers using WhatsApp and social commerce. Plus we discuss the findings of Reddit's first-ever UK year in review, how new GDPR rules w...

Social-first creative and online experiences make sense for consumer-facing brands, where product complexity and purchase consideration are generally low. Can the same be said for business customers? In this episode, we spoke to Jason Maldonado, director of social media at Survey Monkey, and previously the head of social media marketing at MailChimp. We discuss why B2B brands should compare themse...